Lithium-ion cells have higher energy density at a specific power, making them a primary choice for battery packs in energy storage of modern technology, powering from smartphones to Electric vehicle (EV) and grid-scale energy storage systems. However, their performance, safety and lifespan are temperature sensitive and developing a fail-safe mechanism is considered as a pressing priority. In the present study, a 2D electro-thermal model is developed in MATLAB to characterize the thermal behaviour of cylindrical cells (individual and inline) during discharge. The thermal model solves the transient heat conduction equation with internal heat generation. The model is validated with the available experimental data for a single cell at a constant discharge rate and found to be in good agreement within 0.5°C. The analysis is extended to a battery module with 6 cell-inline configuration and validated. This validated model is used to study the impact of multiple cells (1-10) in inline configuration. For Indian drive cycle analysis, the current profile is estimated based on the drive cycle and its impacts on cell temperature rise in battery module is studied when subjected to variation in monthly average ambient temperature. Battery module maximum temperature rises to 60 °C and Δ T (Tmax - Tmin) across cells is 8.8 °C during summer conditions under natural convection due to multiple drive cycle loading. The battery module temperature can be kept under safe operating limits (Tmax≤ 45 °C, Δ T ≤ 4 °C) with forced convection of 2 m/s and 25 °C. The study aims to provide insights into the thermal behaviour of Lithium-ion cells that can be used to design safe and cost-effective air-cooled thermal management system for battery module.