Affect Purchase Decisions Research Articles

The Influence of Service Quality, Price and Location on Purchase Decisions at Hijab Shops in Mojokerto City

This study aims to determine the effect of service quality, price and location on purchasing decisions at Zakiah Hijab Solution Stores in Mojokerto City. The sampling method used is the slovin method. The number of respondents who were sampled in this study were 100 respondents. The data used is primary data. The data analysis method used in this study is Multiple Linear Regression with the help of SPSS 23. The results of this study indicate that Service Quality Influences on Purchase Decisions at Zakiah Hijab Solution Shop. Price Affects Purchase Decision at Zakiah Hijab Solution Store. Location Affects Purchase Decision at Zakiah Hijab Solution Store. Service Quality, Price and Location Simultaneously Affect Purchase Decisions.

THE ROLE OF GREEN PRODUCTS AND GREEN PACKAGING IN PURCHASE DECISIONS

The contribution of this research is 1) to find out the role of Green Products related to Purchase decisions, 2) to know the role of Green Packaging related to Purchase decisions, and 3) to know the role of Green Products and Green Packaging to Purchase decisions. The form of research used is a quantitative research using a descriptive approach. This study used a purposive sampling technique using a questionnaire to collect primary data. The population in this study were residents of Prasung Village, Buduran District, Sidoarjo Regency. The total population of Prasung village is 5,589 people, with a research sample of 98 respondents. Based on the research results, the Green Product variable has no significant effect on Purchase Decisions, while the Green Packaging variable significantly affects Purchase Decisions. Together, green products and green packaging have a significant impact on purchase decisions.

Alcohol corporations and the metaverse: Threats to public health?

Alcohol corporations and the metaverse: Threats to public health?

Factors affecting purchase decision by applying green marketing campaign

This study aims to determine the effect of green brand image, green price, and brand prestige on purchasing decisions for AQUA Returnable Glass Bottle products. This is a quantitative study with the population of casual dining restaurant customers in Badung Regency. They have decided to purchase and consume AQUA Returnable Glass Bottle products. The data were collected by distributing questionnaires and Likert scale. The sample was taken by using a purposive sampling. The data were analyzed using multiple linear regression analysis. The result showed that partially green brand image, green price, and brand prestige have a positive and significant effect on purchasing decisions. Simultaneously, green brand image, green price, and brand prestige have a significant effect on purchasing decisions. The research implication for AQUA is that it is recommended to be able to maintain the image it already has while still applying green marketing as a tool to support product-purchasing decisions. For further research, the researchers should add other variables and indicators such as green products, green advertising, lifestyle, and social influence.

The Impact of Price and Promotion towards Purchase Decision of Fast Fashion Brand in Offline Store

Since the COVID-19 pandemic, online shopping itself has become more popular, especially in fashion. Hopefully, the following research results can help solve the factors that influence buyers' decisions in fashion offline stores so that they can be a reference in an attempt to deal with the current situation. This research was conducted to analyze the impact of price and promotion on purchase decisions of fast fashion brands in offline stores mediated by brand image. This research is classified as quantitative research and SmartPLS will be used to calculate the statistical data. The population of this research is unknown and by purposive sampling method, the research sample is defined as fast fashion customers in offline stores in the past six months who live in West Surabaya with a total of 102 respondents who fulfilled the criteria through an online questionnaire collection based on 5-point Likert scale measurement. The result shows that price does not significantly affect purchase decisions. Meanwhile, promotion has a significant effect on purchase decisions. Brand image as the mediator also has a significant effect on purchase decisions. Brand image mediates price and promotion significantly towards purchase decisions.

The Influence of Brand Ambassador, Country of Origin, and Brand Image on Purchase Decisions of Skincare Products

Along with the development of the times, human needs are increasingly complex. Not only the need for clothing, food, and shelter, but now humans also need various things to support their appearance. One of them is skincare or beauty products. Different beauty products domestically and abroad are now being spread on the market. Various brands are competing to get consumers. Using foreign celebrities as brand ambassadors is also one of the company's strategies to increase the popularity of its products. The country of origin and brand image is often used to determine which products to buy. This study aims to assess the influence of brand ambassadors, country of origin, and brand image on purchase decisions of beauty products. The current study tests the proposed model in two different product settings, Nature Republic and Ponds. The sample for each product was 150 respondents, and data collection utilized a questionnaire with a Likert scale. Subsequently, the current study generates the findings through multiple analysis test techniques. Brand ambassador and country of origin significantly affect purchase decisions for Nature Republic products. Meanwhile, brand ambassadors and country of origin have no significant effect on the purchase decisions of Pond's products. The results for the Brand Image variable are the same, significantly affecting purchase decisions for the Nature Republic and Pond's products.

