Abstract
A growing amount of media attention is being paid to the subgenre of music known as K-pop as a direct result of the growth and extension of K-pop across the world. Using the band BTS as a case study and KCON as the key event to promote K-pop culture, this essay investigates the factors and influences that can have an effect on how to transcend beyond the traditional form. Based on data, the essay comes to four conclusions. 1) it changes with the times to accommodate the preferences of fans; 2) it has the power to shape aesthetic trends; 3) fans are attracted to more than just the appearance of artists and the positive attitude they exude; 4) because of the proliferation of advanced media, its reach is expansive, and its linguistic scope is not constrained. The research indicates that during the 1990s, there has been a visible progression in the development of K-pop, and at the same time, a growing number of fans have begun to appreciate the genre.
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