Affect Consumer Perceptions Research Articles

Legitimacy of The CJEU In the Settlement of Trade Mark Disputes of Non-European Union Foreign Companies: A Case Study

Protection of Intellectual Property Rights(IPR) in the industrial world is an urgency for companies to maintain popularity in the general public, Especially on the use of trademarks that greatly affect consumer perceptions. One of the problems in trademark protection is the existence of dispute resolution through court under a supranational organization, namely The Court of Justice of The EU(CJEU), which adjudicates foreign companies originating from non-EU countries. The case is a trademark dispute between China Construction Bank Corp from China and Groupement des cartes bancaires from France.The purpose of this study is to determine the authority and legitimacy as well as the application of justice through The CJEU in resolving disputes of foreign companies. This research was a normative legal research method, which applied to statue approach, case study research, and library research. Based on the results of the research, the authority and legitimacy of The CJEU in resolving disputes with foreign companies has been regulated in the Maastricht treaty and the submission of foreign companies is also related to the opposing party which is a company flagged by a member state of the EU. The use of the CJEU in resolving disputes requires parties to maximize all judicial remedies available at the national level first before proceeding to the international level.

SUPPLY CHAIN TRANSPARENCY: A Shield For Your Brand

Problem of Practice: There have been many crises – product recalls, negative publicity, regulatory scrutiny, etc. – that established brands have had to weather – and these naturally affect consumer perception. Recent research by Mollenkopf and team reveals an innovative way of brand stewardship during a crisis – being transparent about the sustainability of your supply chain.1 Such transparency can help protect your brand and rebuild consumer trust if there is a negative event. For product managers and brand managers, this is good news. A practical question then arises - how much transparency is enough? Being transparent and communicating that to consumers requires management of energy and resources. Here is how to build trust through transparency – and the pitfalls to avoid

Electronic Word-of-Mouth and Social Media Marketing on Brand Image and Purchase Intention

Electronic Word-of-Mouth (eWOM) and Social Media Marketing are widely used by consumers to gather information about a product. Information obtained from various sources on the internet will affect consumer perceptions of brand image, risk and encourage consumer buying interest. This study aims to examine the effect of electronic word-of-mouth variables, and social media marketing on purchase intention with brand image as an intervening variable. This research was conducted quantitatively on 150 respondents. The research was conducted on all Lampung people who know about Bittersweet by Najla Lampung on Instagram and have made purchases through e-commerce. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2023. Statistical results after hypothesis testing show that each variable, namely: These results indicate that hypotheses one, two, three, four and five are proven, and it can be concluded that electronic word-of-mouth has a positive and significant effect on brand image and purchase intention, and social media marketing has a positive effect on brand image and purchase intention and is significant to brand image and significant to purchase intention. Meanwhile, brand image has a positive and significant effect on purchase intention.

The Influence of Corporate Social Responsibility in Pakistan's Health Insurance Industry in Preserving a Sustainable Competitive Advantage

In Pakistan, health care system is vulnerable and under developing phase. Corporate social responsibility (CSR) activities influence the health insurance sector's competitiveness. This study attempts to investigate the connection between CSR practices and the long-term competitive advantage of Pakistani health insurance carriers. To create a lasting competitive advantage, it aims to pinpoint the precise CSR actions that significantly affect consumer perception, brand reputation, and market placement. The rising significance of CSR in business and its potential effects on the health insurance sector are the driving forces behind this study. Customers are drawn to businesses that show a commitment to ethical business practices as society's consciousness regarding environmental and social concerns rises. To get in-depth understanding of health insurance firms' CSR practices and attitudes, the study uses a qualitative technique. Interviews and focus groups have used to gather data and Thematic analysis has been used as an analysis tool. The themes obtained through thematic analysis are Initiatives to Promote Community Health, Sustainability in corporate sector and social impact, Healthcare accessibility and Affordability, Healthcare Sustainability Promotion, Collaboration and social engagement among corporate stakeholders. CHASS theoretical model has developed based on obtained factors. Future potential for the study includes offering vital information to health insurance firms on the best CSR projects to engage in, strengthening their competitive posture in the market.

Food product quality, environmental and personal characteristics affecting consumer perception toward food

Food industries are developing new processing technologies, resulting in the emergence of new product categories, including ready-to-eat meals, functional foods and beverages, and plant-based foods, etc. Rapid globalization, changes in lifestyle, consumer awareness, and perception toward food drive further technical advancements. However, consumer perception remains the prime factor for food marketing and technological development. Consumer perception is a trifecta of sensory properties, personal and environmental factors. Sensory and personal factors include consumer age, attitude, health condition, nutrition awareness, and religion which directly influence consumer choice. Whereas environmental factors consist of regional variation in the food process, national economic status, and consumer purchasing power. All these factors affect consumers’ decisions to accept or reject foods. Additionally, consumers are more willing to taste innovative food products that assure the safety and quality of the product.