Analisis Pengaruh Social Media Marketing Campaign Yogurt X Melalui Instagram Terhadap Keputusan Pembelian

This study aims to determine the magnitude of the influence of Social Media Marketing during campaigns through Instagram on Yogurt X product purchase decisions. The study population was Instagram followers of Yogurt X. Large samples to be taken in this study can be determined through the slovin formula. Researchers used an error tolerance (e) of 10 percent and a population of 29,300 followers of Instagram Yogurt X. Based on the results of these calculations, it can be seen that the sample in this study amounted to 100 people. Sampling in this study was carried out by Nonprobability Sampling. The sampling technique in this study used incidental sampling. Incidental sampling is a sampling technique based on chance, i.e. anyone who incidentally meets the researcher can be used as a sample. The results of the Partial Test (Test t) show that Context (X1), Collaboration (X3) and, Connection (X4) have a significant effect on Yogurt X Purchasing Decisions, while Communication does not have a significant effect on Yogurt X Purchasing Decisions. The magnitude of the influence of Sub Variability (Context, Communication, Collaboration, Connection) on sequential Purchasing Decisions is Context 18.8 percent, Communication 2.94 percent, Collaboration 22.21 percent, Connection 17.47 percent. The results of the Simultaneous Test (Test F) show that Social Media Marketing Yogurt X through Instagram social media affects Purchase Decisions. The magnitude of the influence of the independent variable on the dependent variable was 61.4 percent, while the remaining 38.6 percent was influenced by other variables that were not studied

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers. The purchase decision is the final stage of a complex consumer decision-making process. which can be influenced by various marketing stimulus, one of which is Social Media Marketing activities. Heretofore, there is no certainty regarding the extent to which the effectiveness of Social Media Marketing affects purchase decisions, especially in the healthcare industry. This study employs The Stimulus-Organism-Response (S-O-R) Model to explain the role of Brand Trust (O) in mediating the influence of Social Media Marketing activities (S) on Purchase Decision (R) in the healthcare industry. The sampling technique used in this study is purposive sampling. The results of this study show that Social Media Marketing cannot directly affect purchase decisions. However, Social Marketing is proven effective in generating Brand Trust, which evokes consumers' purchase decisions. Furthermore, Brand Trust is found to be a full mediation in effect between Social Media Marketing on purchase decisions. Thus this study substantiates the implication of the Stimulus-Organism-Respons Model in the healthcare industry.

Brand Image, Brand Trust, Experiential Marketing and Perceived Price on Super-app Customer Purchase Decisions: Go-Jek Application User Perception

This study aims to examine customer purchase decisions through the go-jek application based on brand image, trust, experiential marketing and perceived price in Semarang City. The research population is all users of the Go-Jek application in Semarang City, with the criteria of at least 2 purchases through the Go-Jek application and a minimum age of 17 years. The sample of this research was 100 respondents through purposive sampling. The hypothesis testing was conducted by using Linear Regression with Partial Least Square (PLS)-based SEM tools. The results showed that experiential marketing and perceived price positively and significantly affect purchase decisions. In contrast, brand image and trust do not significantly affect the purchase decision. It confirms that purchasing decisions are influenced by experiential marketing and perceived reputable prices in customers of the Gojek super-app. The results highlight the importance of experiential marketing as a sales strategy that provides customers with a unique, good and memorable emotional understanding. A practical suggestion would imply that paying attention to this variable is more likely to improve customer purchasing decisions on the Go-jek application.

The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)

The development of non-cash payment instruments is currently progressing at a fast rate in parallel with technological breakthroughs. This research intends to identify and analyze the influence of promotion, perceived convenience, and perceived usefulness on the purchase decisions of BNI Tapcash e-toll cards, with purchase intention serving as an intervening variable (a case study on MKTT toll road users). This study's analysis consists of descriptive analysis and path analysis. According to the results of this study, promotion has a significant positive impact on purchase intent. Perceived convenience has a somewhat positive impact that is not statistically significant. Perceived usefulness influences purchase intent to a positive and significant degree. Promotion has a somewhat positive but insignificant impact on purchase decisions. The influence of perceived convenience on purchase decisions is partial yet positive. The influence of perceived usefulness on purchase decisions is marginal and positive. Purchasing intent affects purchase decisions in a positive and significant manner. Perceived convenience has a positive and statistically significant influence on purchase decisions when purchase intention is an intervening variable. When purchasing intention is an intervening variable, perceived usefulness has a negative and insignificant influence on purchase decisions. Promotion has a positive and statistically significant impact on purchase decisions, with purchase intention serving as an intermediary variable in the purchase of BNI TapCash E-Toll Cards. Indirect contributions indicate that perceived convenience has a positive and insignificant effect on purchase decisions, where purchase intention as an intervening variable in purchasing is 39.4 percent. Perceived usefulness has a negative and insignificant effect, where purchase intention as an intervening variable in purchasing is -0.11 percent. Promotion has a positive and significant influence on purchase decisions, with purchase intention as the intervening variable for BNI TapCash E-Toll Cards at 54.7%. Keywords: Promotion, Perceived convenience, Perceived usefulness, Purchase decision, Purchase intention.

