Analysis Of Scientific Publications Research Articles

PATTERNS OF THE FORMATION OF RURAL PUBLIC BUILDING IN MODERN CONDITIONS OF DEVELOPMENT

The article analyzes the peculiarities of the formation of public buildings in rural settlements and directions of its development. The processes of the formation of the village space, dictated by the factors of culture, society, mentality and traditions over several decades, are highlighted. This architecture is distinguished by a special character filled with natural and climatic features, close to the landscape of the area, accordingly, the optimal consideration of natural factors completely solves most of the operational processes. The public building of the village has a content dictated also by functional features, and its presence gives an opportunity to improve the cultural and household, service side of its residents. The development of rural areas depends to a large extent on the level of provision of social standards at the same time as the availability of housing and energy supply. The relevance of the study is substantiated by the identification of the features of public buildings in rural settlements, their nomenclature and layout, the regularity of arrangement by type of building in terms of the nature of the settlement and the requests of its residents. The research methodology consists of real-time studies of the construction of Ukrainian villages, analysis of the formed planning, geopolitical and social infrastructure, analysis of scientific publications in the field of economics, urbanism and social transformations of rural settlements.
 The architecture of the Ukrainian village has its own character and its own aesthetic motives dictated by a number of factors. The history of the village of western Ukraine dates back more than one century, and the layering of experience provides the basis for further development. Public buildings - administrative, cultural and household buildings have an important role in the life of the community, but it is still at the stage of formation. The political and economic situation in the country today dictates new conditions for the full functioning of citizens. Standardization of public buildings in the village is currently imperfect. The insufficient number of studies and the rapid pace of transformation of the urban planning system provide space for further work on the analysis of existing buildings and their renovation.
 The study of the existing infrastructure and the needs of the population highlights clear directions for the improvement of the rural environment by minimizing costs in construction and further operation of buildings. Administrative and cultural and household institutions need space compaction due to the multi-functionality of the environment, taking into account current operational needs. The situation that has developed in Ukraine dictates a number of requirements for the conversion of educational and medical institutions in order to increase the level of safety and service of various population groups, which requires the search for effective solutions also in the design of new buildings.

Применение конкурентных стратегий для предприятий ресторанного бизнеса в условиях цифровизации экономики

The article is devoted to the problems of increasing the effectiveness of competitive strategies of restaurant business enterprises in the context of society digital transformation. Special attention is paid to the Russian experience of digitalization of restaurants. Domestic catering enterprises in conditions of market turbulence are forced to develop innovative competitive strategies for survival and development, an integral component of which is the business digitalization. This determines the relevance of this study. The purpose of the work is to get an idea of the current trends in the use of digital technologies in the framework of competitive strategies of restaurants. The main objectives of the study: to identify the most popular digital technological solutions used in the field of public catering; to determine the nature of the impact of these solutions on the competitive behavior of restaurants. Comparative analysis, method of analysis and synthesis of information about the restaurant market, methods of analysis of scientific publications, marketing research reports, statistical and expert data were chosen as the methodology of this study. Results: the peculiarities of the transformation of restaurant services in the conditions of digitalization are revealed; the specifics of the use of the most popular competitive strategies of restaurants in Russia at present (the strategy of separation of specialized business, the strategy of a strong integrator) are investigated; the most important types of digital systems used by restaurant businesses to automate management and accounting, to organize interaction with customers and to promote services on the market are identified; an algorithm for analyzing customer experience in the restaurant business is considered; recommendations for improving the efficiency of using digital technologies to strengthen the competitive positions of restaurants in a crisis are proposed.

Analytical studies of scientific publications of the Pharmaceutical journal for 1959–2022 regarding the development of the composition and technology of medicinal products for the treatment of the wound process

