Digital Age Research Articles

Marketing Strategies in the Digital Age: Opportunities and Challenges

Purpose:Transformation and Response to Enterprise Marketing Strategies in the Digital AgeWith the rapid development of information technology, the digital era has come in all its aspects, bringing a new landscape to enterprise marketing strategy. The digital age brings many opportunities. First, there is more accurate market positioning, and enterprises use technologies such as big data, Can in-depth analysis of a variety of consumer data, accurate grasp of their needs and preferences, so as to clearly identify the target market, like millet through the analysis of user data, accurate positioning of young, the pursuit of cost-effective consumer groups, to launch products that meet their needs. Secondly, there is a wider distribution channel. The popularization of the Internet and social media has allowed enterprises to quickly spread their marketing information to all parts of the world, and Bytedance's products have utilized the advantages of their own platforms to achieve widespread information distribution. Moreover, more efficient customer interaction, enterprises can communicate with customers in real time through the online platform, timely access to feedback, improve customer satisfaction, such as Huawei through the online community interaction with users to improve products and services. However, the challenges cannot be ignored. Data security and privacy protection have become critical issues, and once a data breach occurs, it can seriously damage the reputation of a company, as some high-profile companies have been questioned over data security. The difficulty of accurate marketing is that the market changes rapidly, consumer demand is diverse and volatile, and it is difficult for enterprises to accurately grasp it at all times. The complexity of multichannel integration also causes problems for enterprises, and the characteristics and user groups of different channels are different, making integration difficult. Domestic and foreign enterprises have many successful experiences to learn from. For example, Apple pays attention to the user experience and has built a unique brand image and marketing model through the convergence of online and offline channels. In response to the challenge, enterprises should strengthen data security management and establish strict protection mechanisms. Continuous improvement of data analysis capabilities to better adapt to market changes; At the same time, we should focus on coordination between channels to achieve complementarity of strengths. In short, enterprises need to take full advantage of opportunities in the digital age, actively cope with challenges, and formulate effective marketing strategies in order to gain a foothold and develop in the fierce market competition.

Digital Economy, Marine Industrial Structure Upgrading, and the High-Quality Development of Marine Economy Based on the Static and Dynamic Spatial Durbin Model

Achieving marine sustainable development goals requires improving the quality of the marine economy. In this study, we constructed a multi-dimensional evaluation index system to quantify the high-quality development of the marine economy (HDME) and digital economy for China’s 11 coastal regions between 2012 and 2020, and systematically explored the mechanisms between the digital economy, marine industrial structure upgrading, and high-quality development of the marine economy. We further empirically analyzed the influence of the digital economy and marine industrial structure upgrading on the HDME by using the static and dynamic spatial Durbin model and threshold model. We found that the digital economy improved the HDME of local and neighboring regions, and the sub-dimensional indicators had a significant heterogeneous effect. The marine industrial structure upgrading only positively affected the quality of the marine economy in neighboring areas. Furthermore, the digital economy and marine industrial structure upgrading also had synergistic effects on improving the marine economy, which mainly depended on digital infrastructure and digital industrialization. There also existed digital infrastructure and digital industrialization thresholds within marine industrial structure upgrading, affecting the HDME. Our results provide new insights for the green and sustainable development of the marine industry and marine economy from a broader technical perspective in the digital age. Governments should recognize the spatial spillover and synergistic effects of the digital economy and marine industrial structure between different regions and implement policies considering their impacts to achieve the marine sustainable development goals.

