Education is necessary for the development of all activities, and therefore for the development of agriculture. For the successful development of agricultural sector, in the contemporary conditions, an adequate agricultural policy is needed, which will encourage, through the series of measures and instruments, insurance, financing, introduction of innovations in agriculture, as well as many other elements important for sustainable development of agriculture. Since these are very dynamic factors, permanent education on such complex issues is necessary, in order to be sufficiently informed and knowledgeable farmers and consumers of agricultural products about all advantages and disadvantages of their business or consumer decisions. Bearing that in mind, within this research, the most important aspects of insurance, financing and introduction of innovations in agricultural sector are analysed, while the analysis of the aforementioned topics focuses on the necessity of education on these important issues. Anyway, education significantly determines the quantity and structure of agricultural production, and therefore the supply of agricultural products. Additionally, it significantly affects the shaping of demand for agri-food and other agricultural products. Accordingly, the aim of this research is to point out the relevance of insurance, quality financing and innovation in agriculture, with special emphasis on the role and importance of education for their application in the practice. The methods of description, comparison, analysis, synthesis, induction, deduction, generalization and historical method, are used in the paper. The most complex issues in the field of insurance, financing and innovative approaches in agriculture, which require adequate education, are presented schematically and illustrated with the table. The research results show that comprehensive education is really necessary when it comes to agriculture, which, like other activities, in the technical-technological and broader sense, is constantly improving and facing new challenges and requirements for sustainable development, i.e. balancing economic, ecological and social goals. Namely, it is observed in the paper that constant education must be an integral part of the modern approach to agricultural development, where the education about importance and possibilities of insurance, financing and introducing innovations, can provide the necessary knowledge and information to farmers and buyers of agricultural products. In the paper, it is concluded that the education, in various forms, can significantly motivate farmers to improve their business on a sustainable basis, and motivate consumers of agricultural products to opt for agricultural products that are at the same time acceptable in the economic-financial, ecological and the wider social context. It is extremely important in modern conditions, which are very complex and burdened with a number of global problems, such as climate changes, complicated international economic relations, health and other accompanying problems.