Artistic Appearance Research Articles

«ОПТИКА» БӨЛІМІ БОЙЫНША ЭЛЕКТРОНДЫҚ ОҚУЛЫҚТАРДЫҢ ЗАМАНУИ БІЛІМ БЕРУ ҚҰРАЛЫ РЕТІНДЕ РӨЛІ

The article examines the effectiveness and role of the use of electronic textbooks in the education system. And, including in the section «Optics», optical phenomena and patterns are taken as a basis. The creation of electronic textbooks is one of the most pressing problems of the educational process today. The expansion of the use of modern information technologies has led to the need to develop electronic learning tools that increase the effectiveness of self-learning and the quality of learning for students. The use of electronic means in the learning process is effective for both the teacher and the student. The use of electronic learning tools in the educational process does not contradict the traditional teaching method, but rather complements the use of its achievements. Comparison parameters are also considered: page and rotation; reader's movement through the book; plane and depth; book block; personal appearance of the book; text; illustration; tactile sensations; reliability of information storage and accessible information update; one can say about the pros and cons of this and other types of books. The advantages of an electronic textbook in terms of printing are accompanied only by sound effects associated with its large information capacity and ease of use. With all the convenience of the e-book format, the reader may want to see it directly on the site if he does not want to download it, or, as in a bookstore, first view the publication and then decide whether to download it or not. The main disadvantages of the electronic textbook are due to its loss of personal artistic appearance. Currently, there are many tools for creating electronic textbooks. For example, the possibilities of the program SunRav BookEditor, SunRav BookReader, TurboSite, Flipsnack, EdApp, Canva, etc. are considered. In the article, we will define the role of analyzing the digital literacy of students using an electronic textbook. Examples of electronic forms of a physics textbook for grades 7-9 can be given.

Modern trends in the design of tourist and recreational complexes

The world experience of designing and building modern tourist and recreational zones is analyzed. The most famous examples of tourist and recreational facilities of the turn of the XX - XXI centuries are given . Similar temporal, stylistic, functional and planning features of tourist complexes are classified. Based on the performed analysis, conclusions are drawn about the prevailing trends in the design of recreational areas. It is revealed that an important design concept is to minimize the negative impact on the environment, preserve the surrounding nature and its rational use. Also important and necessary is the design of tourist and recreational areas of multifunctional purpose for a wide audience of tourists and their families, the all-season operation of facilities, the creation of a holistic artistic appearance in tourist complexes.

DOUBLE STANDARDS IN HATE COMMENTS AGAINST K-POP ARTISTS: PRAGMATICS STUDY

This study aims to describe the forms of double standards in hate comments against K-POP artists found on Instagram. This research used a descriptive qualitative approach, which refers to research methods that produce descriptive data using a pragmatic approach. The data was collected from the most followed K-POP pages on Instagram in Indonesia: @fyi.korea, @officialkvibes, and @coppamagz. The objects of this study are the hate comments found on these Instagram pages. The theory used to analyze the data was speech act theory, which consists of locutionary, illocutionary, and perlocutionary. This was followed by the identification of double standards. Pragmatic coding specifically targets linguistic patterns that indicate double standards. Based on the results of observations on these sites, it was found that some of the data included hate comments aimed at several K-pop idols. The results of the study indicate that the topics that receive the most hate comments were related to dating scandals, the sexy appearance of K-Pop artists, and the physical appearance and visual aspects. Based on the results, the double standard towards the involved K-POP artists is glaringly obvious. It can be concluded that there were two main factors that contribute to this double standard: gender and popularity. In terms of gender, female K-POP artists are criticized and receive hate comments more often than their male counterparts. Meanwhile, in terms of popularity, K-POP artists who are more popular tend to receive more hate comments than those who are less popular.

