Age Of New Media Research Articles

Research on Brand Communication Strategies in the New Media Environment

With the rapid development of new media technologies, especially the rise of short video platforms, brand communication strategies have undergone significant transformations. This study focuses on how short videos and the influencer ecosystem redefine the interaction between brands and consumers in the new media environment, and fundamentally affect the methods of brand communication. Through an in-depth analysis of short video platforms and the influencer ecosystem, this paper proposes various innovative brand communication strategies adapted to the new media environment. It is found that utilizing the influencer ecosystem can not only enhance the brand's market sensitivity and consumer engagement but also greatly improve the efficiency and effectiveness of brand communication through data-driven content optimization. The results of this study provide theoretical and practical guidance for brands to formulate more effective market strategies in the age of new media.

The Development Trend of Ubiquitous Learning in Age of New Media

The development of new media, which has changed people’s lives significantly in China, has promoted ubiquitous learning. The research attempts to explore the possibilities of developing ubiquitous learning steadily in the new media age and find out the developmental potentials and further hindrances, to realize the integration of ubiquitous learning and new media properly. Meanwhile, this study seeks to find an effective way to integrate fragmented learning resources in the new media environment and personalize people’s services. Based on the Modern Pragmatic Theory and Comprehensive Ability Practice and Integration Theory, the realistic interview, big data information collection, and analytical and comparative methods have been used to investigate 100 people and 30 domain experts to figure out the existing advantages, disadvantages, and the further developmental potentials and hindrances.

Mediatization of youth health in the age of new media: the main trends in sociological discourse

Mediatization of youth health in the age of new media: the main trends in sociological discourse

From Spectator to Participant: How New Media Ignites the Innovative Potential of Public Design Participation

In the age of new media, the boundaries between content creators and consumers have blurred, allowing for an unprecedented level of public participation in design. This paper delves into the transformative power of new media platforms and tools that have reshaped the landscape of design, moving from a traditionally passive audience to an active and engaged public body. Through an exploration of case studies and emerging trends, we highlight the innovative potential unlocked when the public is actively involved in design processes. While the benefits are manifold, challenges related to quality control and the balance between professional and public input are also discussed. Embracing these changes, understanding the dynamic nature of design in the new media era, and harnessing the collective power of the public will pave the way for more inclusive, innovative, and forward-thinking design solutions.

The Interpretation of Aesthetic Capitalism in the Age of New Media

Aesthetic capitalism,which stems from the Frankfurt Schools theory of the cultural industry,is profoundly revealing.Through social media, fashion trends, weight loss and slimming have become popular topics across age and culture, especially among women. People are setting more minute and demanding aesthetic standards for clothing, lifestyle products, and even their own bodies. As the public receives new aesthetic culture, new aesthetic demands are created, which in turn allows the industry to create a new wave of aesthetic consumption. This article aims to analyze how aesthetic capitalism run through consumers daily life in general, and the trend it shows when integrated with social media or new media. In order to examine changes throughout Aesthetic capitalism of the consumer market, this paper entails multiple essays on aesthic capitalism and cultural indeustry, written by professors from China and other countries, which provides the article a bigger picture. The analysis indicate a general characteristics of aesthetic capitalism under the development of new media such as globalization, industrialized production and sensory pleasure. The paper also discuss phenomenon arising from such characteristics. However, the findings need a further quantified data to examine.

An Examination of the British Council’s Social Media Strategy in China: Insights and Implications

The rapid advancement of internet technology has ushered in the age of new media, significantly altering the means of language and cultural transmission. In this era, social media platforms demonstrate superior effectiveness, interactivity, timeliness, and convenience, outpacing traditional media outlets, and hence have amassed vast user populations. As a central player in the international promotion of English language and culture, the British Council keeps pace with these developments by employing social media for outreach. This paper scrutinizes the British Council's communication data on major Chinese social media platforms, analyzes its current practices and potential deficiencies based on the Lasswell's 5W communication model, and proposes potential strategies for improvement.

