Aqua Products Research Articles

The Influence of Product Quality, Price, Brand Image and Excellent Service on Consumer Satisfaction

The purpose of this study is to examine the relationship between product quality, price, brand image, and service excellence on consumer satisfaction with AQUA products. Using partial least squares (PLS) as the data analysis technique, we analyzed responses from a sample of 240 respondents. The results indicate that product quality, price, and service excellence do not significantly influence consumer satisfaction with AQUA products. In contrast, brand image positively influences customer satisfaction. Based on these findings, we recommend improving product quality and adjusting pricing strategies. Although customer service is not a primary factor in consumer satisfaction, companies should ensure a consistent and positive experience at every touchpoint to maintain a strong brand image.

REPRESENTATION OF CUSTOMER LOYALTY IN AQUA’s ADVERTISEMENT “SAMBUT KEBAIKAN RAMADHAN BERSAMA AQUA”

Abstract. Relize or not, advertising is very close to human life. Mass media can display tens or even hundreds of advertisements every day. Therefore, effective and attractive advertisements are needed to attract customers. In general, advertising uses the hard selling method, but now it has turned into soft selling, which does not introduce or sell products directly. Therefore, this research will discuss the representation of customer loyalty in AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA". The method used is qualitative with Roland Barthes semiotic analysis. The results of this study show that AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA'' successfully portrays customer loyalty through the usage of strong signs and hidden meanings. At the denotative level, this AQUA advertisement presents an image of loyal AQUA customers who consume AQUA products joyfully during Ramadan. At the connotative level, this advertisement connects the usage of AQUA products with the values of kindness, spirituality, and brotherhood associated with Ramadan. At the mythological level, this AQUA advertisement builds a narrative that describes AQUA’s customers as part of a solid and loving community. In this context, customer loyalty is represented as a form of adherence to the values embraced by the community, which is signified by the consumption of AQUA’s products.Keywords: Advertisement, Representation, Loyalty, Semiotic

Phytotherapy Toxicity in Aquaculture

The fish disease significantly affects the aquaculture industry and causes economic harm. Antibiotics, chemotherapeutics and other synthetic pharmaceuticals are continuously used by farmers to mitigate infectious diseases. Phytotherapy without side effects is an eco-friendly, socio-economic and modern approach to mitigate disease. Toxicological and pharmacological studies are prerequisites for phytotherapy-related research and help to decide a safe dose for the main experiment and commercial aqua products. In toxicity studies, LD50 and LC50 are reliable and widely used acute toxicity parameters.

Impact of Fish Production on the Gross Domestic Product in Nigeria

This study set out to analyze the impact of fish production on the gross domestic product (GDP) in Nigerian by using time series data ranging from 1981-2021. In the method, Solow version of Neo classical theory was used for theoretical framework. The study adopted ordinary least square techniques for the regression analysis. Aside the two main variables of this study which is fish production and GDP, some control variables was also used (Labour productivity and gross fixed capital formation) to control GDP. The main contribution of this study therefore lies in the result that shows that fish production and GFCF has positive and significant impact on economic growth in Nigeria while labour productivity has negative impact on the Nigeria economic growth. This means that labour productivity does not contribute to economic growth in Nigeria. Hence, the study recommends that the Nigerian government should encourage fish production in order to bring more inflow of funds which will help to trigger economic growth. This as a matter of fact could be achieved by reducing the contamination of the seas and oceans for a better output of aqua products in Nigeria.

Analysis of Green Product and Green Advertising on Purchase Decision of Aqua Products Mediated by Green Trust

Analysis of Green Product and Green Advertising on Purchase Decision of Aqua Products Mediated by Green Trust

ROLE OF PSEUDOMONASAERUGINOSA AS A BIOREMEDIATING ORGANISMIN SOME AQUA PONDS OF WEST GODAVARI DISTRICT, ANDHRA PRADESH, INDIA

Pseudomonasaeruginosa well known for its bioremediation property is found in various ecosystems.IfPseudomonasaeruginosa is introduced in the aquatic environment in a scientific manner during the production of fish and prawn the trace element contamination can be easily addressed by a way of bioremediation.West Godavari district in Andhra Pradesh is well established for aqua culture ponds, as the land and climatic conditions support for it. Commercial culturing of fish and prawn in this region has been practiced from decades which helped in contribution of nutritious food in the form of aqua products. But production of these aquatic produce in a controlled condition is a big challenge for the farmers which is the area focused in the present study. The role of microorganisms in maintaining balance of some parameters for better yield was studied which revealed that heavy metals such as Cd, Cr, Pb and Cu are under bioremediation process byPseudomonas aeruginosa in some aqua ponds of West Godavari district, Andhra Pradesh. Using MIC technique, it is revealed that this microorganism isolated from those aqua ponds have shown bioremediation as Cu<Pb<Cd<Cr.