An actual direction of scientific research is the problem of diagnosis and treatment of infected wounds. An important place in the general structure of diseases of general surgical profile is occupied by patients with purulent-inflammatory diseases of soft tissues, the frequency of which sometimes reaches indicators of 35–40%.
 With the development of medical science, ideas about wounds and methods of influencing the purulent-inflammatory process are constantly changing. Based on clinical criteria, three consecutive stages (phases) of the development of the wound process with different pathogenesis can be distinguished: purulent-necrotic (inflammatory) - characterized by the presence of necrotic tissues and purulent content in the wound; stage of granulation (regenerative) – manifested by cleaning the wound from purulent-necrotic sequestration and the formation of granulation tissue in it, which gradually fills the wound cavity; stage of epithelization (healing) – epithelization of the wound surface and formation of a scar.
 The purpose of the work was the analysis of scientific publications of the Pharmaceutical Journal on the development of the composition and technology of drugs for the treatment of the wound process for 1959–2022.
 The research materials were scientific publications of the scientific and practical edition of the Pharmaceutical Journal for the past 63 years (1959–2022), which used the methods of systematic and structural-logical analysis.
 The analysis of the scientific publications of the Pharmaceutical Journal over the past 63 years showed that soft drugs for local use do not lose their relevance for a long time. The appearance of new auxiliary substances, scientific knowledge of the wound process creates the basis for the development of new soft drugs and forms for the treatment of the wound process. The following factors are becoming relevant in drug technology: the basis for soft drugs, the correspondence of the phase of the wound process to soft drugs. The medical and biological requirements for the development of soft drugs are also evolving.
 The analysis of literature data showed that the use of multicomponent ointments on hydrophilic and emulsion bases, which have dehydrating and wound-healing effects, is technologically justified for the local treatment of the wound process.
 Soft drugs have a leading role in the local treatment of purulent wounds, as they ensure the achievement of the optimal concentration of active pharmaceutical ingredients in the affected area, ensuring high therapeutic efficiency and prolonged effect. Natural components that are part of wound-healing ointments have a significant breadth of pharmacological action, low toxicity and rarely cause side reactions, unlike synthetic agents.

Возможности использования доказательного подхода для анализа промышленной политики

This research featured the concept of evidence-based policy in the public administration of Russia in terms of its potential application to the industrial policy analysis. The methods included the content analysis of scientific publications, the institutional analysis, and various econometric techniques. The academic discourse was analyzed in relation to the content of industrial policy in Russian economic science and its affinity to foreign approaches. The author studied the Federal Law No. 488-FZ On Industrial Policy for the prospects of evidence-based policy tools. The article introduces a case of sustainable development in socio-economic policy and an analysis of possible alternatives for industrial modernization. The study of industrial policy can predict the consequences of applying the industrial policy toolkit at the stage of its formulation, development, and evaluation ex ante.

ANALYSIS OF SYNERGETIC APPROACH TO PROJECT MANAGEMENT

Project management as a science is still very young and is in the process of rapid development, as well as in the process of penetration into all sectors of the economy and not only high-tech sector such as information technology, banking, aerospace, but also construction, agriculture, trade , etc. industry. In today's conditions of fierce competition, companies use project approaches to doing business and in some internal and / or external projects. Such a wide application of project approaches, in turn, requires from the methodology of project management adaptation to specific business conditions, development, search for new tools, methods, approaches. The synergetic approach differs from all modern directions of development in project management by its scientific and practical methods. The peculiarity of the synergetic approach to project management is to ensure the most relevant state in relation to the external and internal environment, stability and development when changing the parameters of influence due to internal self-organization processes. Based on the results of the analysis of scientific publications of domestic and foreign scientists and researchers in the field of synergetic project management, it was concluded that this aspect is a promising area of research. A synergetic approach to project management due to internal self-organization processes has great potential for development and practical application. The article analyzes the existing and potential areas of development of a synergetic approach in project management.

Industry 4.0 Base Technologies and Business Models: A Bibliometric Analysis

Industry 4.0 base technologies allow firms to develop technological innovations that revitalize their innovation processes and reshape their business models. Many studies have been published showing the potential of these technologies in firm’s business model and this number has grown exponentially in the last decade. However, extant research on the topic is particularly fragmented and this huge number of studies calls for a systematic approach to analyse the overall trend in this research field. Therefore, this study presents a bibliometric analysis of scientific publications investigating industry 4.0 base technologies and business models in the business and management fields. We collected 368 documents from the Scopus database and conducted a co-citation analysis to provide an overview of the research about the impact of these technologies on business models. The results reveal the existence of five research themes: smart products (cluster 1); business model innovation (cluster 2); technological platforms (cluster 3); value creation and appropriation (cluster 4); and digital business models (cluster 5). Moreover, this analysis is complemented through bibliographic coupling clustering techniques to track trends and trajectories. Drawing on these analyses, we submit a useful baseline for developing industry 4.0 base technologies and considering their implications for business models.

