Frankliniella occidentalis, commonly known as the western flower thrips (WFT), is one of the world’s most significant cosmopolitan pests. This pest infests many ornamental species, including Alstroemeria, leading to substantial economic losses. F. occidentalis damages flowers, transmits viruses, and causes the rejection of shipments for exports. Farmers have observed variations in the occurrence of F. occidentalis among different Alstroemeria cultivars. It is hypothesized that differences in flower color and odor among cultivars may influence the host-choice behavior of this insect, potentially explaining the observed variations in incidence and damage in the field. To test this hypothesis, we analyzed one year’s worth of sampling data for the occurrence of the WFT complex in a commercial Alstroemeria greenhouse crop. This analysis identified cultivars with high and low thrips incidences. The ‘Himalaya’ and ‘Whistler’ cultivars exhibited the highest incidence, while the ‘Shakira’ and ‘Nora’ cultivars showed the lowest incidence values. To investigate the potential role of host odors in these field incidence differences, we conducted behavioral tests (choice, non-choice, and repellency) using glass boxes where visual stimuli were blocked. These tests confirmed a differential attraction response of thrips to the flowers of Alstroemeria cultivars, although all cultivars were viable options for WFT choice. Preferences under laboratory conditions differed from the incidence observed in the greenhouse, ruling out a repellency effect of some cultivars on insects. This study provides evidence that differential emissions from Alstroemeria flowers can influence host selection by WFT, a phenomenon that warrants further in-depth exploration in future studies.