Affect Repurchase Intention Research Articles

동대문 기반 패션 브랜드의 멀티채널 속성이 고객자산에 미치는 영향 연구

This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who have purchased Dongdaemun-based fashion brand products using multi-channels were collected for the final data analysis, which was performed using SPSS 21.0 and AMOS 18.0. The findings of study are as follows. Among the multi-channel attributes of Dongdaemun-based fashion brands, entertainment and informativeness had a significant effect on all customer equity drivers. In terms of the effects of customer equity drivers on customer satisfaction and re-purchase intention, all customer equity drivers significantly influenced customer satisfaction, while brand equity significantly influenced re-purchase intention. Also, customer satisfaction significantly affected re-purchase intention. In the effective relationship between customer equity drivers and CLV, brand equity causes a significant influence on CLV amongst the customer equity drivers. There were significant differences among groups following the multi-channel shopping orientation of consumers. This study is significant for its scientific focus on the distribution channels of Dongdaemun, and in terms of the practical aspect of identifying the multi-channel attributes considered to be important to consumers. Measuring customer equity will suggest implications about the long-term direction of the development of Dongdaemun-based fashion brands.

A Study of the Effect of Service Quality Factors Affecting Repurchase Intention in Life Insurance Services

A Study of the Effect of Service Quality Factors Affecting Repurchase Intention in Life Insurance Services

Pengaruh kesadaran merek, sikap dan nilai yang dirasa terhadap niat pembelian ulang Sarimi di Surabaya Timur

Brand awareness is one of the factors which can make the consumers identify, under-stand and recognize a specific brand and finally can lead them to have a repurchase in-tention towards the products. Besides that, the reaction of consumer‟s sense about the product also affects consumer‟s decision to purchase the product. A consumer decisions to purchase may also be affected by the perceived value or benefits of the product, and then finally consideration to purchase the product. This study attempts to analyze the relevance of brand awareness, attitude, and perceived value of the product repurchase intention. This research took the sample of 100 consumers of instant noodles with its trade mark of Sarimi in East Surabaya. The results shows that brand awareness, atti-tude, and perceived value both partially and simultaneously affect repurchase intention of the instant noodle with Sarimi trade mark in East Surabaya.

Consumer responses to retailer messages indicating time remaining to use mileage

The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.

Online Relationship Quality: Does It Increase Repurchase Intention from Private Shopping Sites?

Private shopping sites became popular in most of the countries in recent years. Turkey was also affected from this trend and the number of private shopping sites increased rapidly. But nowadays some of them began to close up and had to stop their operations. So, to find ways for keeping and maintaining the relationships with their customers gained more importance. This study, tries to understand how online relationship quality affects repurchase intentions of online consumers from private shopping sites. Besides, the study covers the effect of online service quality on online relationship quality. A model was proposed to test the hypothesized relationships and the model was applied to 250 online consumers who bought a product from a private shopping site in the last 12 months. The results showed that the online relationship quality positively affects repurchase intention from private shopping sites. Moreover, online service quality has a positive and strong effect on online relationship quality.

Consumers’ Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework

The aim of this study is to analyze the influencing factors on consumers’ repurchase intention towards a brand of a mobile phone. The theory of reasoned action has been used in this study to measure consumer repurchase intention. This theory considers consumer attitude towards action and subjective norms as influencing factors on consumer purchase intention. In this study, past behaviour is also added to the model to measure consumers’ repurchase intention. The exploratory study was conducted in the State of Qatar and the results showed that peoples’ attitudes toward action, subjective norms and past behaviour tend to have a significant influence on their repurchase intention. However, the analysis reveals that there is a negative relationship between consumers’ repurchase intention and mobile phone price, size and consumers’ past behaviour. Results of this study can be used by the marketing managers to devise strategies to attract consumers by understanding the factors that affect repurchase intentions.

