Application Of New Media Technology Research Articles

Research on the Application of New Media Technology in College Physics Teaching

Physics is a basic subject with a high degree of abstraction, and it is an indispensable and important course for science and engineering majors in universities. College physics teaching is mainly concentrated in the classroom, yet, in the limited teaching time, students find it difficult to fully understand the relevant teaching content, which not only affects their follow-up study but also greatly hits the student’s confidence in physics learning, thus, college physics teaching reform is imperative. This paper will briefly explain the relevant concepts of new media technology, then analyze the advantages of its application in college physics teaching, and finally explore the application strategies of new media technology in college physics teaching. This aims to improve the effect and quality of classroom teaching, improve students’ physics learning ability and level, and enhance the core literacy of disciplines by integrating new media technology into college physics teaching, as well as to lay a solid foundation for the study of professional knowledge.

On the Integration and Application of New Media Technology and Advertising Design

In the new era, the rapid development of new media technology has injected new vitality and new impetus into advertising design. Realizing the integration of new media technology and advertising design can innovate advertising design ideas, improve advertising design effects, meet diversified advertising design needs, expand advertising communication channels, and promote the sustainable development of advertising design industry. Starting from new media technology, this paper analyzes the advantages brought by new media technology to advertising design, and discusses the specific application of new media technology and advertising design in combination with the actual situation, so as to provide reference and reference for advertising designers.

A Case Study on the Application of New Media Technology and Market Expansion of Rural Enterprises in Central China

New media has become a critical marketing method in modern times and plays a vital role in rural China's market expansion and development. Currently, the sales of agricultural products by Chinese rural enterprises have become an indispensable part of agricultural product marketing. In the face of fierce market competition, these companies must focus on building agricultural product brands to enhance market competitiveness continuously. However, under the influence of traditional economic concepts and production models, enterprises in some rural areas of China still need to understand brand building, which limits the effective use of new media and results in certain constraints on marketing agricultural products. Therefore, this article aims to conduct an in-depth study of how rural enterprises use new media technology to highlight their products' unique features and advantages by formulating effective marketing promotion strategies.In the face of fierce market competition, rural enterprises need to use creative marketing methods to increase the visibility and recognition of their products. To this end, researchers have proposed marketing promotion strategies through new media technology. In the process of brand building, this article emphasizes the combination of product characteristics and local culture to ensure that the brand image is more in line with the tastes and needs of local consumers. Through innovative designs of brand logos, slogans, etc., rural enterprises are expected to stand out in the market and enhance their competitiveness in new media marketing. Ultimately, this article aims to provide compelling new media marketing strategies for rural enterprises to promote the upgrade of their brand image and improve the market competitiveness of agricultural product sales.

An Analysis on the Innovation Path of University Education Management from the Perspective of All-media Integration

With the continuous progress of Internet technology, artificial intelligence and digital technology have been widely used. From the perspective of all-media integration, college education management must also adapt to the changes of The Times and social environment, gradually increase the application of new media technology in practice, give full play to the advantages of all-media, and ultimately ensure that the quality of education management can be significantly improved. This paper mainly analyzes the advantages of new media technology from the perspective of all-media integration, analyzes the shortcomings existing in the current university education management, and puts forward the path to implement the innovation of education management.

Research on the Characteristics and Communication Strategies of Brand Design in the New Media Era

With the rapid development of internet technology in China, various new media entities and visual communication forms are constantly emerging, and new communication channels have brought new opportunities and challenges to the dissemination and innovation of brand and product value. Brand design is facing enormous challenges of transformation and upgrading due to the impact of new media, and consumer demand is becoming increasingly diverse. In a fiercely competitive market, brands need to keep up with the times. This article aims to deeply explore the combination of new media and brand design, analyze the current situation of brand design in the new media environment, and summarize the characteristics of brand development in the new media era. This article finds that brand designers can transform their thinking patterns, explore innovative brand design methods, and propose specific practical strategies to promote the application of new media technology in brand design.

