Affect Purchase Decisions Research Articles

The Effect of Visual Merchandise and Store Atmosphere on Purchase Decision with Hedonic Orientation as Moderator

The development of the retail industry in Indonesia has been affected by the covid-19 pandemic that has entered Indonesia since 2019. To restore the situation, retail business players must find ways to increase their turnover through increased sales which can be achieved by purchasing decisions by consumers. This study examines the effect of visual merchandise and store atmosphere on purchase decisions moderated by hedonic orientation. This research uses customers of the KKV store in Surabaya as objects, and there are 110 valid samples obtained from the data collection using a questionnaire. The results showed that visual merchandise, store atmosphere, and hedonic orientation significantly affect purchase decisions. In addition, hedonic orientation as a moderator does not significantly affect purchase decisions.

Determinants of Purchase Decisions among E-commerce Users: The Significance of Trust, Security, Price, Service Quality, and Risk Perception

The objective of this study is to determine the influence of Trust, Security, Price, Service Quality, and Risk Perception on Purchase Decisions of E-commerce users through Shopee. This is a quantitative study using a data collection technique of a questionnaire distributed through Google form with a sample size of 100 respondents processed with SPSS version 23. The data analysis uses multiple linear regression. The results of the hypothesis test show that: (1) trust affects purchase decisions; (2) security affects purchase decisions; (3) price does not affect purchasing decisions; (4) service quality does not affect purchasing decisions; and (5) risk perception affects purchase decision of E-commerce consumers through the Shopee website.Trust

Antecedents of Purchase Decision of Vape Users in Samarinda

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.

Pengaruh Citra Merek, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Scarrlet

In the skincare sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Scarlett Whitening, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Scarlett Whitening. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Scarlett Whitening. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Scarlett Whitening. However, partially brand image, promotion, and price perception affect significantly purchase decision at Scarlett Whitening.

Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust?

The increase in online sales transactions has continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.

THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE

In the world of business competition, entrepreneurs are demanded to be able to respond and act quickly to face increasingly fierce business competition within the scope of one location. Entrepreneurs are expected to be able to compete healthily and competitively to create the most exciting innovations to maintain their loyalty. Each entrepreneur will make every effort to influence the buyer's decision by consumers so that they are interested in the products they market. This explanatory research uses primary data collected from respondents to be processed through SPSS, data and statistical application. In this study, the objects are the relationship between price, product design, location, store atmosphere, and consumer decisions. The subject of this research is a Culinary Cafe located in Malang City. The sampling technique used is purposive sampling, and the sample obtained is 100 respondents. The data analysis used is descriptive statistics, and multiple regression is used to test the hypothesis in this study. The results show that the variables of price, product design, and location significantly affect purchase decisions, while store atmosphere has no significant effect on purchase decisions. And from the simultaneous test results, the four independent variables together affect purchase decisions at Culinary Cafes in Malang City. Companies can use the implications of this research to make decisions to attract consumers to make purchases.

Social media influencers: The formation and effects of affective factors during online interactions

AbstractSocial media influencers emerged as powerful sources in affecting and guiding consumers' purchase decisions through self‐generated content and online interactions with their followers. A large number of studies have so far focused on cognitive aspects such as perceived credibility, trustworthiness, and expertise of these influencers. This study aims to further advance the existing literature on social media influencer marketing from an affective perspective, with a focus on the emotional bonds generated by online interactions between the influencer and their followers. Based on the interpersonal process model of intimacy and theories in celebrity endorsement and social media influencer marketing, it examines the impact of self‐disclosure and perceived responsiveness on familiarity and intimacy, which, in turn, affect purchase decision. An online survey was conducted with 304 social media users in Mainland China who have followed social media influencers. The results highlight the formation of two affective factors, namely, familiarity and intimacy, via self‐disclosure and perceived responsiveness. Theoretically, this study provides a fresh perspective to better understand the endorser effect outside the regular set of cognitive factors. Marketing practitioners and companies can follow the suggestions of this study to select more effective social media influencers for their marketing campaign, and to build closer relationships with their target customers.

The Influence of Promotion and Store Image on Purchasing Decisions at Daryanto Store

This study discusses Promotion and Store Image on Purchasing Decisions at Daryanto Store. The purpose of this study is to determine the impact of promotion and store image owned by Daryanto Store on purchasing decisions. The research method used is quantitative. The population in this study was 20 0 respondents with a sample of 90 respondents. The sampling technique is simple random sampling. Data is obtained from questionnaires sent to consumers from the store via email to be filled out. The research conducted is Test T, Test F and coefficient of determination. The results of this study include: 1) Promotion affects Purchase Decisions at Daryanto Store partially, where with good promotions will make consumers confident to make purchase decisions; 2) Store Image affects Purchase Decisions at Daryanto Store partially, where with a good store image it convinces consumers to make purchasing decisions at the daryanto store; and 3) Promotion and Store Image influence the Purchase Decision at Daryanto Store simultaneously.

