The Internet of Things applications are diverse in nature, and a key aspect of it is multimedia sensors and devices. These IoT multimedia devices form the Internet of Multimedia Things (IoMT). Compared with the Internet of Things, it generates a large amount of text data with different characteristics and requirements. Aiming at the problems that machine learning and single structure deep learning model cannot effectively grasp the text emotional information in text processing, resulting in poor classification effect, this paper proposes a text classification method of tourism questions based on deep learning model. First, the corpus is trained with word2vec tool based on continuous word bag model to obtain the text word vector representation. Then, the attention mechanism is introduced into the long-short term network (LSTM), and the attention-based LSTM model is constructed for text feature extraction, which highlights the impact of different words in the input text on the text emotion category. Finally, the text features are input into the Softmax classifier to obtain the probability distribution of text categories, and the model is trained combined with the cross entropy loss function. The experimental results show that the average accuracy, recall, and F value are 0.943, 0.867, and 0.903, respectively, which has better classification effect than other methods.