Affect Repurchase Intention Research Articles

The Influence of Product Quality and Price on Repurchase Interest in Crackers Rambak NSR Bandung

Competition in the business world has recently experienced very rapid development in line with developments in the globalization era. This can be seen from the increasing level of competition in the business world in marketing its products and services to consumers. Business people compete in marketing their products to be known and in demand by their consumers. This study aims to determine the effect of product quality and price on the intention to repurchase Crackers Rambak NSR Bandung. The research method used is descriptive and verification methods with a quantitative approach. The sampling technique used in this research uses probability sampling with simple random sampling technique with the study population consisting of 100 respondents determined using the slovin formula. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Repurchase intention is descriptively considered not good, descriptive quality is considered not good and price is considered not good. The results of the verification analysis of Product Quality on Repurchase Intention have a strong correlation, a determination value of 21.3% and Price has an effect on Repurchase Intention. Product Quality on Repurchase Interest has a very strong correlation value. The determination value is 51.7% and product quality affects purchase intention. Simultaneously Product Quality and Price affect Repurchase Intention, have a strong relationship and contribute 70.0%.

How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China

ABSTRACT Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers product loyalty and museum visit intention. The findings suggest that (1) Aesthetics positively affect enjoyment in product-human interaction and satisfaction; (2) Symbolism positively affects satisfaction and brand love; (3) Enjoyment mediates the effect of aesthetics on repurchase intention and eWOM; (4) Satisfaction mediates the path from aesthetics to product loyalty and museum visit intention; and (5) Brand love mediates the links among symbolism, product loyalty, and museum visit intention.

Analysis of the Influence of Website Quality and CSR on Trust and Its Impact on Repurchase Intention (Case Study: PT.Antam UBPP Precious Metal)

The purpose of this research is to know the influence of the Quality of the Website and CSR against Trust as well as its impact on Repurchase Intention. In this study, PT. Antam UBPP Logam Mulia used as an example of the case. This research is associative research and aims to achieve the goal of researchers. Research done by providing a questionnaire that was distributed directly to consumers the seventy PT. Antam UBPP Logam Mulia by using the technique of taking the Census sample. Data analysis using Structural equation modeling – Partial Least Square (SEM-PLS) is used for the data analysis techniques. This research proves that the Web Quality affect Trust, CSR affect Trust, Website Quality affects Repurchase Intention, CSR affects Repurchase Intention, Trust affects Repurchase Intention. The result of this research provides benefits to the company (PT. Antam UBPP Logam Mulia), in which the results of this research can be used to define the strategy of the company and create the perception of the true value of product or consumer company PT. Antam UBPP Logam Mulia.

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)

<p>This study tested and analyzed product quality, service, customer satisfaction, and consumer repurchase interest at Starbucks Indonesia. The research population sample is Starbucks Indonesia Consumers with a sample size of 105 respondents. In testing the data analysis hypothesis using SPSS Version 21.0, the results show that product quality and service quality significantly affect consumer satisfaction. Product quality and consumer satisfaction affects repurchase intention, but service quality has no significant effect on the repurchase intention.</p>

FACTORS INFLUENCING LOCAL BEAUTY PRODUCT REPURCHASE INTENTION

The objectives of this study are to analyze and determine factors affecting repurchase intention of beauty products from local brands in Jakarta. The factors that will be analyzed for their influence on repurchase intentions include trust, word-of-mouth, and adjusted expectations. This study used a quantitative method by distributing questionnaires to 191 respondents who are the millennial generation living in DKI Jakarta and have at least bought and/or used local brand beauty product once in the past year. The collected 163 valid data is then processed using the PLS-SEM method with the SmartPLS statistical data processing tool. From this study, it can be concluded that trust, word-of-mouth, and adjusted expectations have a significant influence towards the repurchase intention of local brand beauty product consumers.

Moderating Role of Consumers’ Attachment Style on Post-Recovery Satisfaction Behavior

This study examines the moderating role of consumers’ attachment anxiety and attachment avoidance, on the relationship between recovery satisfaction and their behavior after service recovery. This study analyzes the moderating effect of consumers’ attachment styles to explain the differences in their behavior after service recovery efforts, which has not been explored previously. Primary data was collected from hand-phone users, and the effect of consumers’ attachment styles was examined in the context of the telecommunication sector. Findings indicate that consumers high in attachment anxiety were more likely to repurchase but not to engage in positive word-of-mouth after recovery satisfaction. Attachment avoidance did not impact consumers’ behavioral intentions. In addition, the interaction of anxiety and avoidance positively influenced word-of-mouth intentions upon satisfaction with recovery efforts. However, the interaction did not affect repurchase intentions. This study provides insight into how consumer’s attachment style influences their positive behavioral intentions after recovery satisfaction. We present segment-specific relationship marketing strategies that can aid service providers in managing service recoveries and minimizing the adverse effects of service failures on customer retention.

Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications

The focus of this research is to determine the effect of customer engagement on repurchase intention using the customer equity dimension mediating the mobile e-commerce application at Shopee Indonesia company. Customer equity has three dimensions: value equity, brand equity, and relationship equity. The research approach is quantitative, with a purposive sampling technique, and the research sample is 160 respondents. This study identified modeling with Structural Equations Analysis (SEM) with SmartPLS 3.29. The findings of this study are that the variable customer engagement has a positive and significant effect on the dimensions of customer equity (value equity, brand equity, and relationship equity). Dimensions of customer equity (value equity, brand equity, and relationship equity) positively and significantly affect repurchase intention. Customer engagement has an indirect and significant positive effect on repurchase intentions mediated by customer equity dimensions (value equity, brand equity, and relationship equity).

Factors Affecting Repurchase Intention on Netflix Video on Demand Subscribers

This study aims to analyze the factors that influence repurchase intention in Netflix video-on-demand subscribers. The data used in this study is primary data taken from the results of filling out questionnaires of research respondents distributed by researchers online through online survey media platforms. The research sample was selected using the purposive sampling method so that a sample of 270 respondents was obtained. The data processing technique used in this study is using SEM which is assisted by using lisrel as software from the structural equation model. The results showed that eWOM affects the brand image, brand trust, and brand engagement. Furthermore, the results of this study also show that brand image, brand trust, and brand engagement can affect repurchase intention. This research is expected to be an input in increasing a good brand for video-on-demand users. In addition, it is also expected to continue to provide what consumers need so that what consumers expect can be fulfilled which in turn can increase consumer trust in Netflix. Video on demand managers are also expected to continue to engage through various ways, including through online media owned by the company so that this will also cause good eWOM for consumers so that new and old consumers will submit good comments on Netflix. This study has several limitations so it is expected that future researchers will conduct research on other video-on-demand users so that they have a larger number of respondents and are more accurate in their research results. In addition, further research is expected to examine other variables that can affect repurchase intention in video on demand users.

Influences of Gamification on Repurchase Intention and Intrinsic Motivations in Egyptian Hotels and Travel Agencies: The Mediating Role of Customer Engagement

ABSTRACT The current study aims to identify the direct influence of gamification features performed by hotels& travel agencies on customer/traveler repurchase intention and intrinsic motivations. Indirect connections are also observed by highlighting the mediating role of customer engagement. A quantified survey was employed to gather data from a sample of pertinent hotel guests (n = 330) and tourists/travelers of travel agencies (n = 311), with a total of 641 valid responses. Structural equation modeling (PLS-SEM) was used for data examination. The study findings have revealed that adopting gamification has positively affected repurchase intention, customer engagement, and intrinsic motivations. In addition, customer engagement has partially mediated the relationship between gamification; repurchase intention, and intrinsic motivations. Moreover, intrinsic motivations acted as a consequence of repurchase intention. The findings led to various theoretical and managerial implications for scholars, policymakers, trip planners, hoteliers, and travel marketers.

Factors affecting repurchase intention of organic food among generation Z (Evidence from developing economy).

Organic food has gained much importance due to consumers' rising environmental and health concerns. Purchase intention of organic food has been explored widely, but the repurchase intention of organic food has gained little attention among researchers. So, it has become important to explore repurchase intention among generation Z; a generation considered more educated and aware of rising environmental concerns. Generation Z is more tech-savvy and brand conscious, so its impact on repurchase intention through consumer satisfaction has been explored. The data in this paper was collected from 400 respondents through a structured questionnaire in Islamabad, Pakistan. We used the PLS-SEM approach for data analysis and results; we found that social media influence and brand purchase impact brand awareness and positively impact brand awareness on consumer satisfaction. Moreover, it is also found that consumer satisfaction positively impacts the repurchase intention of organic food. Our study found that Generation Z has a strong social media influence, so marketers' managers must consider and address the issues when consumers consider social media for their concerns and suggestion.

The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra)

The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .

Faktor Keberhasilan Kritis Usaha Kuliner Berbasis Cloud Kitchen Dari Perspektif Pelaku Usaha dan Konsumen

Cloud kitchen is a food service business system that does not serve dine-in orders and only focuses on serving delivery. This study aims to identify the characteristics, challenges, and critical success factors of cloud kitchen-based culinary businesses. Critical success factors will be analyzed from the point of view of cloud kitchen’s tenants as well as from the consumer's point of view. The research method used is the mixed method. The research begins with a qualitative method, employing phenomenology approach. Characteristics found in the study were low cost, simpler operational activities, and unique branding. The challenges are dependency on the aggregator, profit margin, voice of customer, and branding. Meanwhile, the critical success factors identified in the study are sales promotion, food taste, brand reputation, online rating, packaging, and hygiene. Then, the research is continued by distributing questionnaires to determine the critical success factors from the consumer's perspective as the independent variable, repurchase intention as the dependent variable, and customer satisfaction as the intervening variable. The results showed a significant influence on repurchase intention of all critical success factors mediated by customer satisfaction. Critical success factors also affect repurchase intention directly except for the hygiene factor. Meanwhile, the importance of critical success factors according to the consumer's point of view from the most important factors are food taste, sales promotion, brand reputation, rating in applications, food hygiene, and product packaging. Keywords: cloud kitchen, characteristics, challenges, CSF, Mix Method

An Empirical Study of Factors Affecting Repurchase Intention in Online Store in Indonesia During Pandemi Covid-19

The aim of this paper is to understand the repurchase intention of customers in online shopping. The Covid-19 pandemic has caused transactions through online store Tokopedia grew rapidly. Online stores expect an increase in repurchase intention. This study investigates the relationship between perceived benefits (convenience, product selection, and price) and perceived risks (delivery, product performance, return policy and characteristics) on repurchase satisfaction with customer satisfaction as a mediating variable. Data collected from 100 respondents were analyzed using Partial Least Square-Structural Equation Modeling using the SmartPls program. This study shows that customer satisfaction, product selection, price, delivery, product performance, and return policy are significant positive predictors of customer repurchase intention

The effect of place attachment of geographical indication agricultural products on repurchase intention

[Objective] This study aims to investigate how place attachment and the quality of experience affect consumers' intention to repurchase Geographical Indication (GI) agricultural products. [Methodology] Based on the special functional value and symbolic meaning of GI agricultural products, we constructed a five-dimensional model of place attachment for GI agricultural products consumers. Expanding on the original two-dimensional place attachment model, we introduced three connection concepts: nature, society, and emotion. We also combined this model with the quality of experience model and consumer purchase intention model to form a research model of repurchase intention for GI agricultural products. A questionnaire survey was used to collect data (n = 340), and a partial least squares structural equation model was used to test the empirical evidence. [Research results] (1) Place attachment to Geographical Indication agricultural products significantly affects the quality of experience. (2) Quality of experience significantly affects consumer trust and repurchase intention. (3) Consumer trust significantly affects repurchase intention. (4) There is a mediating effect of experience quality between place attachment and repurchase intention; there is a mediating effect of trust in the relationship between quality of experience and repurchase intention. (5) There is a chain mediating effect of “place attachment→quality of experience→consumer trust→repurchase intention” in the model.

Understanding The Net Benefit of Using a Food Delivery Application: Post Application of Platform Fee

This research is conducted to find the factors that affect repurchase intentions in food delivery service applications. The methods used to gather data in this research are questionnaires, interviews, and literature studies, while methods used to analyze data would be the SEM-PLS using the SmartPLS 3.0 software and with the framework “The information systems success model” created by Delone and McLean. Three hundred forty-five responses from the questionnaire were tested for validity and reliability, and the results show that the research data were valid. Based on the results, it is found that some of the variables show significant and insignificant effects. The variables quality information – use of the application, service quality – user satisfaction, system quality – use of the application, system quality – user satisfaction, use of application – net benefit, use of application – user satisfaction, and user satisfaction – net benefit has a significant outcome proofing that these relations between variables have a huge effect on repurchase intention. However, on the other hand, the relationship of variables quality information – user satisfaction, and service quality – use of application does not show a significant effect on their relation between variables.

The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark

Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the study was 210 and analysed quantitatively via SmartPLS3. The study found that customer satisfaction affects repurchase intentions. Customer satisfaction positively affects self-brand connection. The SBC affects repurchase intention. Love for culinary brands cannot moderate self-brand connection on repurchase intention. Brand respect can moderate SBC on repurchase intention.

