Research on Impact of Artificial Intelligence Orientation on Enterprise Green Innovation

Abstract

As the core technology to lead the digital future and promote the industrial revolution, artificial intelligence (AI) technology can empower the whole chain of manufacturing enterprises, accelerate the fundamental transformation of production mode and enterprise form, guide enterprises to integrate artificial intelligence with green innovative technology, and improve energy efficiency. Based on the background of green transformation faced by the manufacturing industry, we discuss the mechanism of artificial intelligence to realize green innovation of enterprises through dynamic capabilities. AI orientation refers to the tendency and strategy of enterprises in introducing and applying AI technology. Based on the strategic management theory and the resource-based view, a questionnaire survey for manufacturing enterprises was conducted. Using regression analysis method to conduct empirical research on 204 valid questionnaire data, to test the hypothesis. The result shows that AI has a significant positive effect on the green innovation of enterprises. Both strategic sensing capacity and timely decision-making capacity positively affect the green innovation of enterprises. Strategic sensing capacity and timely decision-making capacity play a partial mediating role between AI and green innovation. AI gives the light to enterprise development to clarify the direction of progress of the production technology. Enterprises need to establish AI-orientated strategies in many aspects to realize green innovation and improve environmental performance.