Flavor is a major component of the apple eating experience, along with taste, texture and appearance. Apples produce a wide array of volatile organic compounds that impart particular flavors. Cultivars producing increased or novel flavors may have more desirability for consumers and help to differentiate the fruit. Efficiently breeding more flavorful apples requires understanding the volatiles present in apple germplasm and their potential sensory impact. As an initial step towards the development of more flavorful apple cultivars, a New Zealand collection of germplasm was surveyed, and seventy-three volatiles were identified as being present in at least half the accessions. Substantial differences in the presence and relative abundance of specific volatiles were uncovered across the accessions and could sometimes be linked to an apple’s flavor profile. The large number of volatiles analyzed allowed relationships between and among molecule classes to be established. Esters were found to be the main drivers of volatile differentiation across accessions. Apples tended to produce either ethyl or acetate esters, suggesting there is different genetic control for these two ester types. Additionally, esters generally had larger broad-sense heritabilities, indicating they could be easier targets for modifying apple flavor. This volatile dataset is a valuable resource for apple breeding, and increases the understanding of an important consumer trait.