Textile and machine learning: A Bibliometric analysis

Abstract. In the present research, a bibliometric analysis of scientific publications in the area of textile sciences from the area of machine learning is carried out. The search equation identifies as keywords (i) textile and (ii) machine learning from the scopus database, obtaining as initial result 308 publications, being 281 the final publications to be studied from 1991 to 2022. The bibliometric analysis was carried out using bibliometrix and VOS Viewer, showing the growing interest of the scientific community and authors in this area of research.

The Influence of Corporate Social Responsibility Micro-Level Processes on Meso-Level Performance: the Case of Hospitality

The relevance and importance of corporate social responsibility (CSR) have long been recognised in the business sector. Previous research has shown that CSR has a positive impact on a company’s financial performance, value, reputation, brand image, customer loyalty, and a variety of other factors. CSR has been studied from a variety of viewpoints, with the bulk of studies focusing on the meso-level dimensions of CSR. The number of studies on micro-level CSR processes has so far been limited, but has recently increased. For CSR to be effective, it is necessary to understand the correlation of the processes on both levels. The purpose of the research is to investigate CSR micro-level processes and their impact on meso-level performance, with additional attention to the hospitality industry. Research methods: analysis of scientific publications, analysis of previously conducted research and results, and other scholarly literature. The results of this study indicate that the micro-level processes of the stakeholder groups involved, mostly customers and employees, have a direct impact on internal and external CSR initiatives and their meso-level outcomes, which might be both positive and negative. The results also indicate a possible research gap, as the number of studies on micro-level CSR processes in hospitality has so far been limited, and the findings cannot be considered exhaustive or conclusive.

Pedagogical conditions for the formation of personal qualities of a healthy lifestyle of pupils and students

The article deals with the issue of the development of qualities that have a positive effect on the formation of youths’ healthy lifestyles who study in institutions of general secondary and higher education.
 The analysis of scientific publications on this problem is presented, and the interpretation of the definitions of a «healthy lifestyle» is specified. It is determined that a healthy lifestyle is a lifestyle based on the principles of morality, reasonable using one’s life potential, as well as practical actions aimed at preventing diseases, strengthening all body systems, and improving general well-being.
 According to the analysis of scientific works, the pedagogical conditions for the formation of pupils and students’ healthy lifestyles are identified.
 The author offers recommendations for the formation of healthy lifestyle skills, which can be developed by following the pedagogical conditions.

Scientific and methodological recommendations for improving the competitiveness of a machine-building enterprise on the basis of applying risk management tools

Introduction. The study found that in modern conditions, the development of scientific and methodological recommendations for improving the competitiveness of a machine-building enterprise based on the use of risk management tools is an urgent problem, the solution of which will increase the level of competitiveness of machine-building enterprises. The purpose of the paper is to develop scientific and methodological recommendations for improving the competitiveness of the machine-building enterprise on the basis of the use of risk management tools. Results. Modern industrial enterprises operate in an uncertain market environment and are forced to maintain their level of competitiveness in an uncertain market environment, the current decline in industrial production and martial law. Proposed scientific and methodological recommendations on how to improve the competitiveness of the machine-building enterprise on the basis of the development of tools for risk management. It is recommended to use risk management tools in combination with compensatory measures at industrial enterprises of the machine-building industry, namely: refusal of certain management decisions, risk limitation; risk diversification; risk forecasting; creation of reserves; risk insurance; risk management outsourcing. The main risks of the machine-building enterprise are singled out and the main measures concerning their prevention and compensation are offered. Conclusions. The analysis of scientific publications on risk management at industrial enterprises and scientific and methodological recommendations for improving the competitiveness of a machine-building enterprise based on the use of risk management tools was carried out. Scientific and methodological recommendations for improving the competitiveness of a machine-building enterprise based on the use of risk management tools are proposed. The use of risk management tools to improve the competitiveness of a machine-building enterprise is one of the modern methods that accompany the process of effective use of key competencies to increase the level of competitiveness of machine-building enterprises.