National Reconciliation in the Age of New Social Media

At first glance, there seems to be a shared mission between social media’s promise of increased dissemination of information and truth commissions’ commitment to truth, granting victims a voice, and safeguarding people’s right to information—which would suggest that the rise of the former could only empower the latter. This study suggests otherwise. I argue that social media can impede truth commissions’ liberal vision that celebrates “speaking” as synonymous with “healing” and hails publicizing victims’ testimonies as key to facilitating national reconciliation. Through a study of the Tunisian Truth and Dignity Commission’s Facebook-mediated public hearings, I analyze these platforms’ algorithmic mode of content circulation and argue that one of its less analyzed features is its “war on silence.” While “voice” has been celebrated and silence decried in human rights discourse, I analyze silence as a “gap in knowledge” and argue for its role in forging empathetic publics and mediating reconciliation.

걸그룹 뉴진스(NewJeans)에 나타난 뉴미디어 시대 아이돌 홍보 전략 연구

The purpose of this article is to suggest new trends in the idol market and the direction of next-generation K-pop promotion strategies by studying ‘NewJeans’, which has presented a new paradigm for idol promotion strategies in the age of new media. As a research method, based on the theoretical background of existing idol promotion strategies, we will draw out the differences from other groups in the promotion strategy of ‘NewJeans’ through a comparative analysis using statistical data, music charts, and press releases. First, the management philosophy of Min Hee-jin, the CEO of ‘NewJeans’, based on Hegel's dialectic, has set a new trend in the idol market. Second, the active utilization of IP led to effective publicity. Third, through the utilization of the newtro concept, the product was consumed by a wider age group than the main consumption age group of the existing idol industry. This study has practical implications in that it provides a direction for successful promotion cases utilizing new media, and research on new genres that are leading trends in the current generation should be continued based on this study.

Pemanfaatan Teknologi Informasi dan Komunikasi dalam Administrasi Pengarsipan di Surabaya

Policies based on information and communication technology are unavoidable in the age of new media. One of the first governments to apply electronic and internet-based regulations was the Surabaya City Government. This article discusses the e-Archives initiative, a policy implemented by the Surabaya Library and Archives Service in 2017 and one of its policies. In an effort to administer archives policies within the Surabaya City Government, the implementation of the e-Archives policy is being described in this study. Technology determination and public policy analysis serve as the guiding theories. Additionally, a number of ideas, including Maqashid Syariah and sustainable development objectives, form the basis for discussion. The methodology utilized in this study is qualitative with a literature study approach, in which the literary sources serve as the main source of information. According to the study's findings, e-Archive policies adhere to the principles of information and communication technology use. E-Archives are a flexible way to carry out government directives.This initiative is in line with Maqasid Syariah Al-Ammah's tenets and the objectives of sustainable development, particularly given its ambition to build environmentally responsible cities and communities that can adapt to the difficulties of the modern world. This page is intended to contribute to the body of knowledge on technology-based public policy and how it aligns with Islamic ideals.

Umwelt in an umwelt: Co-developing within immersive virtual environments and the paradoxical nature of reality and hyperreality

This paper examines how to model immersive virtual environments using Kalevi Kull’s ecosemiotic model of four degrees of nature. Using this theoretical model allows for an investigation into the paradoxical nature of reality and hyperreality, which is a novel approach to understanding how a user co-develops with both their physical and immersive virtual environments. Analysis for the four degrees of nature within the virtual space reveals that an immersive virtual environment emerges from an imaginative void, contains milieu that users can recognize and interact with, offers the action-potentiality (affordances) for altering and changing materials within the virtual space, and the reproductive nature which converges the boundaries of reality and hyperreality during the meaning-making process for users. Additionally, this paper elaborates how technological household goods in the past century have integrated texts into the cultural construct of a home. The paper identifies how immersive virtual environments alter an inhabitant’s perception and interactions within the home and explains how to model immersion, which is important for future research of user behaviour in the digital age of new media.

