Mathematical modeling is an effective and cost-effective alternative to a trial physical experiment in solving problems associated with the development of new technologies and equipment. The paper is devoted to modeling the deformation process of a feather quill when rolling by a ribbed roller on a flat surface to form thorough kneading on its concave side, providing additional bending. The technology is used to enhance the Executive ability (“Fill Power” measure) of feather stock of land birds, which are used for manufacturing down-feather products, as an alternative to increasingly scarce and expensive feahers of waterfowl. This is especially true for products with a short service life, intended for use in the rectifying natural disasters and the consequences of accidents.The developed mathematical model allows us to investigate the dependence of the resistance force of the roller on the design parameters of the working body: the knurling pitch; the angular size of the flute; the diameter of the riffle vertices.Stresses arising in the structure of the quill under the action of compressive load, when loading and removing the load in an arbitrary cross-section of a feather quill have different values and are described by the corresponding regression models. The solution of the system of regression equations together with the kinematic equations of motion of the working body allows to determine the strength of resistance and power requirement of the deformation of feather quill of land birds to improve the “Fill Power” of feather stock.The dependence of the total rolling resistance force for the working body and the chicken feather quill of the given parameters obtained on the model is given.