The research relevance is determined by the importance of a thorough study of methods, schemes and models used by artificial intelligence to mechanise creativity in modern conditions of active technological development. The study aims to analyse the main processes taking place in modern art in connection with active technologization of work processes, to identify the leading concepts regarding the possibility of creating machine art in the future, etc. The employed methods are theoretical, such as analysis, systematisation, generalisation, etc., for studying key problems and further development of creativity based on artificial intelligence. The study examines in detail the main developments of Artificial General Intelligence and Artificial Narrow Intelligence, in particular the achievements of Generative adversarial networks and Creative adversarial networks. Artificial intelligence-generated art demonstrates the remarkable capabilities of technologies. The evolving artificial intelligence in the arts introduces “digital art”. Generative Adversarial Networks are used as a foundational tool for artists who use digital methods and texture generation to create unique compositions. Furthermore, sculptors collaborate with artificial intelligence tools to convert drawings into 3D models or transform historical art databases into sculptures. Creative thinking, a hallmark of human intelligence, is determined as artificial intelligence’s ability to generate new and original ideas. The development of emotional intelligence in artificial intelligence enables empathetic responses and the identification of human emotions through voice and facial expressions. The issues of authorised internationality, awareness of the creative process, psychological foundations of artificial empathy and emotional intelligence define the prospects for the development of neuroscience. Challenges persist in defining creativity, authorship, and legal aspects of artificial intelligence-generated art. The study materials may be useful for artists, art educators, technologists, and researchers interested in the intersection of technology and art, legal professionals (especially intellectual property law), and individuals involved in artificial intelligence development may find these findings valuable
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