Development of a Quality Index Method Scheme for Sensory Assessment of Chilled Yellowfin Tuna

Background: Quality monitoring and/or assessment are parts of a freshness/quality control system, which is of utmost importance for fresh seafood, especially Scombridae fish. The quality index method (QIM) is a simple, convenient, unique, and reliable tool to determine the sensory status and estimate the remaining shelf life of aqua products. Objective: This study aimed to develop a QIM scheme for chilled stored yellowfin tuna and apply the protocol in the fish quality evaluation and storage time estimation. Method: Eight gutted yellowfin tuna of 20, 30, and 40 kg up were used in the study. Five panelists participated in the QIM development, training and application. Control and/or validation analyses were sensory assessment by a control sheet, total volatile basic nitrogen (TVB-N) quantification, and total viable count (TVC) determination. Chilled storage of tuna was performed in liquid ice and traditional crushed block ice. Partial least square regression (PLS-R) was conducted on quality index (QI) dataset over storage time to find the regression line and prediction accuracy. Results: The established QIM protocol for gutted yellowfin tuna comprised 6 attributes (namely, color of whole fish, odor of whole fish and flesh, eyes, appearance of whole fish, flesh color and flesh texture) and a maximal QI of 15. The PLS-R showed that QI could be used to estimate the remaining time with a precision of ± 2.0 and 1.4 days for fish stored in slurry ice and crushed ice, respectively. The TVB-N content in the fish flesh maintained below the acceptable level of 25 mg N/100 g throughout the storage period, which made the parameter impractical to detect the fish shelf life. The TVC overreached the allowable level of 107 CFU/g around the time of fish rejection by the sensory method. Conclusion: The developed QIM scheme for yellowfin tuna showed to be more advantageous in detecting fish quality changes compared to the control sensory method and could be used to estimate the fish's remaining shelf life.

THE IMPACT OF BRAND IMAGE, BRAND TRUST AND BRAND AWARENESS ON AQUA LOYALTY BRAND

Abstract
 Aqua is a Bottled Drinking Water (AMDK) brand that has always been a Top Brand for 5 consecutive years, 2016 - 2019. However, in 2020 it only experienced an increase of 0.5% compared to newcomer products, which rose around 1.1% -1.8%. The purpose of this study was to determine the effect of brand image, brand trust and brand awareness on the brand loyalty of Aqua consumers at Ibu Sendangdawung Store. In this study, researchers used a non-probability sampling technique using a sample of 99 respondents. The data analysis technique used classical assumption test, multiple linear regression analysis, hypothesis test. From the results of data processing, the brand image has a significance value of 0.001 < 0.050. For the brand trust variable, the significance value is 0.047 < 0.050. And the brand awareness variable has a significance value of 0.040 < 0.050. All variables X1, X2, and X3 have a positive and significant effect on variable Y. It is hoped that Toko Ibu will increase brand trust by providing quality products and good service so that customers have a positive value for Aqua products because brand trust has the lowest regression coefficient among other variables.

ANALISIS PENJUALAN DAN PERSAINGAN AIR MINERAL KEMASAN BOTOL SELAMA PANDEMI COVID-19 DI KOTA MEDAN MENGGUNAKAN RANTAI MARKOV ORDE DUA

Markov chain is a method used to identify variables in the present, which is based on past variables in order to obtain an estimate of the probability of these variables in the future. The CoVid-19 virus outbreak has also had a negative impact on economic problems, because this pandemic resulted in a decrease in sales of mineral water. in bottles that experienced a decline in sales results during the COVID-19 pandemic. The formulation of the problem of how companies compete during Covid-19 which continues to experience a decline in sales? . Based on the results of this study, there is a large chance of a second order transition, namely AQUA products in September, which is 61%, an increase of 0.39% from October, in October it was 61.39, a decline of 0.02% so that in November it was 61.37% while Le Mineral products in September were 39%, decreased 0.39% from October, October was 38.61%, experienced a fix in November so November was 38.61%.