A meta‐analysis on the effects of product scarcity

AbstractProduct scarcity can influence purchase decisions, but this relationship is multifaceted due to the influence of various cues. This study aims to integrate knowledge of this subject through a meta‐analysis. The findings suggest that the likelihood of purchasing a scarce product is greater under (i) scarcity conditions of excessive demand (rather than restricted supply) and variety (rather than a category), but not urgency (limited quantity and limited time) scarcity, and (ii) product conditions of enduring luxuries (as opposed to transitory luxuries) and the presence (rather than absence) of social signaling and seasonality. From a theoretical standpoint, this study offers a typology of product and scarcity cues and employs a meta‐analysis to enhance our understanding of the relationships between product scarcity, product and scarcity cues, and purchase decisions, resulting in the establishment of a heterogeneous theory of product scarcity. From a managerial standpoint, the study suggests that product scarcity can affect purchase decisions and can be ethically utilized as a marketing strategy.

The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair

Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have positive and significant effect on purchase decision. Beside that simultaneous test obtained that brand image, store atmosphere, and visual merchandising simultaneously have positive and significant effect on purchase decision. The result of coefficient determination test is that R square value is 0,84 which means brand image, store atmosphere, and visual merchandising contribute the effect on purchase decision by 84% and the rest is affected by other factors that not included in this research. The conclusion is there are a positive and significant affect among brand image, store atmosphere, and visual merchandising on purchase decision in Miniso Plaza Medan Fair.

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Purpose: The main purpose of this study is to assess the effects of brand loyalty, perceived quality and perceived price on purchase decisions among buyers in Ghana's textile industry.
 Design/Methodology/approach: The current study was quantitative in nature and involved gathering and analysis of cross-sectional data. The study gathered quantitative data from a representative sample of 500 customers from Accra, Ghana. Descriptive and inferential statistics were applied in analysing primary data. A structural equation modelling approach with IBM SPSS AMOS software was used to assess the nature of the nexus between the identified variables.
 Findings: The findings suggested that the predictors: brand loyalty, perceived price, and perceived quality separately and jointly have a significantly positive effect on purchase decisions for Ghanaian textile products.
 Practical Implications: This study has practical implications for using branding to gain a competitive advantage. Textiles firms using ‘made in Ghana’ branding, a good communication strategy on product quality can influence purchase intention and build brand loyalty among buyers.
 Social Implications: The study's findings on the influence of cultural factors on purchase decisions can have important social implications. By understanding how social norms, values, and beliefs affect consumer behaviour, policymakers can develop policies and regulations that support sustainable and ethical practices in the textile industry.
 Original Value: The novelty of this study lies in its investigation of the relationship between brand loyalty, perceived quality, price, and purchase decisions in the context of Ghana's textile industry. While there is some research on these factors in other industries and regions, there is a lack of comprehensive studies on how they affect purchase decisions in the textile industry in Ghana.

The Influence of Price and Instagram Social Media Promotion on Purchase Decisions at Rumangsa Coffee and Bakery, Hotel Ra Premiere Jakarta

This research aims to determine the influence of price and Instagram social media promotion on purchase decisions. The method used in this research is quantitative descriptive with multiple regression analysis using accidental sampling, while data is collected by distributing questionnaires with a Likert scale of 1 to 5. The population is all visitors who come to Rumangsa Coffee and Bakery at Hotel Ra Premiere Jakarta. The sample uses the Slovin formula of 100 respondents. The results of this study show that price and Instagram social media promotion significantly affect purchase decisions. The price variance of coffee in Rumangsa Coffee and Bakery provides a broader option for consumers with different preferences and budgets. It enriches the consumer experience with varying choices of coffee. Rumangsa Coffee and Bakery needs to improve Instagram promotion with exciting content, relevant hashtags, discounts, customer reviews, and promoting events or contests to increase visitors. This research implies that Rumangsa Coffee and Bakery needs to reconsider pricing and improve Instagram promotion to attract more customers and increase sales. This can be achieved by posting engaging content, using relevant hashtags, giving special discounts or promotions, posting customer reviews, and promoting events or contests related to their cafe.
 Keywords: Price, Instagram Social Media Promotion, Purchase Decision

The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image

Indonesia is categorized as Southeast Asia's largest economic potential, with abundant natural resources spread across various provinces. Indonesia experienced global financial crises and a slowdown in early 2019 due to the coronavirus (COVID-19) pandemic. Many sectors, such as mining, energy, and construction, use heavy equipment, especially Crawler Excavators. The Mining sector is still the prima donna of business in Indonesia due to the increasing price of commodities such as coal and other minerals, so there are also many companies as heavy equipment manufacturers, especially PT. Zoomlion Indonesia Heavy Industry. Thus, this study examines the effect of price and product quality on consumer purchasing decisions through brand image. This study is designed using this quantitative method. It is carried out with an exploratory approach which aims to explore and examine more deeply the phenomena that occur between the constructs under study. The population is all companies that shop or buy 20 ton Class Crawler Excavator heavy equipment products, namely PT. Zoomlion Indonesia Heavy Industry in East Kalimantan from 2017-2021, totaling 130 product sales. The results indicated that price and product quality positively and significantly affect purchase decisions. Also, price and product quality positively and significantly affect brand image. Besides that, this study found that brand image mediates the relationship between price and product quality in purchase decisions. This study concludes that brand image plays an important role as a mediator between price and product quality in purchase decisions at PT. Zoomlion Indonesia Heavy Industry.