Pengaruh Brand Image, E-Service Quality, Dan Price terhadap Online Food Delivery

The objective of this research is to identify the effects of brand image, e-service quality, and price on the repurchase intention of ShopeeFood users. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that brand image significantly influences repurchase intention, that e-service quality significantly affects repurchase intention, and that price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and price will be followed by an increase in ShopeeFood users in Malang city. Abstrak The objective of this research is to identify the effects of brand image, e-service quality, and Price on the Repurchase Intention of ShopeeFood users. This study is categorized as explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that Brand Image significantly influences repurchase intention, that E-Service Quality significantly affects repurchase intention, and that Price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and Price will be followed by an increase in ShopeeFood users in Malang city.

The Relationship between Service Remediation, Perceived Fairness, Customer Satisfaction, and Repurchase Intention: A Case Study of Online Stores in the Yangtze River Delta Region of China

Based on the fairness theory, this paper takes perceived fairness as an intermediary variable to study the impact of online service recovery on customer satisfaction and repurchase intention. In the research process, the service recovery is divided into three dimensions of material recovery, spiritual recovery and positive responsiveness, and the perceived fairness is divided into three dimensions of distributive fairness, procedure fairness and interaction fairness. The corresponding scales are designed for questionnaire survey and data analysis, it can explore the impact of perceived fairness as a mediating variable on service recovery and customer satisfaction; the impact of perceived fairness as a mediating variable on service recovery and repurchase intention; and the impact of customer satisfaction on repurchase intention. Finally, the following findings and conclusions are drawn: material recovery and spiritual recovery positively affect distributive, procedural and interactive fairness, while positive responsiveness has no significant impact on distributive fairness, and only positively affects procedural fairness and interactive fairness; distributive, procedural and interactive fairness are equally positively affects customer satisfaction, but has no significant effect on repurchase intention ; customer satisfaction positively affects repurchase intention. Based on the above conclusions, enterprises can increase their emphasis on service recovery, and at the same time pay attention to the fairness of service recovery, treat all consumers fairly, formulate a recovery plan that satisfies consumers for them to choose, increase customer satisfaction, and increase repurchases ratio, thereby improving corporate performance.

PENGARUH BRAND ATTACHMENT TERHADAP REPURCHASE INTENTION PADA KOPI KENANGAN DENGAN BRAND COMMITMENT DAN BRAND LOYALTY SEBAGAI VARIABEL INTERVENING

Kopi Kenangan became the first Foods and Beverages Retail Unicorn from Southeast Asia, during the COVID-19 pandemic, the company learned to quickly adapt to changing business environments and challenges by implementing new strategies, so as to be able to serve 40 million cups of coffee in the last 12 months. This study aims to determine whether Brand Attachment through Brand Commitment and Brand Loyalty has an effect on Repurchase Intention of Kopi Kenangan. The research method is quantitative with the independent variable is Brand Attachment, the intervening variables are Brand Commitment and Brand Loyalty, and the dependent variable is Repurchase Intention. The population in this study were Kopi Kenangan consumers with a sample of 200 respondents. Data collection was carried out using a questionnaire which was distributed using a Google form. Data processing uses the SEM method by utilizing the SmartPLS application which consists of outer model analysis, inner model analysis and hypothesis testing. The results showed that Brand Attachment through Brand Commitment and Brand Loyalty indirectly affected Repurchase Intention on Kopi Kenangan, but Brand Attachment directly did not affect affected Repurchase Intention on Kopi Kenangan.

The Influence of Product Quality, Service Quality and Perceived Quality on Repurchase Intention with Customer Satisfaction as Intervening Variables at XXYZ Surabaya Store Customers

Abstract. Product quality is the result of the production of a product that can be a factor in sales volume. Meanwhile, service quality is the totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs. In addition to product quality and service quality, there is perceived quality, namely the customer's perception of the overall quality or superiority of a product or service related to what is expected by the customer. The hypothesis of this study states that the three variables, namely, product quality, service quality and perceived quality affect repurchase intentions directly and indirectly through the intervening variable, namely satisfaction. This research was conducted on exhaust fan products owned by the XXYZ brand. This study uses a quantitative approach with data collection methods using questionnaires. This study uses the PLS method using SmartPLS3. Respondents in this study were XXYZ Surabaya customers who had purchased exhaust fan products in the period March 2019-March 2021 with age over 30 years. The number of respondents in this study amounted to 100 respondents. The results of this study explain that the independent variables namely product quality, service quality and perceived quality have a significant influence on the intervening variable, namely satisfaction. For the independent variable perceived quality has no direct effect on repurchase intention. And the product quality variable has no indirect effect on repurchase intention.Keywords: Product quality; service quality; perceived quality; satisfaction; repurchase intention