SPEECH REALIZATION OF THE CONCEPT A WORK OF GENIUS IN THE SCIENTIFIC WORLD VIEW

The article is dedicated to the investigation of the verbalization of the concept A WORK OF GENIUS in the world view of the English-speaking society. The proposed study was performed within the framework of linguogenionics, which examines the interpretation of the phenomenon of genius in language in general and in English in particular. The study is based on specialized dictionaries and encyclopedias, English scientific texts, as well as the British National Corpus. Special linguistic methods used in the study include definitional, componential analysis, which together with the use of contextual-interpretative method allowed conducting a conceptual analysis aimed at identifying the structure of the concept A WORK OF GENIUS in the scientific world view. The analysis of scientific publications allowed singling out the peripheral features of the studied concept in the English scientific picture of the world, namely: relevance, importance, time trial, mystery, usefulness, polysensity, universality. The English conceptual field GENIUS consists of three segments connected by a cyclic relationship. Each of these segments is denoted by a corresponding nuclear concept: GENIUS as a phenomenon, GENIUS as a person, and A WORK OF GENIUS. The ontological cycle consists of the following three parts: 1) a person endowed with 2) the gift of genius creates 3) a masterpiece that is recognized as a work of genius (in art or science), and this gives its creator the status of a genius. The relatively small amount of peripheral features of all nuclear concepts in the scientific picture of the world is accounted for by the fact that in scientific discourse the most frequent conceptual features are nuclear components. We see the prospect of the research in the possibility of further studies of geniuses in the paradigm of linguopersonology, contrastive linguistics and psycholinguistics.

Changing the Banking Model of Service for Corporate Clients

The author examines the peculiarities of the work of banks, the regulatory and competitive pressure on which has increased significantly in the last 10 years, which negatively affects the profitability of their activities. The purpose of the study is to find the optimal model for the interaction of universal banks with corporate clients, which provide most of their income and profits. The theoretical and methodological basis of the study was the scientific work of foreign scientists and experts on improving the efficiency of banks’ work with corporate clients. Methods of qualitative and quantitative analysis of scientific publications, analytical materials of well-known consulting organizations, and statistical data were used. As a result of the study, the author concludes that in a significantly more complicated and unstable macroeconomic environment, it is expedient and beneficial for banks and companies to reconsider the nature of cooperation and proposes a new model for servicing corporate clients by banks, in which each party will deepen its specialization.

Медицинская эвакуация железнодорожным транспортом пострадавших в чрезвычайных ситуациях: история и перспективы

The aims of the article are to define the world tendencies of medical evacuation by railway transport in the 21st century on the basis of analysis of scientific publications, Internet articles and mass media reports, including those carried out during SARS-COV-2 pandemic; to specify the problems and prospects of development of medical evacuation by railway in Russia taking into account global trends and local specifics. Materials and research methods. A content analysis of 15 scientific articles, 20 Internet articles, and 31 press communications devoted to individual issues of medical evacuation by railway was performed using the method of nonrepeat sampling. Selection criteria were: message time — later than January 1, 2001; article should have contained the description of a case/evidence of medical evacuation by railway or the discussion of the possibilities of application of the railway transport for medical evacuation in the 21st century. Results of the study and their analysis. The world has been conducting medical evacuation by railway for over 150 years. Traditionally, the need for medical evacuation by railway has arisen in case of armed conflicts or large-scale natural disasters, which result in great medical and sanitary losses. In the second half of the 20th century the priority importance of medical evacuation by railway was lost due to the development of automobile roads and aerodrome network and the accompanying development of automobile and air medical transport. The occurrence of emergencies in hard-to-reach areas or the inability of public health systems to organize medical care with a sharp increase in the number of victims in emergencies, including those of infectious nature, determine the need to develop additional mechanisms of medical evacuation. The use of medical evacuation by railway can become this compensatory mechanism. In this connection there has been a shift in the world’s focus in the field of medical evacuation by railway from the use of sanitary trains and flying cars to the formation of mobile medical detachments on the basis of re-equipped passenger trains. The use of re-equipped high-speed electric trains for this purpose has its advantages — it makes possible to avoid organizational difficulties and complications in patients, which are typical for sanitary aviation evacuation, as well as to provide mass medical evacuation of victims without overloading highways with sanitary vehicles. An alternative trend in the development of the medical evacuation by railway is the creation of modern civil sanitary trains and medical carriages. It has been noted that so far Russia does not have technical facilities capable to ensure the up-to-date level of the medical evacuation by railway. The future will show in what way the organization of medical evacuation by railway will develop in our country.