Moscow — Berlin: The Photomontage in Illustrated Magazines of the 1920s

This paper presents the historical experience of organizing the visual space of an illustrated magazine and its artistic design by means of photography. Attention is focused on the application of photomontage in the demonstrated samples of printed publications of the Soviet Union and Weimar Germany in the 1920s. Special attention is paid to the features of the artistic appearance of the Soviet illustrated magazine “Smena” (Moscow), which began publishing in 1924, and the German workers’ illustrated newspaper “Arbeiter-Illustrierte Zeitung” (Berlin), which published photographic materials since 1925. These publications became a symbol of the use of photomontage in the first post-revolutionary decade in the world illustrated periodicals. In the years of the avant-garde, photomontage became a method of forming an artistic composition through the efforts of the Berlin Dada and Soviet constructivists. And in propaganda works it becomes a method of constructing a fact that convinces and motivates the reader. The replacement of illustration by photography and photomontage was accelerated in illustrated magazines. This happened especially vividly in the 1920s, when new artistic techniques for creating imagery. The result of the study is the revealed specificity of the use of photomontage within the framework of two paradigms: Dadaism and constructivism, and their influence on the artistic appearance of Soviet and German illustrated magazines of the 1920s. The predominance of mainly constructivist ideas is shown both in the magazine “Smena” and in “Arbeiter-Illustrierte Zeitung”, despite the German roots of avant-garde photomontage. The result of the comparative analysis was the thesis about the initial influence of Moscow on Berlin within the framework of the visual strategy of propaganda periodicals. At the end of the decade under review, this vector began to change its orientation, and already Soviet illustrated magazines were looking at the work of German colleagues in terms of photomontage developments. And here the undisputed leadership in visual innovations belonged to “Arbeiter-Illustrierte Zeitung”.

Mzansi Magic

Mzansi Magic

The Influence of Cultural Exchanges along the Silk Road on the Development of Large Stone Portraits in Ancient China

Abstract The stone portraits discussed in this paper mainly refer to round carvings and high-relief sculptures of human figures that emphasize realism and a sense of three-dimensionality. The development of stone portraits in the pre-Qin period is briefly reviewed, and their cultural characteristics and causes are analyzed from various perspectives. The Neolithic period was not too late for the germination and start of Chinese portrait sculpture. Due to a series of factors such as geographical conditions, material selection, and cultural philosophy, the development of stone portrait sculpture was not given much attention before the Han Dynasty in China, and the development of realistic round and high-relief portrait art with larger volumes lagged. Along with the exchange and collision between civilizations along the Silk Road, thanks to the widespread dissemination of Buddhist statue art in China since the Wei and Jin Dynasties, the art of large stone statues has taken on a new artistic appearance in terms of subject matter, techniques, types and uses, and has also gained a broader space for expression. Chinese stone portraits have continued to develop and innovate in terms of subject matter and sculpting techniques, and eventually formed an artistic style of portrait sculpture with distinctive national characteristics. This practice of transcending the secular and divine portraits also led to the maturation of secular portrait sculpting techniques such as Stone Wengzhong (翁仲), objectively opening another channel for the diversification of ancient Chinese portrait sculpture. It can be said that the cultural exchanges along the Silk Road had a very important role in promoting the development and maturation of ancient Chinese large stone portrait art.

Adolphe Nourrit is singer of the July Revolution

The subject of the article is the socio-cultural and religious-philosophical views of the greatest French tenor of the XIX century, Adolphe Nurrit (1802-1839). His stage work was carried out at the Paris Opéra, and during the July Revolution of 1830 he performed revolutionary songs, supporting and inspiring compatriots to fight for freedom. Considering Nurrit's creative portrait and revolutionary agitator activity in the 1830s, the author focuses on his commitment to the ideas of sentimonism, in particular, on the desire to deepen the religious and moral role of theater in society. The singer's spiritual quest can be characterized by relying on various historical evidence – doctrinal positions of the sentimonists, comments from eyewitnesses, articles in newspapers, letters from Nurrit himself. The methodological strategy of the research is based on socio-historical and socio-cultural approaches. A large array of historical sources attracted by the author consists of literature in foreign languages, work with which involves linguistic research methods. The combination of different approaches and reliance on reliable historical sources makes it possible to achieve scientific novelty: Nurrit was first described as a singer of the Revolution, which left a deep imprint on his artistic appearance, religious and moral views and plans for practical implementation. The presented portrait of Nurri as an adept of the sentimonistic idea of the sacred mission of the artist and the religious and educational function of the theater is new for musicology. As a result of the undertaken research, Nurrit's deep involvement in the socio-cultural life of France becomes obvious, and his artistry stands out as a special artistic phenomenon due to the unprecedented emotional impact of the artist on his contemporaries. The materials, observations and conclusions presented in the article will find application in historical musicology and will be useful to modern opera performers.