From traditional to digital contexts: new characteristics of the public’s spatial perception of urban streets in the age of technology

The constant development of internet technology in the digital age has changed the way people interact with space. To explore whether and what changes have occurred in the public’s spatial perception of the street during the shift from the traditional to the digital age, this paper compares the public’s spatial perception characteristics in the two contexts through a classical theory review and empirical coding analysis with the Xiaolouxiang historic district as an empirical case. The frameworks of public spatial perception characteristics are similar in both contexts, with a focus on the three dimensions of objects, buildings and spaces, and activities. However, compared with that in the traditional context, the public’s spatial perception of the street in the digital context of Xiaolouxiang has undergone new changes in three aspects: from focusing on the three-dimensional experience of space to focusing on the two-dimensional visual aesthetics of space, from emphasizing spatial totality to focusing on spatial details, and from focusing on the use of space to emphasizing the cultural characteristics of space. Research emphasizes that, within the context of digitalization, spatial design should place greater emphasis on visual aesthetics, detail processing, and cultural expression to better meet the needs and expectations of the public. This work identifies new features of the public’s perception of urban street space in the context of digitalization and accordingly provides suggestions for the future design of urban street space. The findings of this study not only enrich the foundational research content of spatial perception theory but also offer new perspectives for designers and planners in the practice of urban block renovation.

‘So Much for Literary Democracy’

Abstract This study examines the effect and impact of literary prizes, focusing on the Not the Booker Prize (NTBP) and its reception on social media platforms. The NTBP, organized by The Guardian, served as a counter to the prestigious Man Booker Prize, offering a more democratic alternative in which the audience is allowed a central role in nominating and voting for books. This article examines the impact of the 2012 scandal surrounding the NTBP, in which allegations of vote-rigging and author canvassing led to significant controversy. By analysing the Twitter discourse, the study explores how scandal influences the perception and value of literary awards. The findings highlight the tension between professional and lay criticism, the role of social media in literary evaluation, and the transformation of literary prizes in the digital age. Finally, the article emphasizes that cultural gatekeeping is undergoing significant change, while pointing out contradictions and frictions besetting the democratization of the literary field.

Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase Intention

This study aims to bridge the gap between traditional consumer behavior analysis and modern techniques by integrating big data analysis, eye-tracking technology, and survey methods. The researchers considered that understanding consumer behavior is crucial for creating effective advertisements in the digital age. Initially, a big data analysis was performed to identify significant clusters of consumer sentiment from online reviews generated during a recent seasonal promotional campaign. The key factors were identified and grouped into the “Product”, “Model”, “Promo”, and “Effect” categories. Using these clusters as a foundation, an eye-tracking analysis measured visual attention metrics such as the fixation duration and count to understand how the participants engaged with the different advertisement content. Subsequently, a survey assessed the same participants’ purchase intentions and preferences related to the identified clusters. The results showed that the sentiment clusters related to products, promotions, and effects positively impacted the customer satisfaction. The eye-tracking data revealed that advertisements featuring products and models garnered the most visual attention, while the survey results indicated that promotional content significantly influenced the purchase intentions. This multi-step approach delivers an in-depth understanding of the factors that affect customer satisfaction and decision-making, providing valuable information for optimizing marketing strategies in the Korean skincare market. The findings emphasize the importance of integrating consumer sentiment analysis with visual engagement metrics to develop more effective and compelling marketing campaigns.

Advances and challenges of Artificial Intelligence in the university context: An empirical study

This study aims to predict whether university students will make efficient use of Artificial Intelligence (AI) in the coming years, using a statistical analysis that predicts the outcome of a binary dependent variable (in this case, the efficient use of AI). Several independent variables, such as digital skills management or the use of Chat GPT, are considered.The results obtained allow us to know that inefficient use is linked to the lack of digital skills or age, among other factors, whereas Social Sciences students have the least probability of using Chat GPT efficiently, and the youngest students are the ones who make the worst use of AI.

An analysis of intrinsic motivators about the effect of social media usage on artistic creativity in university in China

With the development of the information age, social media has become an important channel for students to communicate, interact and obtain information online. This research combines analyses of social media use and factors linked to intrinsic motivation to examine the influence of these factors on university students’ creativity through the Internet. The discussion presented here starts from the viewpoint that intrinsic motivation plays an important role in the correlation between social media and students’ creativity. This study randomly surveyed 416 students from Chinese universities majoring in art to investigate the impact of social media on their levels of creativity. The analysis focused on understanding these students’ intrinsic motivation to engage in Internet use. The conclusions show that social media has a considerable impact on their creativity. Under the influence of intrinsic motivation, students’ creativity can be considerably boosted. Furthermore, it also shows that different intrinsic motivations have different effects on creativity levels. Therefore, the study is suggested that the education sector in China still needs to pay more attention to the development of students’ creative approaches to achieve better educational outcomes.