Daily Terra–Aqua MODIS cloud-free snow and Randolph Glacier Inventory 6.0 combined product (M*D10A1GL06) for high-mountain Asia between 2002 and 2019

Abstract. Snow is a dominant water resource in high-mountain Asia (HMA) and crucial for mountain communities and downstream populations. Snow cover monitoring is significant to understand regional climate change, managing meltwater, and associated hazards/disasters. The uncertainties in passive optical remote-sensing snow products, mainly underestimation caused by cloud cover and overestimation associated with sensors' limitations, hamper the understanding of snow dynamics. We reduced the biases in Moderate Resolution Imaging Spectroradiometer (MODIS) Terra and Aqua daily snow data and generated a combined daily snow product for high-mountain Asia between 2002 and 2019. An improved MODIS 8 d composite MOYDGL06* product was used as a training data for reducing the underestimation and overestimation of snow in daily products. The daily MODIS Terra and Aqua images were improved by implementing cloud removal algorithms followed by gap filling and reduction in overestimated snow beyond the respective 8 d composite snow extent of the MOYDGL06* product. The daily Terra and Aqua snow products were combined and merged with the Randolph Glacier Inventory version 6.0 (RGI 6.0) described as M*D10A1GL06 to make a more complete cryosphere product with 500 m spatial resolution. The pixel values in the daily combined product are preserved and reversible to the individual Terra and Aqua improved products. We suggest a weight of 0.5 and 1 to snow pixels in either or both Terra and Aqua products, respectively, for deriving snow cover statistics from our final snow product. The values 200, 242, and 252 indicate snow pixels in both Terra and Aqua and have a weight of 1, whereas pixels with snow in one of the Terra or Aqua products have a weight of 0.5. On average, the M*D10A1GL06 product reduces 39.1 % of uncertainty compared to the MOYDGL06* product. The uncertainties due to cloud cover (underestimation) and sensor limitations, mainly larger solar zenith angle (SZA) (overestimation) reduced in this product, are approximately 32.9 % and 6.2 %, respectively. The data in this paper are mainly useful for observation and simulation of climate, hydro-glaciological forcings, calibration, validation, and other water-related studies. The data are available at https://doi.org/10.1594/PANGAEA.918198 (Muhammad, 2020) and the algorithm source code at https://doi.org/10.5281/zenodo.3862058 (Thapa, 2020).

THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

Long-term AOD trend assessment over the Eastern Mediterranean region: A comparative study including a new merged aerosol product

Abstract This study conducts a comprehensive estimation of aerosol optical depth (AOD) trend and a classification of types of aerosols over the Eastern Mediterranean (EM) region using the Modern-Era Retrospective Analysis for Research and Applications, version 2 (MERRA-2) AOD and Angstrom exponent (AE) during 1980–2018 and MODerate resolution Imaging Spectroradiometer (MODIS) Collection 6.1/Terra and Aqua products during 2001–2018 and 2003–2018, respectively. Seven countries and sixteen cities were selected for the analysis. Evaluation of MODIS and MERRA-2 AOD with nine stations from the Aerosol Robotic Network (AERONET) AOD indicated spatial agreement. A new merged AOD product of MERRA-2 and MODIS (MMM) was generated. The performance of MMM not only indicated a better agreement than MODIS and MERRA-2, but also showed an efficient estimation compared to AERONET. Overall, MERRA-2 was able to quantitatively reproduce seasonal and annual AOD trends on regional scale compared to MODIS and MMM though slight differences were present in some areas. High AOD loading was mainly detected in the areas of natural mineral dust during spring and summer. Regional aerosol loading was relatively low in winter and autumn. Our results indicated that the AOD had an upward trend in the EM region during 1998–2018. Furthermore, AOD trend shifted from upward to downward around 2006 over all the countries. Our analysis revealed a dominance of clean maritime (42.95%) over the eastern part and the mixed type aerosols (34.93 and 49.13%) over the northern and southern parts. This suggests that the EM region is influenced by a variety of aerosols.