PRIMARY OPEN ANGLE GLAUCOMA: MECHANISMS OF PATHOGENESIS AND GENETIC PREDISPOSITION. Review

Relevance. Primary open-angle glaucoma (POAG) is a progressive optic neuropathy with loss of retinal ganglion cells (RGCs) and narrowing of the visual fields in the eyes with a gonioscopic open angle. The main mechanisms of this are increased intraocular pressure (IOP), circulatory disorders, trabecular meshwork (TM), ischemic metabolic disorders and chronic inflammation. However, questions about the role of POAG genetic predisposition remain open.
 Objective: analysis of current data on the mechanisms of pathogenesis of progressive neuropathy in POAG and the role of genetic predisposition.
 Methods. The analysis of scientific publications in open international electronic scientometric databases: Scopus, PubMed, Web of Science, Google Scholar, SID, MagIran, IranMedex, IranDoc, ScienceDirect, Embase by keywords (a total of 67 sources). Search depth – 10 years (2012-2022).
 Results. There are more than 60 million glaucoma patients in the world, 20% of whom have an incurable stage. By 2040, the number of patients is projected to increase to 112 million, with POAG accounting for 75% of cases. Among the main mechanisms of glaucoma, an important role belongs to chronic inflammation and immune damage, which occur in response to ischemic injury. Prolonged inflammatory process leads to hypersecretion of inflammatory mediators and infiltration of inflammatory cells into ischemic tissue, which aggravates the effects of increased IOP and ischemia. It is known that mutations in the gene of Toll-like receptor 4 (TLR4) are associated with both infectious and non-infectious diseases, including POAG: activation of TLR4 initiates TM fibrosis, causes increased IOP, activates RGCs apoptosis in the model of acute glaucoma. TLR4 ligands, such as heat shock proteins and lipopolysaccharides are candidate antigens for glaucoma. TLR4 overexpression at retinal microglia and astrocytes induce an innate immune response through NF-κB activation, which enhances the expression of proinflammatory cytokines.
 Conclusions. A promising direction is to study the contribution of TLR4 mutations to the POAG mechanisms, which will identify the mechanisms of immune disorders and establish the genetic risk of individual mutations in different ethnic groups.

ДИДАКТИЧЕСКИЙ ПОТЕНЦИАЛ СМЕШАННОГО ОБУЧЕНИЯ МАТЕМАТИКЕ ОБУЧАЮЩИХСЯ 7–9-х КЛАССОВ ДЛЯ ФОРМИРОВАНИЯ РЕГУЛЯТИВНЫХ УНИВЕРСАЛЬНЫХ УЧЕБНЫХ ДЕЙСТВИЙ

Statement of the problem. The experience of teaching mathematics during the pandemic showed that students had difficulty organizing their own learning activities in real and virtual space, in synchronous and asynchronous learning formats. Difficulties arose in setting goals and planning activities, rational distribution of time and predicting results, as well as realizing the need to monitor, adjust and evaluate results for further mastering of the educational material. Thus, teachers faced the question of finding a solution to the identified problem in the development of regulative universal educational actions (RUEA) in high school students, in particular, during mathematics lessons in Grades 7–9. One of the tools can be blended learning, which is one of the key trends in modern education that forms a new pedagogical worldview. However, scientific papers that describe the theoretical and practical provisions for the RUEA development in high school students of Grades 7–9 in the context of using blended learning in mathematics, containing different points of view, are not enough to make a general decision. All this proves the existence of a problem: the combination of what methods, means, forms and methods in a mixed environment will ensure the RUEA development in high school students of Grades 7–9? The purpose of the article is to consider the didactic potential of blended learning in mathematics for the RUEA development in students of Grades 7–9. The methodology of the study is based on the theoretical principles of the development of information technologies and informatization of education; the main ideas of blended learning; system-activity approach; studies in the field of RUEA development; analysis of scientific publications and innovative experience on the designated problem. Research results. The didactic potential of blended learning for the RUEA development in students of Grades 7-9 is presented in the form of a map as a set of methods, tools, forms, techniques, formats of learning, depending on the model of blended learning. On the example of a topic in Algebra (Grade 9), the possibilities of “flipped learning” for the RUEA development in high school students are described. Conclusion. The methodology of the study made it possible to present the didactic potential of blended learning in mathematics for the RUEA development in students of Grades 7–9 in the form of a map focused on the main models of blended learning. The developed map can be adapted taking into account the specifics of the subject content of other disciplines and used to design the process of the RUEA development in students in the process of blended learning.

