In this study, thermoplastic polyurethane (TPU) fibres containing multi-walled carbon nanotubes (MWNTs) and fabricated via an extrusion process were demonstrated to possess a tuneable level of electrical conductivity. A simple approach based on the time–temperature superposition applied to the electrical conductivity of carbon nanotube (CNT) percolating in a thermoplastic polyurethane (TPU) melt was also developed to predict the conductivity of the nanocomposite fibres. The observation of Arrhenius dependence of zero-shear viscosity and the assumption of simple inverse proportionality between the variation of conductivity, due to network formation, and viscosity allow a universal plot of time variation of conductivity to be composed, which is able to predict the conductivity of the extruded fibres. The same TPU/CNT fibres were also demonstrated to possess good strain sensing abilities, which makes them good candidates for applications in smart textiles.