Pengajuan Analisa Marketing Mix-4p Terhadap Purchase Intention Produk Aqua Di Dki Jakarta

This research aims to analyze the effect Marketing Mix-4P on consumer’s Purchase Intention towards Aqua Product in DKI Jakarta. Data used in this research were obtained from questionnaires (primary). Sampling Methods used in this study using the Non-Probability Sampling Method, in which each element in the population does not have the opportunity or the same opportunity to be selected as a sample. The technique used is Convenience Judgment Sampling because the respondents selected are respondents who are willing and can help answer the research questions asked. To facilitate the study, the researcher has determined the criteria to be used in the sample selection in this research. The sample used by the researcher is people who live in DKI Jakarta province. Research findings show that the four Marketing Mix variables used in this study, Price, Product, and Promotion variables have a significant effect on Aqua Product Purchase Intention. Meanwhile, the Marketing Mix variable that does not provide significant impact to Aqua Product Purchase Intention is Place. The contribution of the four Marketing Mix variables included in the analysis model of the Purchase Intention of Aqua Products is 47.3% and the rest of 52.7% is influenced by other factors not tested in this study.

Evaluation of Chlorophyll-a and POC MODIS Aqua Products in the Southern Ocean

The Southern Ocean (SO) is highly sensitive to climate change. Therefore, an accurate estimate of phytoplankton biomass is key to being able to predict the climate trajectory of the 21st century. In this study, MODerate resolution Imaging Spectroradiometer (MODIS), on board EOS Aqua spacecraft, Level 2 (nominal 1 km × 1 km resolution) chlorophyll-a (C S a t ) and Particulate Organic Carbon (POC s a t ) products are evaluated by comparison with an in situ dataset from 11 research cruises (2008–2017) to the SO, across multiple seasons, which includes measurements of POC and chlorophyll-a (C i n s i t u ) from both High Performance Liquid Chromatography (C H P L C ) and fluorometry (C F l u o ). Contrary to a number of previous studies, results highlighted good performance of the algorithm in the SO when comparing estimations with HPLC measurements. Using a time window of ±12 h and a mean satellite chlorophyll from a 5 × 5 pixel box centered on the in situ location, the median C S a t :C i n s i t u ratios were 0.89 (N = 46) and 0.49 (N = 73) for C H P L C and C F l u o respectively. Differences between C H P L C and C F l u o were associated with the presence of diatoms containing chlorophyll-c pigments, which induced an overestimation of chlorophyll-a when measured fluorometrically due to a potential overlap of the chlorophyll-a and chlorophyll-c emission spectra. An underestimation of ∼0.13 mg m − 3 was observed for the global POC algorithm. This error was likely due to an overestimate of in situ POC i n s i t u measurements from the impact of dissolved organic carbon not accounted for in the blank correction. These results highlight the important implications of different in situ methodologies when validating ocean colour products.

AQUA PRODUCTS AND EDUCATION

While the fishing adventure started with the ancestor training in the coastal areas with the same methods, it is necessary to teach this work in the coastal areas and to understand that the education is taken correctly. That's why schools open. Fishing life begins with high school education in some places for younger generations. Then it continues with the department names such as fishery, aqua products opened in universities. The first trainers gave this to themselves by mastering this work.
 As educational institutions grow, this work will be done in a professional way and quality work areas will be opened for future generations.
 From past to present, fisheries and aquaculture departments provide dozens of higher education opportunities. The most important reason for the sustainability of aquaculture, which constitutes a large part of our country's exports in recent years, is to increase the training activities in the same speed. Residual ancestral methods are replaced by new and more useful methods, and aquaculture is provided to support fishing activities. This makes a significant contribution to our country and of course the nature we live in.