ПОВЫШЕНИЕ КАЧЕСТВА ПОДГОТОВКИ СПЕЦИАЛИСТОВ СРЕДНЕГО ПРОФЕССИОНАЛЬНОГО ОБРАЗОВАНИЯ В УСЛОВИЯХ РЕАЛИЗАЦИИ ЕСТЕСТВЕННО-НАУЧНОГО И ОБЩЕПРОФЕССИОНАЛЬНОГО ЦИКЛОВ ДИСЦИПЛИН

Statement of the problem. The relevance of the study is due to the need to find effective approaches to assessing the quality of training of specialists in secondary vocational education (SVE), dictated by the growing demands of the labor market and technological progress in the economy. The purpose of the article is to develop proposals for determining the criteria and parameters for the diagnostic assessment of the quality of training of specialists in secondary vocational education in the framework of the implementation of the natural science and general professional cycles of disciplines using pedagogical measuring materials of the Federal Internet Exam. The research methodology is based on legal acts in the field of secondary vocational education, competence-based approach, analysis of scientific publications and educational experience in the field of the formulated problem, practical research methods (questionnaires, surveys, expert assessments). The study is based on the methodology of V.P. Bespalko on the levels of knowledge assimilation and the gradual ranking of students along educational trajectories through testing in the form of testing on certain pedagogical measuring materials (PMM), which made it possible to clarify the content and structure of training students in the SVE system and the methodology for assessing the main educational results within the framework of the level model developed by the authors. Research results. On the basis of the proposals put forward, proposals were developed for conducting a diagnostic assessment of the quality of training of specialists in secondary vocational education at the Aerospace College, the content of the work programs of the natural science and general professional cycles of disciplines and assessment funds were revised. Organizational and pedagogical conditions for the implementation of the level model were developed and tested. An experimental confirmation of the effectiveness of the model of level assessment of the quality of training of SVE specialists in the educational process of the Aerospace College was carried out using pedagogical measuring materials of the Federal Internet Exam. Conclusion. The implementation of the developed organizational and pedagogical conditions for a level model for controlling the formation of general and professional competencies of SVE specialists contributes to the enrichment of the content of the disciplines in natural science and general professional cycle with production and situational tasks and the use of integrative design in the educational process, which contributes to improving the quality of training of SVE specialists. The implementation of the developed proposals in preparation for the FEPO in 2021 made it possible to increase learning outcomes by more than 10%, according to the pedagogical monitoring based on the results of the FEPO for March-July 2021.

Digital Storytelling Practices for Specialists in Information Affairs

One of the directions of the Strategy for the development of librarianship until 2025 is the development of effective communications, which requires the use of modern methods of communication. Storytelling as one of the methods of presenting information has been used for more than a decade in marketing, advertising, copywriting, pedagogy, and journalism. The purpose of the study is to outline the use of digital storytelling as a new form of communication with users and analysis of the implementation of the optional component “Digital storytelling” in the training program for information professionals. Realization of the purpose provides performance of such tasks: the analysis of scientific publications on a research theme; acquaintance with the experience of using digital storytelling in the information specialists’ activities, presentation of implementing a selective educational component in the educational process and the formation of competencies corresponding to the professional activities of information specialists. The research methodology of the study is based on general scientific and special methods. In particular, general scientific principles of systematic and comprehensive cognition and the unity of theory and practice are used. Methods of analysis, synthesis and generalization, content analysis, observation and forecasting are used. The scientific novelty of the study is to substantiate the feasibility of using digital storytelling methods in libraries, which became the basis for the introduction of the discipline “Digital storytelling” for students majoring in “Information, Archival and Library Affairs” at the Kyiv National University of Culture and Arts. Conclusions. The importance of libraries’ effective communication and the use of innovative methods of working with users has been emphasized, in particular, the use of storytelling has been suggested. The application of digital storytelling for the realization of the communication function of libraries in the conditions of virtualization of library space has been investigated. The experience of introduction of the discipline “Digital storytelling” in the educational process is presented, the competencies formed by the discipline are outlined, and their correspondence to the professional activity of information specialists is analyzed.

