The Dissemination and Inheritance of the Local Culture under the New Media Environment

Abstract

During the long-term development, different regions have a long historical and cultural accumulation, forming different cultural types. Those unique local cultures need to be widely disseminated to realize their inheritance and development. Today, the development and wide application of new media technology has had a huge impact on the dissemination of information with its huge advantages. Therefore, local cultural publicity work should also focus on using rich media forms and means of communication, innovating cultural contents, and promoting traditional humanistic spirit. This article introduces the current situation of local cultural dissemination and inheritance under the new media environment, and then proposes effective strategies for the dissemination and inheritance of the local culture in the new media environment so as to inherit and promote local cultures.