Incorporation work

Abstract

In this paper, we analyse how the socialisation of new science and technology (technoscience) is performed through newspapers. Newspapers remain an important source of information about emerging technosciences, such as bio- and nanotechnology, even in the age of new social media. This includes communication about scientific and technological developments but also about sense-making and imaginaries related to expectations about future effects. We analyse articles about bio- and nanotechnology to map who participates in such socialisation work and what kind of sense-making processes that are carried out. In this way, we provide insight into the mechanisms that may facilitate, curb or hinder the incorporation of these emerging technosciences into society. We observed four modes of socialisation work, which co-existed in the articles: (1) Auspicious, (2) anxious, (3) ambiguous, and (4) trivialisation. In the conclusion, we discuss the benefits of applying such a perspective to understand current policy instruments aimed at managing science-society relations and in particular to change their temporal focus to be more concerned with research and innovation that are closer to an application stage where work to incorporate new technoscience into society would be more effective.