Abstract
The rapid development and extensive application of new media technology have brought opportunities to the wide dissemination of traditional culture in the new era. In new media, it is necessary to broaden communication channels, give full play to the advantages of new media such as the Internet, WeChat, micro-blog and client, extensively use new technologies such as VR and AR, innovate the communication methods such as micro-video, film and animation, and promote the innovative communication of traditional culture in the new media era.
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