Navigating the Privacy Paradox : Balancing AI Advancement and Data Protection in the Digital Age

The rapid advancement of artificial intelligence (AI) technologies has ushered in an era of unprecedented data utilization, raising critical concerns about individual privacy. This article examines the complex interplay between AI development and data protection, exploring the challenges of balancing the need for large-scale data processing with the imperative to safeguard personal information. We analyze current regulatory frameworks, including GDPR and CCPA, and their efficacy in addressing AI-specific privacy issues. The article also evaluates technical measures such as differential privacy, federated learning, privacy-preserving machine learning algorithms, and organizational best practices for responsible data management. By synthesizing computer science, law, and ethics perspectives, we propose a multidisciplinary approach to fostering AI innovation while robustly protecting individual privacy rights. Our findings underscore the need for adaptive regulations, enhanced technical safeguards, and increased collaboration between stakeholders to navigate the evolving landscape of AI and privacy in the digital age.

The Impact of Corporate Social Responsibility on Corporate Reputation

This research paper explores the profound impact of Corporate Social Responsibility (CSR) on corporate reputation, focusing on the mechanisms through which CSR initiatives enhance or protect a company’s public image. By analyzing key theoretical frameworks such as stakeholder theory, social contract theory, and legitimacy theory, the paper examines how businesses strategically use CSR to manage reputational risks, improve brand trust, and foster positive public perception. Case studies of companies with successful CSR strategies highlight the benefits in financial performance, consumer loyalty, and crisis resilience. The challenges of managing CSR in a digital age, where transparency and scrutiny are heightened, are also discussed. The paper concludes with recommendations for balancing ethical responsibility with business objectives, stressing the importance of integrating CSR into core business strategies to build long-term reputational capital and sustainable growth. This research underscores CSR as a critical tool in modern corporate reputation management in both local and global contexts.

Epistemic authority in the digital public sphere. An integrative conceptual framework and research agenda

Abstract We develop an integrative conceptual framework and research agenda for studying epistemic authorities in the digital age. Consulting epistemic authorities (e.g., professional experts, well-informed laypeople, technologies) can be an efficient fast-track to knowledge. To fulfill this functional role, those who claim epistemic authority need to be both subjectively recognized (have a perceived advantage in knowledge) and objectively justified (have an actual advantage in knowledge). In a digital media context, new and unconventional knowledge sources have emerged that can fulfill the functional role of epistemic authorities. But false authorities that disseminate misinformation have emerged as well while other sources with important knowledge remain unrecognized. We further analyze the functional role of epistemic intermediaries that can mitigate such problematic developments by correcting false authorities and by providing endorsement for unrecognized authorities. We conclude with a research agenda to study functional forms of epistemic authorities and epistemic intermediaries in the digital public sphere.

Study Literatur: Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan

Organizations can change their management patterns through transformational leadership to improve optimal performance, especially when facing increasingly complex competition. Human resources, with their unique ideas and mindsets, are an important key in implementing the organization's vision, goals, and objectives. Employees play a vital role in achieving organizational success through their contributions. Employee performance is an important indicator that organizations must consider. Leaders play a major role in creating a positive work environment, and transformational leadership is one of the most popular styles, especially in the digital age. With secondary data collected from relevant articles, this journal uses a literature review method to investigate the effect of transformational leadership on employee performance. Research findings show that transformational leadership style significantly affects employee performance. Employees who actively participate feel more motivated, confident, and committed to following the organization's philosophy, ideology, and vision. Interesting changes more easily influence them and show high dedication while realizing their potential. Employees who are inspired by transformational leadership tend to work harder, improve performance, and display helpful behaviors, which ultimately support organizational growth.