A Cautionary Note to the PTAB: <i>Proppant</i>, Joinder, and PTAB’s Rulemaking-by-Adjudication — How to Avoid Brazen Defiance of the APA and a Rerun of <i>Aqua Products</i>

The Trial and Appeal Board recently requested on joinder in inter partes reviews, in Proppant Express Investments, LLC v. Oren Technologies, LLC. Proppant initiates a rulemaking to formulate new rules on joinder of parties and claims in PTAB IPR proceedings. However, Proppant purports to substitute a request for briefing for the statutorily-required Notice of Proposed Rulemaking. This article compares Proppant to last year's decision by the Federal Circuit, Aqua Products, Inc. v. Matal, 872 F.3d 1290, 124 USPQ2d 1257 (Fed. Cir. 2017). Recall that in Aqua, the en banc Federal Circuit set aside a rule that the PTAB had promulgated by decision, with none of the incidents for statutory rulemaking. Of the nine judges that reached the issue, seven agreed on a simple principle: [t]he Office cannot effect an end-run around [the APA] by conducting rulemaking through adjudication. Today's article notes several remarkable features of Proppant: • Proppant seems to be setting up near-identical facts, perhaps with an eye to setting up a challenge or rematch on the Federal Circuit's Aqua decision. • The PTAB gave no notice of Proppant, other than a nothing special order in PTABE2E—no notice in the Federal Register (as required by statute), no notice via email to those that had signed up for notice via the PTAB's email list, no mention on the PTAB's precedential and informative decisions page, no mention on the Patent Trial and Appeal Board Alerts widget on the MyUSPTO web page. The only mechanism by which the public gained any notice was the Patently-O blog. A blog is not a substitute for a statutory requirement. • The PTAB's procedural lapses could have been prevented had the PTO implemented suggestions it received in past notice-and-comment periods. Past notice-and-comment letters that could have improved PTO's regulatory process selectively disappear from the PTO's web site. Today's article shows that lapses of administrative law are not confined to Gil Hyatt, or only by low-level examiners. Rather, the PTO has an equal-opportunity practice of neglecting the administrative law for all applicants and parties before PTAB proceedings.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of price, promotion, brand trust, and customer satisfaction to customer loyalty aqua products. The purpose of this study was to obtain reliable knowledge and also right about the effect of pricing, promotion, brand trust and customer satisfaction on customer loyalty aqua products. This research was conducted in Indonesia, with a sample of 406 respondents. Data were analyzed using Structural Equation Modeling (SEM), where the purpose of this study was to test the theory, engineering analysis is done based SEM (based covariance SEM). SEM approach chosen in this study is using a PLS. Software used to perform analysis with the PLS approach in research is SmartPLS 3.0. The results showed that the variables that have a major influence on customer loyalty are customer satisfaction. While the variable that has a low impact on customer loyalty is the price. Price has a negative coefficient path which indicates that prices have a negative correlation direction. It can be said if a person has a high loyalty is not necessarily accompanied by the courage to issue a premium price for goods or services to be purchased.

Mapping and Forecasting Onsets of Harmful Algal Blooms Using MODIS Data over Coastal Waters Surrounding Charlotte County, Florida

Over the past two decades, persistent occurrences of harmful algal blooms (HAB; Karenia brevis) have been reported in Charlotte County, southwestern Florida. We developed data-driven models that rely on spatiotemporal remote sensing and field data to identify factors controlling HAB propagation, provide a same-day distribution (nowcasting), and forecast their occurrences up to three days in advance. We constructed multivariate regression models using historical HAB occurrences (213 events reported from January 2010 to October 2017) compiled by the Florida Fish and Wildlife Conservation Commission and validated the models against a subset (20%) of the historical events. The models were designed to capture the onset of the HABs instead of those that developed days earlier and continued thereafter. A prototype of an early warning system was developed through a threefold exercise. The first step involved the automatic downloading and processing of daily Moderate Resolution Imaging Spectroradiometer (MODIS) Aqua products using SeaDAS ocean color processing software to extract temporal and spatial variations of remote sensing-based variables over the study area. The second step involved the development of a multivariate regression model for same-day mapping of HABs and similar subsequent models for forecasting HAB occurrences one, two, and three days in advance. Eleven remote sensing variables and two non-remote sensing variables were used as inputs for the generated models. In the third and final step, model outputs (same-day and forecasted distribution of HABs) were posted automatically on a web map. Our findings include: (1) the variables most indicative of the timing of bloom propagation are bathymetry, euphotic depth, wind direction, sea surface temperature (SST), ocean chlorophyll three-band algorithm for MODIS [chlorophyll-a OC3M] and distance from the river mouth, and (2) the model predictions were 90% successful for same-day mapping and 65%, 72% and 71% for the one-, two- and three-day advance predictions, respectively. The adopted methodologies are reliable at a local scale, dependent on readily available remote sensing data, and cost-effective and thus could potentially be used to map and forecast algal bloom occurrences in data-scarce regions.