Honda PCX Motorcycle Promotion Consumer Satisfaction

The study aims to analyze the relationship between the promotion of the Honda PCX Motorcycle and consumer satisfaction levels. The Honda PCX Motorcycle is one of the popular models of motorcycles marketed by the Honda Motor Company. Effective promotions can affect consumer perceptions of products and help in influencing their purchasing decisions. Research results show that the promotion of the Honda PCX Motorcycle has a significant impact on consumer satisfaction. Consumers who have a high level of exposure to promotions tend to have a higher level of satisfaction with the product. Effective promotion is able to create higher awareness, build a positive image, and provide relevant information to potential consumers, which in turn increases their satisfaction. The findings have significant implications for Honda Motor Company and other motorcycle manufacturers. They can use these findings to develop more effective promotion strategies and focus on the aspects that most affect consumer satisfaction. Thus, it can be expected that the level of consumer satisfaction will increase, which will ultimately have a positive impact on sales performance and brand reputation.

THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS AT UD ASSYARIF PP. SALAFIYAH SYAFI'IYAH SUKOREJO SITUBONDO

This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected through questionnaires distributed to 100 respondents who were UD Assyarif consumers. The results showed that the influence of social media on consumer purchasing decisions was significant in terms of the standard beta coefficient of 0.377. In this case, social media affects consumer perceptions of products, brand awareness, trust, and consumer loyalty. This research has practical implications for companies developing effective marketing strategies through social media. Companies can utilize social media to build brand awareness, trust, and consumer loyalty. In addition, companies should also pay attention to factors that influence the influence of social media on consumer purchasing decisions, such as age, education, and online buying experience.

Perceived altruism in cause-related marketing

The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate social responsibility. Altruism was used as a moderator of the proposed relationships. The conceptual model presents 7 hypotheses, and the testing is based on a sample of 463 valid respondents from Brazil and Portugal. Data was collected through an online survey and statistically analyzed using the structural equations modeling. The Ekos line of the Brazilian brand Natura is used as an object of study in this research. Brand-cause fit, consumer-cause identification and trust in cause-related marketing (CRM) campaign showed evidence of a positive relationship with corporate image. Corporate image showed a positive relationship with purchase intention, life satisfaction and brand attitude. However, results show how different levels of altruism may affect consumer perceptions. The study has several limitations, in particular due to the use of a convenience sample. This research finds evidence of relevant impacts of brand-cause fit, consumer-cause identification and trust in CRM campaign in the construction of a credible corporate image, which in turn influences greatly purchase intention, consumer satisfaction and overall attitude towards brand, giving precious clues to how to redirect marketing campaigns. The research offers a model that depicts the chain of effects between a CRM campaign and customer decision, introducing the possible impacts on life satisfaction and the moderation of consumer altruistic values.

Dimensional Analysis of Retail Shop Images on Consumer Purchase Intention

The research aims to determine the effect of retail store image on consumer purchase intention on private label brands. The method used is descriptive verification with a quantitative approach obtained by 217 respondents as a sample. The results of the study show that the regression calculation partially obtains products/merchandise, store atmosphere and customer service and has a significant and significant effect on consumer purchase intentions, but not on price because Private Label Brand (MPL) products do not affect consumer perceptions of buying. Consumers do not mind the price range that has been set by MPL, MPL products are of good quality at a lower price compared to national brands that have the same function.
 Keywords: Image Dimensions; Consumer Purchase Intention; Retail; MPL; Product

Perceptions of plant-based fish among Atlantic Canadians.

There is an increasing demand for plant-based alternatives by individuals living in the Western world. One of the newer plant-based alternatives is plant-based fish and seafood (PBFs). This study aimed to investigate individuals' opinions and attitudes toward PBFs, as well as evaluate the effect of involvement in the fishing industry on the participants' attitudes. Participants (n=183) were asked to answer questions about their perceptions of PBFs. Participants believed that PBFs were environment-friendly and were interested in trying PBFs but were concerned about the taste and texture of PBFs. Although participants were likely to try PBFs, they were less likely to add them to their regular diet. After reading messages about the benefits of PBFs in this study, participants' willingness to try PBFs and add PBFs into their regular diet increased. In addition, those who worked in the fishing industry or had high food neophobic scores did not believe that PBFs would taste like conventional fish and seafood products. Future studies should investigate the attitudes of individuals living in different regions and investigate whether exposure to PBFs affects consumer perceptions of the food product. PRACTICAL APPLICATION: Consumer demand for new plant-based products is increasing, but before new products can be released, participants' attitudes and perceptions need to be evaluated. Plant-based alternatives to fish and seafood are a new food product, and therefore, participants' attitudes toward them need to be investigated. It was found that the individuals were more willing to try plant-based fish and seafood. In addition, they were more likely to incorporate them into their diet after reading about the nutritional benefits and sustainability of PBFs.

