This research investigates a novel tube heater designed for the seamless integration of an innovative solar thermal system into the powder-based coating process to heat steel tube at a temperature of 240 °C. It incorporates a comprehensive numerical model developed and assessed using ANSYS FLUENT, concentrating on seven critical parameters that significantly influence the tube heater’s performance and size. These parameters include tube heater length, jets’ length, funnel height, Z/Djet, Y/Djet and X/Djet ratios, as well as jet diameter. The findings underline the critical role of tube heater length in enhancing heat transfer and maximising thermal efficiency, while reducing jet length and funnel height demonstrated negligible effects on thermal performance, promoting material economy. A lower Z/Djet ratio enhanced heat transfer uniformity, improving thermal performance, while optimal X/Djet and Y/Djet ratios were identified as 4 maintaining a balance between heat transfer rate and energy consumption. A smaller jet diameter proved beneficial since the potential core was not achieved, increasing heat transfer to the steel tubes. The experimental model, conducted to validate the novel tube heater’s performance, remarkably aligns with the numerical model, showing an R-squared value of 0.992. These results affirm the numerical setup’s accuracy and reliability in capturing the tube heater’s thermal behaviour. It is concluded that the novel tube heater stands as a highly efficient solution for the seamless integration of solar thermal systems into the powder-based coating process of steel tubes, promising significant emissions reduction.