Analisis Biaya Kehilangan (LOSS COST) DARI Produk Air Minum dalam Kemasan (AMDK) Menggunakan Metode Poka Yoke

Quality is a common cause is natural to unite the functions of the business. One of the tools for quality improvement is Poka Yoke method. Poka Yoke is a technique to overcome and avoid simple mistakes that caused by humans or workers at the workplace. PT. Ima Montaz Sejahtera is one of the companies engaged in the production of bottled water (bottled water). Bottling line is a unit of production machinery which produces aqua medium 550 ml and large 1,500 ml consisting of three (3) main unit that is a bottle washing station, a water filling and a closure cap (capper). The problem that arises is the frequent occurrence of broken bottles and cups during the production of this may raise the cost of loss (loss cost) so as to reduce the profitability of the company. Based on these descriptions, it is necessary to observations oriented analysis (lost cost) in 550 ml of medium aqua products. Completion method to be used is the method of poka yoke. The results showed that the total lost cost products aqua medium 550 ml (September to August 2016) was 247,052,000, - where reject that occurred during the production process takes place is in the bottle and cap the cost of a bottle / unit amounted to Rp 1,200 and cap / unit Rp 80.The cost of damages from defective products is Rp 42,330,000, - with the cost of damages from defective cup is Rp 3,757,920, - bringing the total loss of Rp 46,087,920, -. In addition, the problem often occurs in capper unit wherein the corrective actions taken by the operator resulting in productivity stalled, problems that often occur is head capper unstable. The analysis showed that the largest percentage of the causes of errors often occur on the head capper unstable, operator of the less scrupulous and not focused when the production takes place, method of adjustment the capper unit that is not accurate and does not exactly head and chief bottle when fitting lid and the Inverter on a different machine.Keywords: Quality, Poka Yoke, Bottled water

Spatial variability of zooplankton community structure in Colombian Caribbean waters during two seasons

Zooplankton is an important component to understand oceanographic dynamics, they are considered good indicators of environmental variability, since most species are short-lived they can be tight coupling of climate and population dynamics, and some taxa are sensitive to variables such as temperature, quality and quantity of food, oxygenation and stratification. In the Colombian Caribbean two oceanographic cruises were carried out, in order to characterize and analyze the biodiversity of the continental margin, for the periods May-June 2008 and November-December 2009. The objective of this study was to determine which oceanographic variable was the most important in the distribution of zooplankton in the oceanic waters, and how the variables structure the community. In each cruise, zooplankton samples were obtained by vertical hauls with a 1 m2 diameter conical net (200 μm mesh size). The zooplankton community structure was studied by automated image analysis (ZooImage), which combined with abundance data, allowed to calculate the slope of size spectrum, and diversity indexes of taxa and sizes. The environmental variables included temperature, salinity, oxygen and chlorophyll a of the water column, and were used to calculate the stratification with the Brunt-Vaiisala frequency; this information was complemented by satellite images of temperature, surface chlorophyll, geostrophic currents and sea level, obtained from MODIS and AQUA products. The association between environmental variables and the zooplankton community structure was determined using Spearman’s correlation ranges with the Bioenv routine and a stepwise regression model, and Principal component analysis (PCA). Our results showed spatial and temporal patterns in the oceanographic conditions of the study area, such as upwelling in the Northeast region, strong stratification in the Southwest, and mesoscale activity. The abundance of zooplankton exhibited differences between the two climatic seasons and zones. Temporal differences were also evident in the size and diversity of taxa (ANOVA 2-way p <0.05). These changes were related to the moderate upwelling and the activity of mesoscale eddies. Cyclonic and anticyclonic eddies of variable size can either transport or retain zooplankton over cross-shelf and oceanic areas, thus modifying the taxonomic structure of the community. According to the Bioenv analysis, the main variables that explained the abundance and composition of zooplankton were sea level and chlorophyll a (Spearman correlation = 0.49). The stepwise regression showed that stratification, oxygen and chlorophyll a were the most important predictors of zooplankton abundance and size. Rev. Biol. Trop. 66(2): 688-708. Epub 2018 June 01.