This article is devoted to the scientific understanding of what a significant contribution the legacyof the so-called “Sal-seri” phenomenon has made to Kazakh literature and culture of the last century. Atthe beginning of the twentieth century, the Alash intelligentsia was gaining momentum everywhere. Theinfluence of the Alash intelligentsia has dramatically changed the political, social situation and cultureof the Kazakh people. The names of some of those who influenced the movement from afar still remainunknown. The anti-colonial protest became the basis of their actions. In fact, the great figures of Kazakhculture, who showed their will in all areas of the national liberation movement and Kazakh culture,obeyed the unwritten noble laws of the steppe and were engaged at the same time in large-scale economicaffairs. Some of them were famous handymen. They were called “sal-serials”. “Along with poetism,the Sal-Serians have singers, kuyshi, composers, dancers, athletes” (E. Ismayilov) and, in addition,they possessed such qualities as political governance, passion for horses, reaching a high level of masteryof this skill. In general, most of the Kazakh folk singers-composers were not devoid of the sal-serial character.Without superfluous guile, the nomadic music of the steppe can be said as a steppe scene, wherethe art of entertainment and the art market were developed at various mass fairs. The article developsthe idea that it is necessary to fully disclose the variety of personalities who would delight the peoplewith their art, as before the craftsmen could distract the attention of nomads with their music, entertainpeople with their skills in places of concentration and at fairs. The article examines the creative biographyof Sari Batakula, who was awarded the national honor for his individual art along with such creativethinkers and figures as Imanjusup, Madi and Kanapiya, and who was revered for his special character,heroism. The purpose of the article is to revive the noble heritage of this singer and author, which in itstime contributed to the flourishing of the culture of the Great Steppe.Key words: sal, series, Sarah, craftsman, culture.