From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention

The research aims to investigate how to improve relationship quality and retain customers through marketing communications. The article presents an extensive review of the marketing literature relating to branding, relationship marketing, and marketing communications with a view to identifying effective ways to enhance brand personality, brand image, and brand awareness as well as relationship quality and, ultimately, customer retention. The exogenous constructs of the conceptual model include influential factors such as marketing communications, brand personality, brand image, and brand awareness. The endogenous constructs include cognitive and affective customer evaluations such as customers’ trust, satisfaction, value, and the resultant brand loyalty (retention). It is found that brand equity is important in determining customer expectations, which is an antecedent of customer satisfaction. Consumers will be satisfied with the brand if the initial expectations of the brand are nearly or entirely met. In return, high consumer satisfaction will augment the level of brand trust and brand value, eventually affecting repurchase intention. The study proposes that by enhancing marketing communications, firms can influence customers’ satisfaction, trust, and value and ultimately customer retention, which are critical for a company's success and long-term sustainability.

The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly.

How to repair customer trust of high-risk products after negative publicity

Purpose – This paper aims to explore the efficiency of various customer trust repair efforts for high-risk products that are closely related with the safety and health of customers after negative publicity. Many corporations are suffering from the crisis of customer trust after negative publicity in China in recent years. Design/methodology/approach – Taking the Chinese dairy industry as the research context, this research adopted quantitative survey methodology using self-administered questionnaires to collect data of 204 dairy consumers in mainland China. Hypotheses tests were conducted using structural equation modeling. Findings – The results reveal that, for the high-risk products, affective repair has positive effect on benevolence-based trust and integrity-based trust, and informational repair has strong positive relationship with competence-based trust and integrity-based trust. Surprisingly, there are no significant relationship between functional repair and three factors of trust. In addition, all three trust factors positively affect repurchase intention. Originality/value – This paper is among the first to examine and confirm the efficiency of various customer trust repair efforts for high-risk products after negative publicity. The findings of this paper provide the high-risk product companies with guidance about how to repair customer trust after negative publicity.

Wine attributes, perceived risk and online wine repurchase intention: The cross-level interaction effects of website quality

It is vital for the successful web-based wine business to reduce perceived risk associated with online wine purchasing because it negatively affects repurchase intention. Randomly obtained data from 457 U.S. consumers identified as having purchased wine online was analyzed using hierarchical linear modeling (HLM) to determine the relationships between key wine attributes, perceived risk and online wine repurchase intention. Results confirmed that sensory and origin-related attributes positively influence perceived risk. The cross-level interaction role that wine website quality plays upon the relationship between wine attributes and perceived risk was also examined. Results revealed that information quality and service quality moderate the impact of the origin attribute, which in turn reduces perceived risk with online wine shopping. These findings offer useful implications for online wine website managers to develop more effective website frameworks.

The Relationship among Perceived Value, Customer Satisfaction, and Repurchase Intention of Private Brand: The Moderating Roles of Retailer Reputation and Perceived Risk

Private brands(PBs) are an important component of retail branding. Most conceptual and empirical research into branding focuses on manufacturer brands despite the growing importance of PBs. The purpose of this paper is to identify the relationship among perceived value(functional value, monetary value, social value, emotional value, and epistemic value), customer satisfaction, and repurchase intention, as well as the extent to which retailer reputation moderates the relationships between perceived value and customer satisfaction and repurchase intention, and perceived risk moderates the relationships between perceived value and customer satisfaction and repurchase intention. In addition, this study investigates the importance of sub-dimensions of perceived value. The results of this study show that perceived value positively affects customer satisfaction. Perceived value and customer satisfaction positively affect repurchase intention. The moderating effects of retailer reputation and perceived risk in the relationships between perceived value and repurchase intention are identified. Thus, retailer marketers should improve perceived value of PB in the perspective of customers.

Factors Affecting Repurchase Intention to Shop at the Same Website

Internet's fast steps into our lives have brought about social, economic and psychological changes and novelties. Online shopping comes one of the recent innovations in economic system. Nowadays, there happens to be a high increase in the number of researches about online shopping which deeply affects the social and economic lives. It has become popular to identify factors which facilitate online shopping and repurchases on internet. Perceived ease of use, perceived usefulness, trust and enjoyment have been noted to have an impact on online shopping and revisits to e-shops. The most outstanding antecedent of online shopping is behavioral intention.We have come up with a theoretical model upon studying the relationships between consumers’ repurchase intentions, and perceived ease of use, perceived usefulness, trust and enjoyment. The research has been carried out through a paper and online survey on 300 students who have e-shopped before. Depending on the research results, positive relationships have been observed between above-mentioned variables and repurchase intention while a mediation effect of enjoyment has been detected between them, which all confirm the research hypotheses.