Research on Sports Brands Integrated Communication Marketing Strategy in the Age of New Media: A Case Study of Lululemon

This paper focuses on the application of intergrated marketing communication in sports brands. And take Luluemon as an example to investigate the marketing stragtegy. With the development of the consumers' consumption behavior, sports brands need to change their marketing concepts and innovate their marketing thinking. By prioritizing consumers, integrating various communication channels as well as setting new guidelines for different marketing, Lululemon has already achieved success in marketing by implementing integrated marketing communication. Also, the application of Internet media technology and thinking is essential to establish brand image, transmit brand connotation, and enhance the influence of the brand. This paper provides an important reference for sports brands to implement integrated marketing communication in the new media era.

Review of Digital Hinduism: Dharma and Discourse in the Age of New Media, Edited by Murali Balaji (Lexington Books, 2018)

Review of Digital Hinduism: Dharma and Discourse in the Age of New Media, Edited by Murali Balaji (Lexington Books, 2018)

Likeness in the age of new media: on the endless mutability of images

Click to increase image sizeClick to decrease image size DISCLOSURE STATEMENTNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsAce LehnerDr. Ace Lehner is an interdisciplinary scholar and artist specializing in critical engagement with identity and representation, modern and contemporary art history and visual culture, new media, photography history and theory, trans and queer history and theory, critical race studies, and performance. Lehner's artistic practice primarily utilizes new media and social practice to mine the complex relation between representations and the constitution of identities. Lehner's current book project is entitled Trans Representations: Decolonizing Visual Theory in New Media (working title). Lehner's writing on art and visual culture has appeared in Art Journal, Journal of Cultural Analysis and Social Change, Cultural Politics, REFRACT, and The Journal on Images and Culture. Lehner's scholarship has also appeared in numerous anthologies, including a forthcoming chapter co-authored with Amelia Jones in Jones's Companion to Contemporary Art in a Global Framework (Wiley Blackwell, 2023).Lehner recently guest edited the first-ever issue of Art Journal dedicated to trans visual culture. And is currently, guest editing (with Chelsea Thompto) Trans New Media Art as Embodied Practice, a special issue of Media-N: Journal of the New Media Caucus.Lehner's artwork has appeared at the International Center of Photography, New York, NY; Geary Contemporary, Millerton, NY; el Museo del Barrio, New York, NY; Gallery La Central, Montreal, Canada; SOMArts, San Francisco, CA; and The Wassaic Project in Wassaic NY. In June 2023, Lehner will have a solo exhibition at Practice Gallery in Philadelphia, PA. Lehner holds a Ph.D. in Visual Studies from the University of California, Santa Cruz, and an MFA in Fine Art / MA in Visual Studies from California College of the Arts.

Art as therapy in virtual reality: A scoping review

This scoping review focuses on therapeutic interventions, which involve the creation of artworks in virtual reality. The purpose of this research is to survey possible directions that traditional practices of art therapy and therapeutic artmaking could take in the age of new media, with emphasis on fully immersive virtual reality. After the collection of papers from online databases, data from the included papers were extracted and analyzed using thematic analysis. The results reveal that virtual reality introduces novel opportunities for artistic expression, self-improvement, and motivation for psychotherapy and neurorehabilitation. Evidence that artmaking in virtual reality could be highly beneficial in therapeutic settings can be found in many aspects of virtual reality, such as its virtuality, ludicity, telepresence capacity, controlled environments, utility of user data, and popularity with digital natives. However, deficiencies in digital literacy, technical limitations of the current virtual reality devices, the lack of tactility in virtual environments, difficulties in the maintenance of the technology, interdisciplinary concerns, as well as aspects of inclusivity should be taken into consideration by therapy practitioners, researchers, and software developers alike. Finally, the reported results reveal implications for future practice.

The White Minority: Natives and Nativism in Contemporary France

AbstractIn 2009, a nativist association named AGRIF sued antiracist activist Houria Bouteldja for “anti-white racism.” Though unsuccessful in court, the legal proceedings against Bouteldja are illustrative of a decades-long phenomenon that has accelerated in the age of new media: the recuperation of antiracist discourses by nativist activists who claim that white people constitute a minority in France. This article tracks the emergence of French nativist discourses from the nineteenth century to the present, with particular attention to identification with the figure of the colonized in the colonial archive and in the nativist discourses that have accompanied decolonization in France. Anchored in the history of France's prized settler colony, Algeria, the colonial genealogy of French nativism offers lessons for the study of nativism in other (post)colonial contexts.