МУЛЬТИКОМФОРТНАЯ СРЕДА В АРХИТЕКТУРЕ БЫСТРОВОЗВОДИМЫХ ЗДАНИЙ

The problems of prefabrication, cost-effectiveness, strength and energy efficiency of buildings of residential and civil architecture are becoming especially relevant at the present time, due to the need to quickly restore the destroyed cities and villages in the newly annexed territories. For the purpose of an experimental proposal for a residential building project based on the concept of multi-comfort, an analysis of the development of industrial construction methods was carried out. A review of the evolutionary development of industrial housing construction made it possible to identify its advantages (speed of construction, low cost, simplicity of design solutions, etc.), disadvantages (low quality and comfort level, standard stamps, etc.) and ways to eliminate them (increased comfort, energy efficiency, development new constructive solutions, artistic expressiveness, planning variability, etc.). The authors propose the development of a project for a prefabricated residential building based on innovative frame-type panels manufactured in the factory. These structures are quickly mounted on the construction site, they are characterized by increased rigidity, survivability and material consumption. This constructive system provides an opportunity to create flexible architectural and planning solutions with a variety of plastic shapes of the building. Energy efficiency and multi-comfort environment of a residential building is achieved by the orientation of the building on the designed site, the use of insulating materials and glazing (reduction of heat loss and noise protection). The shape of the building also ensures the thermal comfort of the yard space. Wind currents are broken by protruding and sinking architectural elements, creating complex and meaningful compositional connections. The use of new industrial structures allows, using the principles of energy-efficient design, to increase the level of comfort and efficiency of a residential building, solve the problems of viability and quick erection of buildings, and create an expressive architectural and artistic appearance of the residential environment.

Analysis of architectural urban spaces based on space syntax and scenario methods

The article aims to examine the scenario design process, with the goal of creating an architectural environment with a better perception of urban spaces. Space analysis and generalization of the plot structure of films, as well as their types and genres, which correlate with the plot composition of the urban architectural space and spatial syntax, were used as an approach in the study. This made it possible to investigate the relationships between spatial planning and a number of social, economic and environmental phenomena. As a result of studying the plot composition of a film, it was established that its structural elements and the features of those elements can be used to analyze the architectural environment, in order to study its plot structure based on configurational models of space. Thus, the legitimacy of using cinematographic analysis for the analysis of the architectural environment was confirmed. The plot structure of the architectural environment of the city is understood as its urban structure, which, like in cinematography, can develop linearly, i.e., from the beginning of the route to the end point along one line of a street, or be more complex (non-linear), whereby all elements are placed in an arbitrary order. In cinematography, the idea of the film organizes the plot and sets the formula for the finale; however, in the architectural environment, a person, moving in the city, perceives this environment through the spatial and temporal aspect that has developed historically. Hence, the architectural and artistic appearance of the city is of crucial importance.

