Grid-connected photovoltaic (PV) capacity is increasing and is currently estimated to account for 3.0% of worldwide energy generation. One strategy to balance fluctuating PV power is to incentivize self-consumption by shifting certain loads. The potential improvement in the amount of self-consumption is usually estimated using smart meter and PV production data. Smart meter data are usually available only at sampling frequences far below the Nyquist limit. In this paper we investigate how this insufficient sampling rate affects the estimated self-consumption potential of shiftable household appliances (washing machines, tumble dryers and dishwashers). We base our analyses on measured consumption data from 16 households in the UK and corresponding PV data. We found that the simulated results have a marked dependence on the data sampling rate. The amount of self-consumed energy estimated with data sampled every 10 min was overestimated by 30–40% compared to estimations using data with 1 min sampling rate. We therefore recommend to take this factor into account when making predictions on the impact of appliance load shifting on the rate of self-consumption.