Pigment printing using screen technology has certain problems associated with the limited use of domestic raw materials. The expansion of the range of printing inks fills the need for small-circulation production of textile products with original artistic and color design and the use of modern printing equipment. In this work, the possibility of using new aqueous polyurethane dispersions as binders in pigment printing was explored for the first time. This will expand the range of thickeners through the use of polyurethane dispersions, ensuring the production of strong and elastic polymer films during low-temperature processing. Such dispersions are environmentally friendly products, since toxic solvents are not used. We propose the application of new polyurethane thickeners in compositions with polyurethane dispersions as a rheological modifier. The rheological parameters of printed compositions and the physical and mechanical properties of films of polyurethane dispersions were determined and it was found that the dispersions used are capable of forming a soft and plastic film. This confirms the suitability of these film-forming preparations for use in pigment printing. The new binders based on polyurethane dispersions make possible to create effective printing compositions, to improve the quality of prints and to impart improved performance properties.