ПРИНЦИПЫ ФОРМИРОВАНИЯ АРХИТЕКТУРНО-ХУДОЖЕСТВЕННОГО ОБЛИКА ЗДАНИЙ МУСОРОСОРТИРОВОЧНЫХ СТАНЦИЙ В КОНТЕКСТЕ ГОРОДСКОЙ СРЕДЫ

The article considers the actual topic of sorting and recycling of waste in large cities, namely the organization of special objects of sorting and recycling of waste, objects of the GCS (garbage collection stations), in the context of the city structure. The relevance of the proposed research topic is anchored in the material of the paper. The article is aimed at determining the basic principles of formation of architectural image at newly designed objects for sorting waste in the territory of Saint Petersburg. A comparative analysis of national and foreign experience was conducted, using the example of objects located within the boundaries of urban development. Based on the analysis of foreign and national experience in the design and implementation of such buildings, the problem of interaction of sorting complexes in the urban environment with the development environment has been identified. Common features and differences affecting the location of objects for sorting waste in the city structure in different countries have been identified. A brief review of historical trends in waste management in Russia was conducted. The main forming element - the technological module and its main components - has been identified. Based on the results of the study, the basic principles of formation of architectural and artistic appearance of the GCS (garbage collection stations) in the context of the urban environment have been determined. The diagrams of arrangement of modules-volumes of GCS with the basic dimensional characteristics of the section and volumes themselves are offered.

METHODICAL APPROACHES TO DESIGNING CABINET KITCHEN FURNITURE

The aim of this study is to identify the main approaches and develop methods for creating individual design of kitchen cabinet furniture. The kitchen with its furniture and equipment is an important part of the environment of residential buildings. Since equipping the kitchen with modern furniture, the latest materials and accessories also influences the formation of the artistic appearance of the interior, the study of the design of cabinet furniture in the living space is very important and timely at the present stage.
 Methodology. The study used the analysis of literature sources on the design of furniture; structural and system analysis; synthesis of research results; computer modelling.
 Results. Two main approaches to the design of kitchen cabinet furniture are identified: "from consumer to product" and "from product to consumer"; a method of creating individual design of kitchen furniture within the "from consumer to product" approach is developed; features of the "from product to consumer" approach are formulated. It is determined that the first approach is related to the individual design of furniture, in which certain wishes, requirements and ideas of the customer create the algorithm of work. These requirements can be dictated by the specifics of the interior of the room from aesthetic and functional points of view. The second approach is aimed at mass-produced kitchen furniture, which is more in line with large furniture production, where it is the manufacturer who selects the design, and the consumers adjust their desires to the offer of the company, which is more suitable for low-income consumers.
 Scientific novelty. For the first time, the basic approaches to the design of kitchen cabinet furniture are defined and characterized, and methods of creating individual design of kitchen cabinet furniture within the "from the consumer to the product" approach are developed.
 The practical significance of the obtained results lies in the possibility of their application for designers and manufacturers in the design of kitchen cabinet furniture.

Electronic Textbooks as a Means of Modern Education

The article discusses the effectiveness and role of e-books in the learning process. The creation of electronic textbooks is one of the most urgent problems in the educational process today. The expansion of the use of modern information technologies has necessitated the development of electronic learning tools that increase the efficiency of independent learning of students and the quality of education. The use of electronic learning tools in the educational process is effective for both the teacher and the student. The use of electronic learning tools in the educational process does not contradict the traditional teaching method, but rather complements the use of its achievements. It also considers such comparison parameters as: page and spread; movement of the reader through the book; plane and depth; book block; individual appearance of the book; text; illustration; tactile sensations; reliability of information storage and available updating of information; advantages and disadvantages of both forms of the book. He advantages of an e-book in relation to a printed one are almost exclusively related to its greater information capacity and ease of use accompanied by sound effects. With all the convenience of the e-book format, it is possible that the reader does not want to download it and prefers to look directly on the site or like in a bookstore, wants to first scroll through the publication, and then decide whether to download it or not. The main shortcomings of the e-book come down to the loss of its individual artistic appearance. Currently, there are many tools for creating e-learning tools. For example, SunRav BookEditor, SunRav BookReader, TurboSite, Flipsnack, EdApp, Canva, etc. The possibilities of the program as SunRav BookEditor, TurboSite as well as the free online software Flipsnack are considered. SunRav BookEditor, TurboSite is a convenient and easy to use tool for creating eLearning tools. Using these programs, you can create e-books of any complexity with graphic capabilities.