Metaverse Applications in Education 4.0: A Decade of Systematic Literature Review

The advent of Education 4.0, which aligns with the fourth industrial revolution, has been significantly influenced by advancements in digital technologies. Central to this evolution is the metaverse, a virtual shared space that merges augmented reality, virtual reality, and physical reality. This paper delves into the metaverse's applications within Education 4.0, highlighting its potential to revolutionize learning experiences, enhance collaboration, and improve access to quality education. By reviewing current literature and case studies, we identify the primary benefits, such as increased engagement, personalized learning, and broader accessibility. Additionally, we address the challenges associated with metaverse integration, including technical limitations, privacy concerns, and the need for new pedagogical approaches. Through a mixed-methods research approach, combining qualitative and quantitative data along with expert interviews, this paper provides a comprehensive overview of the metaverse's role in future education. The findings suggest that while significant hurdles remain, the metaverse offers a promising avenue for transforming educational practices to meet the demands of the digital age, ultimately fostering more dynamic, inclusive, and effective learning environments. Future research should focus on evaluating long-term impacts and developing standards for metaverse applications in education.

Assessment of student-teachers' digital competencies across educational aspects: the current status and areas for improvement

In the present digital age, improved teacher digital competencies are increasingly becoming an important component of teachers' qualifications. The purpose of this study was to investigate the digital competencies level of student-teachers and probe the areas for improvement. The subject of this study was undergraduate student-teachers in their final year of Bachelor of Education degree programmes from the College of Education at one of the public Universities in Tanzania. Purposive and convenience sampling techniques were employed to get a sample of 549 participants. The study employed the UNESCO ICT Competency Framework for Teachers (ICT CFT) as a theoretical framework. The study employed a quantitative approach and descriptive cross-sectional design. Data were collected through an online survey that included six competency areas linked to teachers' professional practices. Data analysis procedures included descriptive and inferential analysis. The findings revealed that student-teachers perceived their digital competencies as moderately higher at the knowledge acquisition level and moderately low at the knowledge deepening level of ICT CFT. The results also demonstrated that student-teachers were more competent in integrating technology in educational aspects that are indirectly linked to teaching (e.g. teacher professional learning, and organization and administration) and less competent in educational aspects that are directly linked to classroom teaching (e.g. pedagogy, and curriculum and assessment). The study further established a positive and statistically significant association between student-teachers' digital competencies and knowledge acquisition and knowledge deepening levels. The results of the present study signify the importance of developing student-teachers' digital competencies across all educational aspects. However, in order to guarantee technology integration in classroom teaching, it is recommended that teacher education programmes focus more on improving student-teachers' digital competencies in competency areas that are directly linked to classroom pedagogical practices.

Development Digital Maturity Attributes Based on Higher Education Business Processes

Transformation in the digital aspect is a crucial part of the higher education development in digital age transformation. The oject of this study is to identify the transformation of digital maturity requirements in universities as higher education institutions from Indonesia, which will later be used as criteria for forming a digital maturity model. The research method is mixed, involving both qualitative and quantitative analyses. The type of research applied is the Exploratory Sequential Design, where the data is collected and analyzed with the qualitative method, then follows up the results with a quantitative one to explore a phenomenon. The content validity index applied in this study is used to validate digital maturity requirements. It has been applied to various digital technology companies, government policies in higher education systems, and management applied to multiple universities. The results can guide universities in navigating digital transformation in their institutions. This study highlights that previously proposed digital maturity models need to sufficiently consider the business processes of higher education and the need for security and privacy dimensions, which have not been extensively discussed in the literature.

