This study aimed to verify behavioral intentions of potential travelers targeting YouTube travel content and investigated to verify the relationship between YouTube contents characteristics, flow experience, emotional well-being, continuous use intentions, and actual destination visit intention. For empirical analysis, by distributing 360 samples of Google Survey Doc for a month from October 13, 2022, 287 samples were used for the final analysis excluding 73 samples of unfaithful or ambiguous responses. The analysis results of the hypothesis test in this study are as follows. Among the characteristics of YouTube contents, ease of use did not significantly affect flow experience, so Hb were rejected. but, usefulness, enjoyment and vividness were found to have a significant effect on flow experience as adopted of H1a, c and d. And hypotheses H2, H3, H4, and H5 were adopted. Through the analysis results, practical implications were provided by presenting basic data useful for establishing management strategies for travel and tourism companies.