K-pop Transcends Traditional Boundaries

A growing amount of media attention is being paid to the subgenre of music known as K-pop as a direct result of the growth and extension of K-pop across the world. Using the band BTS as a case study and KCON as the key event to promote K-pop culture, this essay investigates the factors and influences that can have an effect on how to transcend beyond the traditional form. Based on data, the essay comes to four conclusions. 1) it changes with the times to accommodate the preferences of fans; 2) it has the power to shape aesthetic trends; 3) fans are attracted to more than just the appearance of artists and the positive attitude they exude; 4) because of the proliferation of advanced media, its reach is expansive, and its linguistic scope is not constrained. The research indicates that during the 1990s, there has been a visible progression in the development of K-pop, and at the same time, a growing number of fans have begun to appreciate the genre.

SERUPA TAPI TAK PERNAH SAMA: GENEOLOGI IDENTITAS HIBRID ARTIS BLESTERAN INDO-EROPA DI INDUSTRI PENYIARAN (SEBUAH TINJAUAN POSKOLONIAL)

This article explains how the origin (genealogy) of the hybrid identity of Indo-European artists has a special place on the stage of the Indonesian broadcasting industry beyond the existing Indonesian artists and actually has traces of the history of the Dutch colonial occupation era. The purpose of the article to analyze the traces of Dutch colonial memory is related to the strengthening of the existence of Indo-European Artists. Through the theory of postcolonial theory, the author uses it to examine colonialism discourses that can still be traced in the broadcasting industry in Indonesia post-New Order period. This article explains that the interest of some people in the appearance of Indo artists, can be traced in trace from the history of colonialism occupation in the Dutch East Indies, that the existence of Indo-European people is a bad history of mountainous practices in former colonies. So the status as "nyai" is the ancestor of the Indo-European people who were criminalized. Ironically, currently, Indo descendants as celebrities influence the perspective of the concept of Indonesian beauty following their ideal standards, including the impersonation of beautiful meanings by the Indonesian cosmetic industry referring to the typical European / Western charm.

Structural analysis of Félix Candela’s hexagonal hyperbolic paraboloidal umbrellas

Félix Candela was a celebrated builder of thin concrete hyperbolic paraboloidal (hypar) shells with a lasting legacy on the rationalist architectural movement of the 20th century. The iconic 4-edged square hypar umbrella became one of Candela most defining works due to its structural efficiency, economical constructability, and striking elegance. Yet, Candela’s propensity for geometric experimentation led to the development of hexagonal 6-edged umbrellas capable of supporting parabolic discontinuities bisecting each tympan into two separate leaves for projects such as the Villahermosa Cathedral. Despite their artistic appearance, the structural performance of such topologies has never been subjected to rigorous analysis. In response, this paper presents a parametric investigation into the behaviour of 6-edged umbrellas, with and without parabolic bisectors, based on the proposed Villahermosa Cathedral. Finite element modelling revealed that hexagonal umbrellas exhibit markedly reduced deflections and stresses relative to equivalent square and triangular geometries, which are inversely related to the rise-to-area ratio. Unlike square umbrellas, critical bending moments are not sensitive to the edge rise for hexagonal 6-leaved variants with a constant projected area. However, 12-leaved hexagonal umbrellas adopting parabolic discontinuities suffer from disruptions in the flow of internal forces which ultimately yield a less efficient design.