Semiotic Multimodality Communication in The Age of New Media

The age of new media is changing the social order of communication. The availability of the widest access for internet users to communicate without time and region limitations is a feature of this digital media era. The second distinctive feature is the communication of digital media by using semiotic multimodality (a combination of verbal and nonverbal signs, for example, emojis, images, videos, sounds, and music). The purpose of this paper is to identify how cultures communicate with the New Media Age's semiotic multimodality. The approach used is semiotics, that is, an approach that views the media as a medium of exchange for signs of multimodality (complex verbal and nonverbal signs used in real-time). This paper concludes that the new media produce three models of communication between social media users, namely verbal and verbal language (sign) communication, verbal and nonverbal communication, and nonverbal-nonverbal communication. This study adds to the importance of internet users in communicating by utilizing the three models to remain critical in responding to various information received and disseminated. Because the use of semiotic multimodality that is compatible with communication models can cause problems in the meaning of the message conveyed.

Incorporation work

In this paper, we analyse how the socialisation of new science and technology (technoscience) is performed through newspapers. Newspapers remain an important source of information about emerging technosciences, such as bio- and nanotechnology, even in the age of new social media. This includes communication about scientific and technological developments but also about sense-making and imaginaries related to expectations about future effects. We analyse articles about bio- and nanotechnology to map who participates in such socialisation work and what kind of sense-making processes that are carried out. In this way, we provide insight into the mechanisms that may facilitate, curb or hinder the incorporation of these emerging technosciences into society. We observed four modes of socialisation work, which co-existed in the articles: (1) Auspicious, (2) anxious, (3) ambiguous, and (4) trivialisation. In the conclusion, we discuss the benefits of applying such a perspective to understand current policy instruments aimed at managing science-society relations and in particular to change their temporal focus to be more concerned with research and innovation that are closer to an application stage where work to incorporate new technoscience into society would be more effective.

Research on the Promotion Path of Soft Marketing for Glasses in the Age of New Media

Research on the Promotion Path of Soft Marketing for Glasses in the Age of New Media

Teaching Reform of Ancient Literature Based on Credible BP Neural Network Technology in New Media Environment

Recent years have seen a progressive integration of the new media environment into people’s lives, studies, and employment, which has had a profound impact on China’s social economy. It is unavoidable to conduct the educational reform of classical literature in the age of new media. Data mining (DM) is a method for analysing and learning from data in databases and data warehouses using artificial intelligence. They work better together to create a solid foundation for decision-making analysis of businesses or pertinent departments in many fields. The BP algorithm can cause the weight to converge to a specific number, but it cannot ensure that that value is the error plane’s overall minimum. In order to correct the flaw that the BP neural network is prone to falling into local minima, the improved credible BP neural network used in this paper adopts the momentum factor. The findings demonstrate that there is little variation between the predicted value and the actual value achieved by applying the BP algorithm in the experimental group with order of magnitude standardised operation, and that this algorithm’s error has been decreased by 7.38%. It demonstrates that by examining students’ test scores in a data warehouse with a neural network algorithm in DM, we may discover potential patterns among the data.

Research on the Traceability, Data Sharing and Interactivity in Marketing Strategies of FARFETCH

In the age of new media marketing, the fashion industry aimed to keep growing its market share while preserving the high quality of its products and preventing brand dilution. E-commerce is inevitably gaining ground. Farfetch was established in 2007 as an online platform for retailing luxury products. It is a tremendous player in the fashion and luxury industries. The business wants to be the industry leader in the world for luxury fashion technology platforms that link customers, companies, and designers. This research concludes that Farfetch has a strong grasp of exploiting the traceability of customers and transactions in the age of new media marketing through study analysis and comparative analysis. As a result of the traces left by people’s actions and movements on social media, Farfetch can predict every customer’s purchase and likes by boosting interaction in marketing. In conclusion, the three key components of Farfetch’s success in digital marketing in this new media era are traceability, data sharing, and interactivity.