This study investigates a simple approach for synthesizing gold nanoparticles (Au NPs) using atmospheric pressure plasma without the need for reducing agents, additives, or capping agents. The size, morphology, optical properties, and aggregation stability of the synthesized Au NPs were characterized using scanning electron microscopy, UV-vis spectroscopy, and zeta potential analysis. The UV-vis absorption spectra of the gold nanoparticles, obtained at various Au3+ concentrations and treatment durations with anode plasma discharge, were analyzed. The UV-vis spectra revealed a surface plasmon resonance absorption band between 530–600 nm, indicative of Au NP formation. Results demonstrated that the size of Au NPs can be tuned within the range of 30–75 nm by adjusting the gold salt precursor concentration from 0.3 to 2.5 mmol/L. It was found that plasma treatment for 3–10 minutes, at different Au3+ concentrations, resulted in the formation of Au NPs with varying sizes and morphologies. The study showed that particles with different shapes – spherical, hexagonal, and triangular – were formed depending on the initial concentration of Au3+. The plasma-chemically synthesized nanoparticles at an Au3+ concentration of 0.06 mmol/L were predominantly spherical and exhibited the highest stability (lasting 12–24 hours), with a zeta potential of –20 to –22 mV, compared to samples with Au3+ concentrations ranging from 0.3 to 2.5 mmol/L.