This article explores the emergence of Artificial Intelligence (AI) like ChatGPT by analyzing the form, function, and meaning of Jaran Kepang art across Java. The research investigates how ChatGPT can aid in understanding and preserving traditional cultural arts like Jaran Kepang. ChatGPT offers advanced methods for data analysis, pattern recognition, and preservation of intangible cultural heritage. This study employs cultural anthropology and traditional communication theories, enhanced by ChatGPT-driven analysis, to examine Jaran Kepang's regional differences and thematic patterns. Using a descriptive qualitative approach, the research combines literature review, direct observation, and ChatGPT technologies to analyze data. Central Java's Jaran Kepang emphasizes mystical and spiritual elements to ward off evil spirits and bring good luck. East Java's version, associated with legends like Ki Sasmita, involves trance performances and moral storytelling. In West Java, linked to the spread of Islam by Sunan Gunung Jati, the art features diverse horse forms in rituals reinforcing community identity. ChatGPT technologies facilitate the analysis of these variations, revealing how each region's Jaran Kepang reflects local adaptation and cultural evolution. The research underscores ChatGPT's potential in enhancing academic knowledge of Javanese culture and advocating for preservation efforts, ensuring traditional arts' legacy in a rapidly advancing technological era.Keywords: jaran kepang; ChatGPT; Javanese culture; mystical value; legend
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