Abstract

Introduction. Health literacy is defined by WHO as one of the reliable parameters that allow predicting the state of public health in the future. The level of health literacy is integral to the pharmaceutical literacy of the individual, since a significant part of the issues of health care is related to the use of medicines (LP). Pharmaceutical literacy can be considered as one of the most important components of health literacy in general. At the moment, there is no unified methodology for improving pharmaceutical literacy of individuals and society as a whole. The purpose of the study. Development of a scientific and practical approach to the organization of pharmaceutical education of the adult population with the participation of pharmaceutical specialists. Material and methods. Content analysis, logical analysis, systematization method, modeling method. Results. The components of the theoretical basis for the formation of pharmaceutical competence of the adult population are determined. The differentiation of information about drugs has been carried out, the types of pharmaceutical information have been identified and their subject content has been formed for the purposes of pharmaceutical education of the population. Socio-demographic groups and factors correlating with a higher level of pharmaceutical literacy have been identified. Additional conditions are formulated that should be taken into account in the development of pharmaceutical literacy and the formation of pharmaceutical competence of the adult population. Organizational technologies relevant to the goals of pharmaceutical education have been identified and systematized. The key positions of effective pharmaceutical education practice have been identified. Potential mechanisms for the organization of pharmaceutical education are presented, taking into account the realization of the professional potential of pharmaceutical workers. A multilevel model for the formation of pharmaceutical competence of the adult population has been developed. Conclusion. The proposed methodology for the gradual formation of pharmaceutical competence of the adult population based on the relevant choice of organizational technologies and rules of andragogy, based on the international concept of health education and existing levels of public health, acts as a scientific and practical approach to the formation of an adequate level of pharmaceutical knowledge for the effective and safe use of medicines and the formation of a culture of responsible attitude of citizens to their own health.

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