Analyze the application of new media technology in environmental art design

Abstract

Abstract: With the continuous development of society and the continuous improvement of economic level, science and technology have also been greatly developed. Multimedia technology has also been rapidly developed and promoted in the new era field and background. New media art has been developing rapidly in the new social development process. Therefore, it has played a more and more important role in the design and influence of art. The participation of new media art has also gone deeper and deeper into various fields, and has also had an important role and impact on people's lives. The application of new media technology in environmental art design has two main purposes. First, it has a visual impact on the audience. Second, it can help the audience understand how they are affected by the depletion of the environment and natural resources. The first purpose is to achieve it by using video clips or animations, which are produced by different kinds of technologies, such as 3D modeling software, projection mapping, virtual reality, etc. It can also be realized by using various types of media, such as photography, recording and music production. They are used to create an audio-visual expression, which can not only attract people's attention. This article mainly analyzes and explores the application of new media art in environmental art design, so as to help us better understand the connotation of new media art.