Factors Affecting Purchase Decisions at the Equator Store Bengkulu City

The purpose of this study was to determine the effect of location, image, price, service quality and product quality on purchasing decisions at the Equator Shop in Bengkulu City. The type of research used is a quantitative approach. The data analysis method used is multiple linear regression. The results of our study accept the hypothesis that there is a significant influence between the variables Location (X1), Image (X2), Price (X3), Quality of Service (X4) on Purchase Decisions (Y). It is known that the simultaneous test results show that the value of Fcount > Ftable is 12.877 > 2.22. When tested individually, all independent variables (Location, Image, Price, Quality of Service affect the Purchase Decision (Y).

EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI

This resea aims to analyze the effect of perceived value, consumer innovativeness on purchase decisions with Brand Image as a mediating variable. This research is a type of field research with a quantitative approach in the form of associative. The samples are 135 respondents, namely customers who visit Erha Beauty Clinic Jambi. The data used are primary data and secondary data. The analysis uses PLS model by assessing the outer model and inner model. The results conclude that perceived value and consumer innovativeness affect purchase decisions, brand image mediates the relationship between perceived value and purchase decisions, and brand image also mediates the relationship between consumer innovativeness and purchasedecisions.

CUSTOMER SATISFACTION OF CIGARETTE PRODUCTS RELATED TO PRODUCT QUALITY AND PRICE

This research aims to identify the impact of product quality and price on consumer happiness for Camel Mild Option Purple Cigarettes by PT Japan Tobbaco International in Bandung. This research is a quantitative research with 56 respondents. To ensure sample information using a questionnaire on a google form by scattering it online. Information obtained using SPSS 26 using the multiple linear regression analysis method. Information analysis using multiple linear regression, correlation experiments, verification experiments, partial experimental analysis with t experiments and f experiments (simultaneously) proves that product quality affects purchase decisions, price affects purchase decisions, on the other hand product quality and price in a similar way affect to purchase decisions.

Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian di Kedai Kopi Wargi Bogor

The development of marketing digitalization has increased significantly, this is applied to business actors, namely Kedai Kopi Wargi Bogor, which markets their products and businesses through social media. This study aims to determine the effect of social media promotion on purchasing decisions at Kedai Kopi Wargi Bogor. The research method used is a quantitative study with a population of social media consumers at Kedai Wargi Bogor using a questionnaire and assessed using a Likert scale and statistically analyzed. The results showed that promotion had a strong influence and correlation with Purchase Decisions at the Wargi Coffee Shop, Bogor. This can be seen from the R2 value obtained, indicating that promotions affect Purchase Decisions at the Wargi Coffee Shop, Bogor by 50.3% and the remaining 49.7% is influenced by other variables not assessed.

A STUDY ON FACTOR INFLUENCES THE CHILDREN CLOTHING CHOICE IN BHAVNAGAR CITY

Purchasing merchandise for kids is an issue which holds an incredible amount of involvement and emotional attachment. This aims to examine the various factors influencing in making purchase decision when buying kids apparel. Nobody can dispute that today's youngsters are vastly different from earlier generations. Children have become considerably more picky and trend-savvy as their fashion consciousness has grown. In the era of immense marketing and awareness for fashion impacted adolescent in choice of their clothes. The present study shows various factor affecting purchase decision. The demographic profile of the customers and the degree of influence the purchase decisions are being evaluated. Preferred brand, place of purchase, frequency, promotional element, pricing influencing the buying decisions is studied. The study is empirical in nature and is conducted using a structured questionnaire on a sample of 100 respondents in Bhavnagar city.