Arsitektur hijau mendukung adaptasi perilaku di masa pandemi Coronavirus disease (COVID-19) di Alun-Alun Kota Batam

This study aims to determine the principles of a green architecture approach that can support behavior change during the Covid-19 pandemic and to determine the arrangement of green architecture that can support behavior change during the Covid-19 pandemic in Batam City Square. This research method is to use literature study. The results show that in the Covid-19 pandemic maintaining environmental health is very crucial for our physical & mental health, and the concept of green buildings is a way to create environmentally or ecologically friendly buildings. To achieve a balance between systems, interactions between humans and the environment. Spatial planning and design using the green building method in Batam City Square is expected to be able to overcome and minimize adverse impacts on human health and the environment, as well as overcome Covid-19 promotion efforts. With a development concept based on keeping your distance and washing your hands, an artistic and useful appearance for prevention can be maximized by architectural concepts through careful analysis and concepts in every planning and design.

Резьба по кости и рогу как декоративное искусство Древней Руси IX - первой половины XI в.

The aim of the work is general characteristics of bone carving art of Kievan Rus. The source is the archaeological material of South and North Rus. The methodology includes iconographic and stylistic analysis; use of the results of archaeological dating. In the course of the study, the author characterized iconography, stylistics, symbolism, aesthetics of objects; arranged objects from different regions in a single chronological row according to the dates of archaeological sites and analogies; characterized bone carving in the context of the art of the period in accordance with the kinds of ornament. As a result, conclusions are drawn. The role of the kinds of ornament in the formation of artistic appearance of bone objects and in the formation of style is determined. Complication of geometric ornament in the 9th and 10th centuries destroys the harmony of products, but the rhythmic organization in the 10th and 11th centuries returns harmony. Abstract curvilinear ornament regularly and harmoniously fills the zones and effectively accentuates the shape of the object with grotesque motifs. Curvilinear irregular braided ornament tends to Scandinavian styles; the regular one creates the basis for their adaptation and formation of local styles. Examples of plant ornament demonstrate the development in Rus of Eurasian decorative elite style. Zoomorphic ornament complements the elongated household items with volumetric ends, accentuating their form and function. Some of zoomorphic ends on the horn tips of the 10th and early 11th centuries has Scandinavian style, others original geometrized forms. A number of works reflect a stylistic symbiosis: European and Byzantine traditions; Scandinavian and plant ornaments. The pagan semantics is noted: the crest from Pskov with a mythological plot, idol-like image of human face; other symbolic schemes. The semantics reduces the aesthetic level; accents contradict the rhythm and create disharmony. Some of the works correspond to the level of the folk art: household items and amulets with geometric and abstract curvilinear ornaments, simplified transfer of zoomorphic motifs. The other part corresponds to advanced elite art of the Viking Age: spread and use of Scandinavian, Byzantine, and Eurasian tendencies, the formation of mixed stylistic variants. Display in a simplified manner of Scandinavian ornamental patterns of the 10th-11th centuries indicates its mastering. The art of bone carving demonstrates the same laboratory of choice as other forms of decorative art in Rus. it is related with woodcarving in the active use of geometric and braided ornaments, generalized zoomorphic and idol-like images. Plant ornament is not as widespread as in embroidery, filigree, woodcarving, which emphasizes the stage of its formation. The traditions of folk art were combined with the Scandinavian, Byzantine, and Eurasian ones; the developed versions formed the basis for future styles of Kievan Rus.

PRESERVATION OF THE NATIONAL VALUES OF THE UYGHUR PEOPLE IN THE DRAMATIC PRODUCTION "ANARKHAN" AND A MODERN INTERPRETATION OF THE STAGE PERFORMANCE.