THE ROLE OF INNOVATIVE EDUCATIONAL PLATFORMS IN FRENCH LANGUAGE LEARNING

The scientific article explores the essence and functions of innovative educational platforms in the process of French language learning. The publication is the result of the author's research internship in France at the College of Saint-Joseph and the Lycée Pasteur in Besançon. The purpose of the research is to investigate and characterize the role of innovative educational platforms in the study of the French language. The following research methods were used: analysis of scientific publications related to the research problem, methods of systematization and generalization for the description and analysis of innovative educational platforms in the context of learning a foreign (French) language. It is established that during the intensive development of new technologies French teachers tend to actively use them in foreign language teaching, as the degree of perception and assimilation of knowledge by students depends on the correct choice of teaching methods, presentation and explanation of the lesson topic. In today's conditions, domestic teachers also actively use innovative educational platforms in the process of learning foreign languages. French is no exception. There are several objective reasons for this. Particularly important among them is the need to diversify the learning process, enhance the cognitive activity of students and expand their interests. Increasingly, foreign language teachers are moving from traditional to innovative methods to keep up with the times, help students master the material well and get positive results from foreign language activities. The relevance and timeliness of using educational platforms is obvious, as it is highlighted by the problems and challenges that contemporary teachers face. We are talking, first of all, about distance learning of subjects and disciplines. The use of the latest technologies in a foreign language lesson helps to involve students in creative collaboration and creates an environment for activity learning. This makes the learning process interesting and non-standard for students, whereas for teachers the latest technologies offer an endless choice of pedagogical resources that they can use depending on their educational needs.

A theoretical reflection on thermalism and communication: future perspectives in times of crisis

PurposeThe purpose of this article is through a systematic literature review (SLR) to present a conceptual approach to the importance of communication for thermalism. An in-depth analysis of scientific publications provides a conceptual understanding about the definition of thermalism and the importance of communication in the thermal sector. The intention is also to identify the major challenges for communication in thermalism in times of crisis. The literature on conceptual approaches in the field of thermalism is almost non-existent, and this is an important contribution of the research presented.Design/methodology/approachTo achieve the objectives, an SLR was carried out, through the Preferred Reporting Items Systematic Reviews and Meta-Analysis (PRISMA) Statement method, using the Web of Science and Scopus databases. A total of 139 articles were found, of which only 26 were used for the qualitative analysis. EndNote 20 and Nvivo software were used to identify the articles for the study, their analysis and systematization of the collected information.FindingsThe results, among others, through an in-depth analysis of scientific publications, clarified the definition of thermalism and provided relevant results for better understanding of the importance of the dimensions of communication for thermalism.Research limitations/implicationsThe research addresses the current scarcity of academic work on the importance of communication applied to a thermal destination and the lack of relevant strategic models for the diffusion/promotion of a destination. Finally, a limitation was the fact that only 2 databases were considered and only journal articles were included. As a future line of research the authors propose extending the theme to thermal tourism experiences. In addition, scientific studies focusing on water-based experiences connected with thermalism are almost non-existent and very relevant for the future of the sector, as well as studies in the area of communication with the following research questions: where do tourists consult information when choosing a travel destination? and what are the appropriate communication channels to reach the thermal market?; We close this reflection by concluding that the thermal tradition, through the know-how of the medical class, the properties of thermal waters and the cultural history associated with its early days, stimulated more recently by implementing innovations, will regain its role in preserving health and well-being through thermal water and the exploitation of territories' endogenous resources. These factors are the basis through which communication sciences can create strategies adapted to each country to promote a thermal destination brand.Practical implicationsResearch in tourism destination management has provided solutions, through communication, to problems that are faced daily by countries, and the authors hope this research also contributes to the recovery of thermal tourism destinations in times of crisis. It is also from this perspective that based on the main themes and dimensions of communication identified in the SLR that the authors propose the Corporate, Organisational, Skills, Management and Online (COSMO) model to help promote resilient thermal destinations prepared for future crises. The diversity and originality of this research model will be useful for destination promoters, spa managers and communication professionals.Social implicationsThis study contributes to the literature by providing a theoretical framework of excellence in thermalism. One possible way to solve the ambiguity of terms related to thermalism is to consider another more comprehensive term as a combination of different approaches. The aim is not to create an academic division, but rather to contribute to better conceptual understanding, from a theoretical and paradigmatic perspective, of what thermalism is. Here, a new targeted and more comprehensive concept emerges, which from the academic perspective of communication sciences will lead to prevention for a new way of feeling good with life, contributing to promoting thermal destinations in the world with a greater understanding.Originality/valueFor better understanding of the concepts, this study proposes a new definition of thermalism. As research related to thermal destinations, through communication management contributes to attract tourists, promote experiences, provide the human capital of the sector with skills and create authentic and resilient place brands. It is from this perspective that the model was proposed, based on the dimensions of communication related to the main themes obtained through the SLR. This model supports a plurality of communication strategies, with different characteristics and objectives but which meet a collective purpose: to disseminate information about thermalism, in order to build collective knowledge to promote thermal destinations. The analysis highlights the need for further research into thermalism, with special focus on communication.