Innovation in the Application of New Media Technology in English Education

With the continuous development of information technology and internet technology, the application of new media involves various fields. However, traditional English education methods lack innovation, emphasize mechanized teaching, and neglect cultural background education. It is no longer in line with the trend of the times and is not conducive to the progress and development of English education. The many functions of new media bring many new possibilities to the methods of English education. This study explores how new media can be applied to English education to create new and effective educational methods. This article uses case analysis methods and literature analysis methods. Relying on new media technology can create a pleasant learning atmosphere and efficient and exciting learning methods. Creating an immersive learning environment that allows students to immerse themselves, enhances their interest in learning, effectively addresses the shortcomings of the current English education model, and expands educational resources and tools by utilizing video-sharing platforms and learning apps to enrich English classrooms, integrating VR and AR technology with the classroom to expand educational scenarios and promote students' comprehensive understanding of English. The ultimate goal is to improve the quality and effectiveness of English teaching and cultivate English professional talents.

Research on the Application of New Media Technology and the Interaction Mechanism of Party Members in Party Building Work

Abstract The application of new media technology accelerates the informatization and modernization of party building work. For the construction of party members’ interactive mechanism, the study builds a smart party building cloud platform, which covers five modules: party members’ management, organizational structure management, information exchange and interaction, learning and training support, and data analysis and decision support. In order to investigate the effect of the intelligent party building cloud platform on the construction of party members’ interactive mechanism, an evaluation model of the construction effect of party members’ interactive mechanism is established by using the combination of the three-scaled AHP method and fuzzy theory. The intelligent party building cloud platform has a comprehensive evaluation value of 0.569 for the construction effect of party members’ interaction mechanism, which is considered to be of better construction effectiveness according to the model. Combined with the results of the study, specific countermeasures for the long-term implementation of party members’ interactive mechanism are proposed from the three aspects of organization, system, and funding.

Application of New Media Technology in Opera Networked Teaching

Application of New Media Technology in Opera Networked Teaching

The Application of New Media Technology in the Safeguarding of Intangible Cultural Heritage

The Application of New Media Technology in the Safeguarding of Intangible Cultural Heritage

Integration and Innovative Application of New Media Technology in Literary Creation in the Digital Age

Abstract Based on the characteristics of digital literature, this paper proposes a new trend in the development of autonomy and human-computer interaction in digital literary creation. In view of the changes in the path of literary dissemination, it describes the mechanism of interaction between the digitization of literature and the audience, as well as the content. Taking the integration of literary creation and technology as an entry point, the Skip-Gram model is used to realize the parameter training of Chinese vocabulary, and combined with the binary language model, the joint distribution probability of each group of words is found and the optimal word splitting scheme with the highest probability is obtained. The attention mechanism of the improved channel effectively enhances the performance of the network model for the sequence learning task and predicts the currently occurring words according to the contextual features, realizing the automatic generation of literary creation content. To assess the effectiveness of the new media technology application, quality assessment indicators are introduced. Literary creation content on the two platforms has a mean value of 3.4 and 3.425, which are both of good quality. The overall user activity was above 20 and reached a peak of 45.265 in August, with a year-on-year increase ranging from 0.648 to 1.589, a significant increase in activity, and the integration of new media technology significantly enhanced the enthusiasm for literary creation.

Research on the Application of New Media Technology in the Chinese Cultural Education of Overseas Students

Digital technology expansion has brought about the creation of various new media. Likewise, the globalization of education now facilitates cultural education for foreign students studying in China. In the Internet era, new media ought to be effectively applied to make the cultural education of overseas students more engaging and worthwhile. Cultural education of overseas students in China emphasizes the importance of traditional Chinese culture. Since new media is immensely popular, contemporary, convenient and participatory, it is crucial to use it as a tool for teaching traditional Chinese culture to overseas students. Therefore, incorporating new media into academic instruction and both on-campus and off-campus activities is essential to ensuring the success of cultural education for overseas students.

Analysis on the Application of New Media Technology in Computer Course Teaching

Analysis on the Application of New Media Technology in Computer Course Teaching

Analyze the application of new media technology in environmental art design

Abstract: With the continuous development of society and the continuous improvement of economic level, science and technology have also been greatly developed. Multimedia technology has also been rapidly developed and promoted in the new era field and background. New media art has been developing rapidly in the new social development process. Therefore, it has played a more and more important role in the design and influence of art. The participation of new media art has also gone deeper and deeper into various fields, and has also had an important role and impact on people's lives. The application of new media technology in environmental art design has two main purposes. First, it has a visual impact on the audience. Second, it can help the audience understand how they are affected by the depletion of the environment and natural resources. The first purpose is to achieve it by using video clips or animations, which are produced by different kinds of technologies, such as 3D modeling software, projection mapping, virtual reality, etc. It can also be realized by using various types of media, such as photography, recording and music production. They are used to create an audio-visual expression, which can not only attract people's attention. This article mainly analyzes and explores the application of new media art in environmental art design, so as to help us better understand the connotation of new media art.

