Citrus is an economically important fruit crop with a long history of cultivation worldwide, and many citrus varieties are grown extensively in Morocco, both for domestic consumption and export. Nevertheless, the genetic diversity of this genus in Morocco has not been reported upon. Our objective was to explore phenotypic variations in grapefruit and pomelo genotypes for targeted breeding, enhancing key traits, and identifying opportunities for genetic improvement. We emphasize practical implications and outline future research directions for developing improved citrus varieties. This present study physiochemically analyzes eight grapefruit (Citrus paradisi) and two pomelo (Citrus maxima) cultivars to assess the genetic variability of these fruits’ physicochemical characteristics. The results revealed significant variance among the genotypes for all traits. For example, the phenotypic coefficient of variation (PCV) was higher than genotypic coefficient of variation (GCV) for all the traits. Moreover, a high degree of heritability was recorded for seed number, β-carotene, vitamin C, juice yield (%), total soluble solids, titratable acidity, maturity index, fruit diameter, and fruit weight, whereas limited heritability was observed for fruit length, peel thickness, and segment number per fruit. The high genetic advance scores corresponded to the high degree of heritability estimates for seed number per fruit, β-carotene, juice yield, and vitamin C, suggesting the existence of additive genetic effects. Our principal component analysis (PCA) identified four components with cumulative variance of 93.20%, while hierarchical cluster analysis grouped the collection into five clusters. In conclusion, phenotypic distinctions among grapefruit and pomelo genotypes reveal opportunities for genetic enhancement through selection or hybridization. Varied traits, including seed count, vitamin C, beta-carotene, and juice yield, across genotypes suggest potential avenues for targeted breeding and practical applications in diverse citrus varieties.