Factors affecting purchase decision of cosmetic Products in Haryana

The current research aims to better understand the motivations behind cosmetics purchases in the Indian state of Haryana. In the state of Haryana, 754 people were randomly chosen to participate. The data was then subjected to Exploratory Factor Analysis (EFA). Significant at P 0.05, KMO = 0.896, and Bartlett's sphericity test; all other covariates have a P value of >0.621. The study demonstrated four factors and their associated items at the 5% level of significance. It has been found that these elements play a major role in the selection of cosmetics in Haryana. The higher the score on the data and information construct, the more dependable the elements that influence the buyer to make a purchase of cosmetics.

The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or through trust. The type of data used in this study is quantitative data. The sampling technique used in this study was nonprobability sampling with the purposive sampling method. Thus the sample used was 102 Lazada marketplace customers in Surabaya. The data analysis technique used to process data is SmartPLS. The results of this study show that Celebrity endorsers and Electronic word of mouth have a positive and significant effect on purchase decisions. Furthermore, Celebrity Endorsers and Electronic word of mouth positively and significantly affect purchase decisions through trust

EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.

The Effect of Influencer Marketing and Content Marketing on Customer Engagement and Purchase Decisions on Followers

Aims: This study aims to analyze the effect of influencer marketing and content marketing on consumer purchase decision and customer engagement as mediating variables at Mitra Jawi Pontianak.
 Study Design: A quantitative approach was used to investigate this study, and as many as 204 respondent who met the required requirements participated.
 Place and Duration of Study: The study was taken place at Pontianak, West Kalimantan with Mitra Jawi Pontianak as a background study and conducted between September 2022 and November 2022.
 Methodology: The samples included a total of 204 respondents (68 men, 136 women; age range 17-50years). The sample criteria in this study were all the followers of Instagram account of Mitra Jawi Pontianak. Researchers used AMOS 24 software and structural equation modelling (SEM) to process the data.
 Results: The influence of influencer marketing on customer engagement is 6.049, more significant than the t-table value (1.96). Likewise, the p-value < 0.001, smaller than 0.05 (α = 0.05). It show that influencer marketing positively and significantly affects customer engagement. For the second hypothesis, the t-value, the effect of content marketing on customer engagement is 6.724, and the p-value < 0.001. It proves that content marketing positively and significantly affects customer engagement. For the third hypothesis, the t-value, the effect of customer engagement on purchase decisions is 4.246, and the p-value < 0.001. It shows that customer engagement positively and significantly affects purchase decisions. For the fourth hypothesis, the t-value, the effect of influencer marketing on purchase decisions is 2.317, and the p-value < 0.001. It show that influencer marketing positively and significantly affects purchase decisions. For the fifth hypothesis, the t-value, the effect of content marketing on purchase decisions is 2.379, and the p-value < 0.001. Thus, content marketing has a positive and significant effect on purchase decisions. 
 Conclusion: The study was carried by taking a sample of Mitra Jawi’s Instagram account followers. Both influencer marketing and content marketing positively and significantly influences customer engagement at the Mitra Jawi Pontiana. Also, the data indicate influencer marketing and content marketing positively and significantly influences consumer purchase decision at the Mitra Jawi Pontianak.

The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z

Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Therefore, this paper will examine the effect of Instagram influencers on customer purchase intention for Generation Z in Jakarta, Indonesia. An online questionnaire was used to collect the data from 162 respondents who are active Instagram users, currently living in Jakarta, following at least two Instagram influencers, and have purchased a product/service reviewed by Instagram influencers at least once. The findings indicate that Instagram influencers’ expertise and trustworthiness significantly affect customer purchase intention. Therefore, marketers and entrepreneurs in all sectors need to consider and engage with Instagram influencers as a strategy to increase customer purchase intention, particularly when planning to target Gen Z in Jakarta, Indonesia. Also, it can help them evaluate the long term impact that Instagram influencers may have on their business. This study will give a deeper understanding regarding the influence of influencer’s credibility, expertise, and trustworthiness toward Gen Z’s purchase intention.

CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES

This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores.

A Study on Factors that Affecting Purchase Decision of Smartphone

 Smartphone industry is one of the fastest growing industries in India. With the global competitiveness in this industry, it's more imperative than ever to understand people's attitudes on smartphone purchases, as well as the aspects that drive their decisions. In this paper the researcher tries to present a brief overview of the Smartphone Industry in India with special reference to Tier-II and Tier-III cities. The sole purpose of this paper is to have a better understanding of how consumers behave in order for businesses to focus on the most important aspects. This paper presents how various demographic factors have an impact on the purchase decision of a smartphone and how an individual’s requirements and preferences change according to their age, location, qualification, gender and occupation etc. The results show that females do not replace their smartphones as frequently as males, and they are impacted by family decisions when acquiring a smartphone. Males, on the other hand, were shown to be more concerned with the product's features. Youngsters were found to be influenced by the type of advertisement and accessories along with the product. To maximize sales, a company must understand how to successfully target its potential customers.