PENGARUH EXPERTISE, REPUTATION, DAN USABILITY TERHADAP REPURCHASE INTENTION MELALUI RELATIONSHIP QUALITY PADA ON-LINE TICKETING AIR ASIA DI SURABAYA

The study was done in order to test the expertise, reputation, and usability of repurchase intention relationship quality through on-line ticketing on Air Asia in Surabaya. The data used were collected through a questionnaire to provide an assessment through a Likert scale from one to five. Data analysis using structural equation modeling (SEM) via LISREL 8.80 program assistance. Object of research or consumer respondents was 150 Air Asia in Surabaya. The results showed that the reputation and usability have an influence on relationship quality, whereas expertise has no significant influence on relationship quality. Other results also provide information that relationship quality affects repurchase intention. Influence of relationship quality on repurchase intention to bring the effort to improve the relationship quality, so there is interest to use the services of Air Asia in the future. This will be beneficial to create loyalty as their capital in a tight competition.

The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea

We performed a study to determine the influence that site quality has on repurchase intention of Internet shopping through customer satisfaction, customer trust, and customer commitment. Appropriate measures were developed and tested on 230 university students of Gyeongnam province in South Korea with a cross-sectional questionnaire survey. The results of the empirical analysis confirmed that site quality can be conceptualized as a composite of six dimensions of shopping convenience, site design, information usefulness, transaction security, payment system, and customer communication. Second, site quality positively affected customer satisfaction and customer trust, but did not affect customer commitment and repurchase intention. Third, site quality can affect repurchase intention by enhancing or attenuating customer satisfaction, customer trust, and customer commitment in online transaction situation. The mediating effect of customer satisfaction, customer trust, and customer commitment between site quality and repurchase intention is identified. Fourth, site quality indirectly affected customer commitment through customer satisfaction. Customer satisfaction indirectly affected repurchase intention through customer trust and customer commitment. Thus, it is found that site quality can be a very important factor to enhance repurchase intention in the customer perspective.

와인 선택속성이 만족도 및 재구매의도에 미치는 영향 -와인 관여도의 조절효과를 중심으로-

In this study, a survey was carried out on wine consumers over age 20 experienced in wine purchase and drinking from December 1 through December 31, 2011 with the object of figuring out the effects of wine selection attributes on satisfaction and repurchase intention, and making an empirical analysis of the difference depending on involvement in wine. The findings of this study are summarized as follows. The effect of wine selection attributes on satisfaction showed that price, label and wine characteristic had a significant positive effect on satisfaction. The effect of wine selection attributes on repurchase intention showed that locality, price, and wine characteristic had a significant positive effect on repurchase intention. For wine attributes affecting satisfaction, the wine involvement moderated the relationship between locality, price, and satisfaction of wine attributes. And for wine attributes affecting repurchase intention, the wine involvement moderated the relationship between label and repurchase intention of wine attributes. In other words, local characteristics and reasonable prices of the cultivation areas for wine, and indigenous characteristics of wine in quality itself supported the existing preceded findings. And these findings showed the characteristics in that the wine involvement moderates satisfaction and repurchase intention.

An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores

Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between store image, perceived quality, customer satisfaction, and re-purchase intention in Iranian department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Iran. The sample size estimated to be 1227. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis.Findings indicate that in Iranian department stores perceived quality affects store image, customer satisfaction, and re-purchase intention. Also customer satisfaction affects repurchase intention. Moreover, the store brand image affects customer satisfaction.