Since the opening of the State Republican Uyghur Musical Comedy Theater named after K. Kuzhamyarov, it has developed professionally and introduced the public to the best examples of Russian and world classics. The theater, in particular, achieved significant results in the development of national drama. In 1934, the musical drama "Anarkhan" by Zh. Azimov and A. Sadyrov was staged for the first time on the stage of the Uyghur theater. It is known that the play "Anarkhan", glorifying freedom, true and sincere love, honesty and wisdom, gives the main impetus in shaping the creative path of many Uyghur folk actors and directors. The article analyzes the musical drama "Anarkhan" directed by M. Izimov, director of the Uyghur theater. The humanistic idea of ​​the performance, artistic and national peculiarity, symbols and signs, bright personalities, rich and elegant language, which has become a treasure of Uyghur national drama, gives the audience aesthetic pleasure and is undoubtedly the main reason for a long stay in the theatrical repertoire. In the performance, you can often see folk songs and dances combined with stage images, which in turn helps to reveal a new artistic appearance. The director pays special attention to the inner state of the actor in creating a stage personality, the diversity of human nature, as well as the integrity of the spirit of the acting ensemble. Director M. Izimov constructively used historical and ethnographic facts in the play, without violating folk traditions, Anarkhan performed by D. Rakhmetzhan, Hamra performed by A. Amanbaev, Sultanbai performed by A. Iskandarov, etc. the director comprehensively analyzed the characters, and in the best way managed to reveal the skills of the actors. It emphasizes the analysis of the work, work with characters subordinate to the director's idea and corresponding to the folk character of the musical drama "Anarkhan". Undoubtedly, which has become a classic of national drama, the work "Anarkhan" is of great interest to the younger generation nowadays.

Angle dependence of Jian bowl color and its coloring mechanism

Jian bowl is generally known for its artistic appearance such as hare's fur and oil spots caused by the crystallization of iron oxides on the glaze surface. While very few Jian bowls have angle-dependent colors, scientific research on the topic is lacking owing to the scarcity of relevant samples. In this study, the angle-dependent colors of Jian bowls were systematically studied using various characterization techniques, such as angle-resolved reflectance spectra, X-ray diffraction, micro-Raman, field emission scanning electron microscopy, energy dispersive X-ray spectroscopy and atomic force microscopy. The angle dependence phenomenon of Jian bowl colors was classified into two types, and the coloring mechanisms were clarified. The first type of coloring mechanism is assumed to be coherent light scattering by an amorphous photonic structure formed during the firing process, which has weak angle dependence. The second type of coloring mechanism is thin-film interference, which has obvious angle dependence and is closely related to the corrosion process of Jian bowls in the burial environment.

How Food Marketing on Instagram Shapes Adolescents' Food Preferences: Online Randomized Trial.

BackgroundWorldwide obesity rates have prompted 16 countries to enact policies to reduce children’s exposure to unhealthy food marketing, but few policies address online advertising practices or protect adolescents from being targeted. Given adolescents spend so much time online, it is critical to understand how persuasive Instagram food advertisements (ads) are compared with traditional food ads. To strengthen online food marketing policies, more evidence is needed on whether social media ads are more persuasive than other types of ads in shaping adolescents’ preferences.ObjectiveThis study examined whether adolescents could identify food companies’ Instagram posts as ads, and the extent to which Instagram versus traditional food ads shape adolescents’ preferences.MethodsIn Part 1, participants aged 13-17 years (N=832) viewed 8 pairs of ads and were asked to identify which ads originated from Instagram. One ad in each pair was selected from traditional sources (eg, print; online banner ad), and the other ad was selected from Instagram, but we removed the Instagram frame—which includes the logo, comments, and “likes.” In Part 2, participants were randomized to rate food ads that ostensibly originated from (1) Instagram (ie, we photoshopped the Instagram frame onto ads); or (2) traditional sources. Unbeknownst to participants, half of the ads in their condition originated from Instagram and half originated from traditional sources.ResultsIn Part 1, adolescents performed worse than chance when asked to identify Instagram ads (P<.001). In Part 2, there were no differences on 4 of 5 outcomes in the “labeled ad condition.” In the “unlabeled ad condition,” however, they preferred Instagram ads to traditional ads on 3 of 5 outcomes (ie, trendiness, P=.001; artistic appeal, P=.001; likeability, P=.001).ConclusionsAdolescents incorrectly identified traditional ads as Instagram posts, suggesting the artistic appearance of social media ads may not be perceived as marketing. Further, the mere presence of Instagram features caused adolescents to rate food ads more positively than ads without Instagram features.