The Effect Of Cloud And Inbound Marketing On Purchase Decisions For Gold Savings

This study aims to show the effect of cloud and inbound marketing on purchase decisions for gold savings at Bank Syariah Indonesia (BSI). This study uses a quantitative approach. The population in this study was 1286 people with a sample of 305 people. Data were collected using a questionnaire. Data were analyzed using multiple linear regressions. This study indicates that cloud marketing does not affect purchase decisions for gold savings. However, inbound marketing significantly influences purchase decisions for gold savings. Cloud and inbound marketing simultaneously significantly influence purchase decisions for gold savings with a contribution of 57.4%, and other factors influence the rest. This study complements a new perspective on marketing in industry 4.0. Practically it can be used as a reference for BSI management in making marketing decisions to embrace customers to save gold. This study can be used as a reference for developing marketing strategies for Islamic banking products in the future. Islamic banking practitioners can adopt practically cloud and inbound marketing as a strategy to reach customer purchasing decisions.

EXAMINING THE ROLE OF WORD OF MOUTH IN PURCHASE DECISION: AN INSIGHT FROM FASHION STORE

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role of word of mouth in mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative approach, with 118 respondents appropriate as the research sample. The results indicate that brand loyalty, brand image, and word of mouth directly affect purchase decisions; however, store atmosphere does not affect consumer purchase. The result also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase decisions. Based on the result, word of mouth is a prominent aspect of determining purchase decisions. Consumers decide to purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store should emphasize and utilize word of mouth to create consumer purchase decisions.

The Effect of Internal Meaning on Purchase Decision With Attitude Mediation: A Quantitative Explanatory Study of Brawijaya University Students' Internal Meaning of BTS Meal Co-Branding Products

This research is a study of the study of internal meaning in the study of marketing communications, based on Osgood's theory or commonly known as the semantic meaning theory. in Osgood's theory, the meaning of a person is said to lie in a metamorphosis space which consists of three main dimensions, namely evaluate, activity, and potency. The purpose of this study was to analyze the effect of internal meaning on purchase decisions with Attitude mediation. The research object chosen was the BTS Meal co-branding product, which was the result of a collaboration between McDonald’s and the K-Pop boy band Bangtan Boys (BTS). The research sample used a convenience sampling technique consisting of 100 Brawijaya University students from various faculties. This type of research is quantitative and the method used in this research is a survey. The data analysis method used in this study is Partial Least Square (PLS) with the help of the SmartPLS Version 3 program.
 The findings of this study revealed that the influence of internal meaning on purchase decision with evaluate indicator through Attitude mediation does not affect purchase decision. The influence of internal meaning on purchase decision with activity indicator through mediation Attitude affects purchase decision. The influence of internal meaning on purchase decision with potency indicator through mediation Attitude affects purchase decision. The results of this study reveal that Attitude affects purchase decision.

Product Purchasing Decisions as a Result of Product Innovation and Sales Promotion

Purchasing decisions greatly affect the success of a business, if purchasing decisions increase, the sales volume will increase, which will have a positive impact on the company to continue to maintain the business. This study aims to determine that purchasing decisions of Wardah Cosmetic Products as a result of Product Innovation and Sales Promotion. This study also to find out how big the influence of product innovation on purchasing decisions, the effect of sales promotion on purchasing decisions, the effect of product innovation and sales promotion on purchasing decisions of wardah cosmetic products. The research method used in this study is descriptive and verification methods using path analysis techniques. The research results stated that the Product Innovation was in a good category, the Sales Promotion was in a good category, and the Purchase Decision was in a good category. The results of the t-test carried out show that the Product Innovation variable affects Purchase Decisions, and the Sales Promotion variable affects Purchase Decisions. The results of the f-test that were carried out showed that Product Innovation and Sales Promotion on Purchase Decisions.

The Influence of Beauty Vloggers and Product Quality on Purchase Decision

The development of make-up in the teenager circle is growing and there are more and more new products that are emerging, where every company has to do more creative marketing and attract new customers so that they can maintain consumer icons in this new image. Make-up is now not only done for personal needs but has become public consumption since the presence of a beauty vlogger. In this era of increasingly sophisticated technology, information about product quality can be obtained by watching content from beauty vloggers This study aims to determine the effect of Beauty Vlogger and Product Quality on the Decision to Purchase Marcks Powder. The method used in this research is the descriptive method and verification method. The results of this study indicate that Beauty Vloggers can be seen to be in a good category, Product Quality can be seen in a good category, and Purchase Decisions can be seen to be in a good category. The T-Test results show that Beauty Vlogger has an effect on Purchase Decisions, and Product Quality has an effect on Purchase Decisions. The F-test shows that Beauty Vlogger and Product Quality affect Purchase Decisions.