Unveiling human rights protection in China from the perspective of criminal procedure law

Abstract A significant portion of the misunderstanding surrounding China’s human rights protection stems from a failure to consider its legal progress in light of China’s unique cultural, ideological, and political contexts. The Criminal Procedure Law of China is closely linked to constitutional principles and the fundamental first generation of human rights, providing a clear framework for understanding China’s efforts in human rights protection. As widely accepted standards for human rights codification, Articles 9, 17, and 14 of the International Covenant on Civil and Political Rights (ICCPR) outline the right to personal liberty, privacy, and the defense of the accused. Initially, China’s Criminal Procedure Law of 1979 fell short of meeting these global standards. However, with substantial revisions in 1996, 2012, and 2018, this specific code has progressively aligned with the covenant’s requirements, marking significant strides in human rights protection in China. Despite these advances, there remains room for improving the Criminal Procedure Law, especially under the challenges of the digital age. China, alongside other nations, will focus on building a more comprehensive, robust, and globally integrated legal framework to address the forthcoming issues.

Securing privacy in the digital age: The quest for judicial protection of personal information

Personal information is a vital productive commodity in the digital economy, and its processing has seen unparalleled transformations in both breadth and depth. This article proposes to enhance the legal remedies for personal information rights in contemporary China. Research has revealed multiple practical challenges in China’s judicial practices, such as hesitance to prosecute owing to an absence of substantial legal foundation, improper distribution of the burden of proof, and inadequate integration of criminal-civil judicial safeguards for personal information. This paper advocates for China to elucidate the definition of personal information rights via legislation, enable the litigation of personal information infringement cases, and establish explicit criteria for their acceptance into judicial proceedings. Furthermore, China must develop an appropriate structure for distributing the burden of evidence. It must also use discretionary judgment to properly tackle the problems related to evaluating damages in instances of personal information violations.

Libraries and Archives in the Digital Age

Libraries and Archives in the Digital Age

Evolutive multi-attribute decision making with online consumer reviews

In the digital age, the sheer volume of online consumer reviews imposes a cognitive burden on consumers, complicating their purchasing decisions. Many studies have integrated consumer opinions to provide consumers with clear and concise information. However, these studies often prioritize mainstream opinions, overlooking the diversity and timeliness of other important perspectives. To address this challenge, we propose an evolutive decision-making method. Firstly, we propose an attribute rating evolution algorithm to address the online reviews based on the iterative self-organizing data analysis technique and time decay. This algorithm enables real-time analysis of the diverse opinions expressed in review data. Then, taking into account consumer attribute preferences and decision-making psychology, we formulate multiple product ranking strategies to offer personalized decisions based on the evolutive opinions. Our method decreases the bias towards review quantity, ensuring that significant opinions are not overshadowed by more frequent ones. Through data experiments and an application on OpenTable.com, we demonstrate that our method can provides effective decision recommendation for consumers.

Bridging the Digital Divide in Mexico: A Critical Analysis of Telecommunications Infrastructure and Predictive Models for Policy Innovation

This work presents an in-depth evaluation of the telecommunications landscape in Mexico from 2015 to 2023. The study’s primary focus is on the disparities in broadband access, telecommunications infrastructure, and digital inclusion across various regions, particularly between urban and rural areas. By employing predictive models and correlation analysis, the paper identifies key factors influencing technology adoption and service bundling in households. A significant contribution of this research lies in its identification of strong correlations between broadband access, GDP growth, and the penetration of multiple telecommunication services such as fixed telephony, broadband internet, and television. The predictive models developed offer crucial insights into the regional inequalities of digital access, revealing patterns that policymakers can use to prioritize infrastructure investments. The findings underscore the essential role of public policy innovation in promoting digital inclusion, particularly in underdeveloped regions, and provide a robust analytical framework for understanding how advanced telecommunications services contribute to socio-economic development. Through this analytical approach, the study demonstrates the critical relationship between telecommunications infrastructure and regional economic performance, offering data-driven recommendations to bridge the digital divide and enhance connectivity in underserved areas. The results offer significant value for future research and policy initiatives aimed at fostering equitable access to Information and communication technologies, promoting economic growth, and ensuring broader societal inclusion in the digital age.

Young people, media and politics in the digital age

Young people, media and politics in the digital age