This article examines the key routes and attractions of Crimea, which play a significant role in the development of art tourism on the peninsula. Crimea, with its rich historical and cultural heritage, attracts artists, writers and art lovers from all over the world. In the article, we analyze the most interesting points, such as: Bakhchisarai, Yalta, Sevastopol and Simferopol, where art galleries, museums, plein airs and cultural events are concentrated. Particular attention is paid to places of nature that inspired famous artists, as well as modern art spaces that contribute to the development of creative initiatives. During the study, we note the impact of art tourism on the economy of the region and its potential for the sustainable development of the cultural environment of Crimea. The article also includes recommendations for organizing cultural routes for tourists, taking into account the artistic context, which contributes to immersion in the unique atmosphere of Crimean art.