Introduction. One of the trends of global importance is the artificial intelligence (AI) and its innovations. One of such innovations has become emotional artificial intelligence (emotional AI/AI), it is called a revolutionary technology that can identify human emotions, process them in a timely manner and react “properly”. Experts consider emotional AI as an instrument that provides emotionally-oriented human–machine communication. The article discusses the specifics of emotional AI, achievements, potential opportunities, development prospects.Methodology and sources. The methodology of philosophical, socio-psychological, comparative and interdisciplinary approaches is used. The sources used in the article are: special literature of domestic and foreign authors (B. Goertzel, D. Goleman, R. Picard,D.I. Dubrovsky, E.M. Proidakov) scientific research, publications and websites devoted to emotional artificial intelligence, and its features (Aliya Green Emotional artificial intelligence: changing the human world for the better).Results and discussion. The relevance of the topic of emotional AI determined the need to refer to the concept of ”emotional intelligence” (EI) as the basic basis of emotional artificial intelligence, which allowed us to show the essential characteristics of human emotional intelligence, its difference from AI. Emotional artificial intelligence is an innovation of modern AI, its main actors are anthropomorphic robots, text, voice chatbots and video bots, which are already actively demonstrating to the public their knowledge and skills in the field of psychology of emotions, which are being improved within the framework of the current AI.Conclusion. Currently, there is a gradual process of teaching emotional AI to interact with a person, and although these achievements are not great yet, EII is gradually developing in accordance with the challenges of new realities within the specifics of modern applied AI. However, in the digital age, human–machine and machine-to-human communication is an interconnected process that should be aimed at building both utilitarian–useful and partnership relations in the practices of their interaction, which meets the requirements of the era and leads to further progress of AI – to the creation of a new, common AI – “human AI the level” which is supposed to greatly expand the capabilities of a person and society as a whole.