Relationships between brand awareness and online word-of-mouth: an example of online gaming community

With the increasing popularity of broadband networks, the online game market is becoming more mature. One of the most popular online games, World of WarCraft, has more than ten million global members, making it the largest massive multiplayer online role playing game (MMORPG). Many researchers have widely explored online communities. However, online entertainment community has seldom been addressed; especially in the investigation of online communities marketing factors and consumer behaviour. An issue of particular interest in this study is in determining whether there are some relationships in online game consumer model between marketing factors and behaviour, and if there are relationships, in understanding the reasons for these relationships. Thus, this study explores the relationships among brand awareness, customer value, repurchase intention, and online word-of-mouth based on 280 questionnaires from players of World of WarCraft in Taiwan and using structural equation modelling. The results show that brand awareness affects repurchase intention and online word-of-mouth through customer value. In addition, customer value is a completely mediated variable in our model. Finally, this study shows that if online game firms can satisfy the core values of their players, the players will be willing to recommend and share this with others on the net.

Analysis of Consumer Repurchase Intention towards Online Shopping in Indonesia’s Online Retail Business Market

Factors affecting repurchase intention have been investigated by many prior studies. However, the study towards online shopping repurchase intention and specifically in the Indonesia region has not been studied. An empirical study was conducted to investigate and identify the key factors that make customers willing to repurchase through online shopping. We evaluated some theories that have been used to investigate repurchase intentions and proposed a modified framework and develop our hypotheses. Our results pointed that Performance Expectancy and Facilitating Conditions to be the two most important factors that will influence the repurchase intention of customers. The implications of the findings were also discussed.

홈베이킹 프리믹스 제품의 이용 실태 및 만족도에 관한 연구

Abstract The purpose of this study was to investigate the use behavior and satisfaction of home-baking premix products. A total of 275 questionnaires were completed and statistically analyzed by the SPSS 14.0 package. The reasons for home-baking were : fun(33.8%), quality time with the family(33.8%), and distrust in foodstuffs(13.5%). The respondents(38.9%) used home-baking premix products 2 ～ 3 times per year. And the respondents purchased home-baking premix products primarily for snack foods(83.3%). Among the selection attributes of home-baking premix products, the respondents considered the importance of ‘sanitation’(m=4.16) a top priority, followed by ‘taste’(m=4.15), ‘ease of use’(m=4.12), ‘detailed instructions’ (m=4.05), ‘quality of raw materials’(m=4.04), and ‘origin’(m=3.91). However, in the case of satisfaction, ‘ease of use’ (m=3.81) was the most satisfying aspect, followed by ‘detailed instructions’(m=3.67), ‘sanitation’(m=3.56) and ‘manufacturer’ (m=3.48). According to importance-performance analysis(IPA), ‘quality of raw materials’ and ‘origin’, which were selection attributes, should be quickly improved. Also, ‘taste’, ‘ease of use’, ‘detailed instructions’ and ‘sanitation’ should be maintained. This survey found that the satisfaction levels for home-baking premix product selection attributes had a significant influence on overall satisfaction(F=7.91, p<0.001). In particular taste(β=0.32, t=3.53, p<0.001) had a meaningful effect on overall satisfaction. In addition, the satisfaction levels for home-baking premix product selection attributes affected repurchase intention(F=8.61, p<0.001).Key words: home-baking premix product, use behavior, selection attribute, satisfaction, IPA

Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Technology readiness (TR) refers to people's propensity to embrace and use new technologies. Nowadays, the proliferation of technology-based products and services brings consumers not only benefits but also frustration over ineffective use of products and services. A key factor, therefore, in the diffusion and success of these products and services is how well-prepared consumers are for new technologies. Although some studies examine the relationships between TR and technology adoption, the long-term survival and substantial success of firms rely on the continued use of such technology rather than first use. This study focuses on post-adoption behavior and investigates how TR affects the continued use intention of new technology. Specifically, the study classifies usage behavior into the usage rate of basic functions, the usage rate of innovative functions, and the variety of use of innovative functions. The article then, examines how each dimension (optimism, innovativeness, discomfort and insecurity) of TR influences consumer usage patterns, and how usage patterns affect repurchase intention through consumer satisfaction. The empirical results from IPTV users in Korea show that each dimension of TR has a significantly different influence on usage patterns. The findings show that usage patterns, particularly the use of innovative functions, have a significantly positive impact on consumer satisfaction and repurchase intention. Finally, the article suggests several managerial implications and directions for further studies.