Research on the Application of New Media Technology in the Digital Inheritance of Cantonese Opera Art

Research on the Application of New Media Technology in the Digital Inheritance of Cantonese Opera Art

Analysis of the Hotspots and Trends of New-media Ideological and Political Research: Citespace Visual Analysis Based on the Literature from 2012 to 2021

Nowadays, the rapid development of Internet technology and the wide application of new media technology have brought unprecedented challenges and opportunities to the ideological and political work in colleges and universities. Against this background, promoting the high integration of traditional advantages of ideological and political work with information technology is conducive to enhancing ideological and political education’s keeping pace with the times and its appeal. To this end, based on the analysis of Citespace visual data of related literature from 2012 to 2021, this research investigates the frontier hotspots and theoretical focus of new media ideological and political research in China. As a whole, the discussion on the research trend of ideological and political work based on the new-media environment reveals that future related research will focus on the new-media turn of traditional ideological and political work, encompassing the transformation of concepts, the innovation of paths, as well as the cultivation of talent teams.

The Practical Application of New Media Technology in Higher Education Drama Performance Teaching

The Practical Application of New Media Technology in Higher Education Drama Performance Teaching

Exploration of Rural Tourism under New Media Marketing

The implementation of rural revitalization strategy and the rise of rural tourism have led to the development of many rural economies. However, on this road of rural tourism, there are still many difficulties and obstacles due to the limited economic development of the countryside plus the influence of COVID-19. With the development and application of new media technology, new opportunities have been brought to the development of rural tourism. This paper takes Wuxi County, Chongqing as an example, and proposes a new media marketing strategy for rural tourism in Wuxi County from the perspective of new media marketing for its rural tourism development according to the current situation of local rural tourism.

The Advancement and Application of New Media Technology in Traditional Journalism

Regarding the challenges of global digitization and network technology, whether traditional media and new media are a game or a topic of integration has attracted much attention in recent years. It has become a research hotspot for scholars at home and abroad. With the constant emergence of various new media, the pattern of mass communication is undergoing tremendous changes, and traditional media have also begun their way of media integration. In this regard, this article takes the Shanghai World Expo news report as the starting point and deeply studies the exploration and practice of new media technology by traditional media in the World Expo report. Also analyzed the streaming media, other new media technologies, paths and effects. This paper declares that the development of new media is changing traditional media's communication methods and concepts. Under the background of the vigorous development of new media, traditional media must adapt to the needs of new media, change their strengths, and pursue news planning and in depth reporting. It has been proved that traditional media will not weaken through the bonding and interaction with new media. With the advantages of new media, traditional media can also enhance brand influence and popularity.

The Dissemination and Inheritance of the Local Culture under the New Media Environment

During the long-term development, different regions have a long historical and cultural accumulation, forming different cultural types. Those unique local cultures need to be widely disseminated to realize their inheritance and development. Today, the development and wide application of new media technology has had a huge impact on the dissemination of information with its huge advantages. Therefore, local cultural publicity work should also focus on using rich media forms and means of communication, innovating cultural contents, and promoting traditional humanistic spirit. This article introduces the current situation of local cultural dissemination and inheritance under the new media environment, and then proposes effective strategies for the dissemination and inheritance of the local culture in the new media environment so as to inherit and promote local cultures.

The development and application of new media technology in news communication industry

Many new media technologies have emerged in modern society. The application of new media technologies has impacted traditional TV news media, which not only faces great challenges, but also brings some lessons for the development of TV news media. New media technology relies on powerful information processing technology and data storage technology to develop and grow continuously. Compared with traditional news, new media technology has more powerful information storage capacity and dissemination capacity. Firstly, this paper briefly introduces the concept of new media technology, summarizes the typical characteristics of new media technology, and analyzes the existing problems in the application of new media technology in the news communication industry based on the necessity of applying new media technology. Finally, some Suggestions are put forward based on this, hoping to provide some reference for the development of news communication industry.