Thematic analysis of scientific publications dedicated to the development of a greeting card in the context of its historical and socio-cultural

The purpose. To carry out a thematic review of scientific works published in recent years and devoted to the emergence and historical development of the postcard greeting card of the late nineteenth — early twentieth century in the context of its historical and socio-cultural development.The research methodology. The article uses well-known art methods: historical-cultural, historical-attribute, which cover the process of formation of a greeting card from the standpoint of socio-cultural and historical heritage, and not only from the standpoint of information, contribute to the evolution and figurative transformation of the greeting card. chronological order. Along with this, general scientific methods are used: comparative, analysis, synthesis, monitoring, systematization, statistical, historical and chronological, which allows scientists to analyze the communicative, philological component, to reveal the collection and classification of postcards. Based on this, we gain additional knowledge about the object of study.The results. A thematic review of scientific works published in recent years and devoted to the emergence and historical development of the postal greeting card of the end of the 19th — beginning of the 20th century in the context of its historical and socio-cultural development was conducted. The problems, content and main ideas of scientific publications are considered, in which scientists conduct an analysis of the communicative and philological component, reveal the issue of collecting and classifying postcards, highlight the process of creating a postal greeting card from the standpoint of socio-cultural and historical heritage, and not only from the standpoint of a means of transmission information.An overview of the directions of scientific research on postcards of the end of the 19th and the beginning of the 20th centuries was carried out. The authors of scientific works, for the most part, consider the history of the origin and formation of the greeting card (historical component), consider the postcard as one of the currents of fine art, in the context of studying the socio-cultural development of the corresponding historical period of time, propose methods of classification and attribution of postcards, considering the postcard from the point of view collecting, offering their approaches to exhibiting collectible collections of postcards by thematic areas. The article also includes scientific publications by authors who researched not only the front side of the postcard, which contains an artistic (graphic) image, but also the reverse side, which contains the text, postmarks, country of origin, dates of dispatch (production), etc. Attention is focused on the work, where the author for the first time carried out an analysis of the main directions of using the texts of open letters and developed methodical recommendations for their study.As a result of research, it was established that the majority of modern scientific works, articles and other publications on a certain topic belong to Russian scientists. The Ukrainian greeting card as an object of study of the phenomenon of graphic art remains out of the attention of domestic researchers, especially in the context of design. This requires further art studies of the peculiarities of the design of the domestic postal greeting card of the end of the 19th and the beginning of the 20th centuries from the standpoint of figurative, stylistic and cultural potential.Scientific novelty. Is to consider the issues, content and main ideas of scientific publications, in which scientists analyze the communicative, philological component, reveal the collection and classification of postcards, highlight the process of creating a greeting card from the standpoint of socio-cultural and historical heritage, not just means of transmitting information.Practical significance. Dissertation research can serve as a basis for practical work with postcard funds in departments of libraries, archives and museums; for the development of methodological recommendations aimed at improving the modern practice of publishing art postcards; while reading courses on the history of Ukrainian art of the end of the 11th and beginning of the 20th centuries, as well as preparing a general monographic study on the Ukrainian art postcard.