Impacts of Utensil Conditions on Consumer Perception and Acceptance of Food Samples Evaluated under In-Home Testing during the COVID-19 Pandemic

Sensory professionals are looking for alternative ways to conduct laboratory sensory testing, especially central location testing (CLT), during the COVID-19 pandemic. One way could be conducting CLTs at home (i.e., in-home testing). It is questionable whether food samples under in-home testing should be presented in uniform utensils, as it does so under laboratory sensory testing. This study aimed to determine whether utensil conditions could affect consumer perception and acceptance of food samples evaluated under in-home testing. Sixty-eight participants (40 females and 28 males) prepared chicken-flavored ramen noodle samples and evaluated them for attribute perception and acceptance, under two utensil conditions, using either their utensils ("Personal") or uniform utensils provided ("Uniform"). Participants also rated their liking of forks/spoons, bowls, and eating environments, respectively, and attentiveness to sensory evaluation under each utensil condition. Results of the in-home testing showed that participants liked ramen noodle samples and their flavors under the "Personal" condition significantly more than under the "Uniform" condition. Ramen noodle samples evaluated under the "Uniform" condition were significantly higher in terms of saltiness than those evaluated under the "Personal" condition. Participants liked forks/spoons, bowls, and eating environments used under the "Personal" condition significantly more than those used under the "Uniform" condition. While overall likings of ramen noodle samples, evaluated under the "Personal" condition, significantly increased with an increase in hedonic ratings of forks/spoons or bowls, such significant correlations were not observed under the "Uniform" condition. In other words, providing uniform utensils (forks, spoons, and bowls) to participants in the in-home testing can reduce the influences of utensils on consumer likings of ramen noodle samples evaluated at home. In conclusion, this study suggests that sensory professionals should consider providing uniform utensils when they want to focus solely on consumer perception and acceptance of food samples by minimizing influences of environmental contexts, especially utensils, in the "in-home" testing.

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA MARKETING ON BRAND IMAGE AND INTEREST IN BUYING E-COMMERCE COSMETIC PRODUCTS

Electronic word of mouth (E-WOM) and Social Media Marketing are widely used by consumers to explore information about a product. Information obtained from various sources on the internet will affect consumer perceptions of brand image, risk and encourage consumer buying interest. This study aims to examine the effect of electronic word of mouth, and social media marketing variables on purchase intention with brand image as an intervening variable. This study used a purposive sampling technique on 250 respondents. The study was conducted on all Indonesian citizens who are interested in buying and using cosmetics through e-commerce and already have income. The method used is the Structural Equation Model with AMOS 24.0 Software. The results of this study indicate that electronic word of mouth has a positive and significant effect on brand image and buying interest, and social media marketing has a positive effect on brand image and buying interest and is significant on brand image but not significant on buying interest. Meanwhile, brand image has a positive and significant effect on purchase intention.

스페셜티 커피에 대한 소비자 인식과 재구매 의도와의 영향 관계 분석

Interest in specialty coffee is increasing rapidly in Korea due to the increase in national income and the easily access to high quality coffee information through social media such as YouTube and Facebook, but related researches have not been actively conducted. Therefore, the purpose of this paper is to analyze the determinants that affect consumer perception on repurchase of specialty coffee and to analyze the mediating effect of benefit sought
 As a result of the analysis, there was a significant result that repurchase intention also increased as the consumer pursuit benefit for specialty coffee increased, but the perception of payment value did not obtain statistically significant results with the symbolic pursuit benefit.
 The significance of this thesis is to establish a specific marketing strategy related to the benefits perceived by customers for specialty coffee in line with the increasing demand for high-quality coffee and the strengthening of expertise in the coffee industry.

Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era

The back to nature trend is in great demand by various groups in Indonesia, especially in choosing products, especially tumblers. The purpose of this study is to determine and analyze purchase intention on green products, especially tumbler products in the pandemic era. This research was conducted in the city of Bandung. The research method uses quantitative methods with descriptive and verification analysis. The research population is the population of the city of Bandung. The number of research samples is 100 respondents, with the sampling method using simple random sampling. Data analysis using path analysis. The results of the study explain that green brand knowledge affects consumer perceptions. Consumer perceptions has effect on purchase intention on green products in the pandemic era. However, based on research shows that Green Brand Knowledge has direct and indirect effect on Purchase Intention. the direct influence value is 0.104 and the indirect effect is 0.439. This explains that indirectly Green Brand Knowledge through Consumer Perception has a significant influence on Purchase Intention

Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era

The back to nature trend is in great demand by various groups in Indonesia, especially in choosing products, especially tumblers. The purpose of this study is to determine and analyze purchase intention on green products, especially tumbler products in the pandemic era. This research was conducted in the city of Bandung. The research method uses quantitative methods with descriptive and verification analysis. The research population is the population of the city of Bandung. The number of research samples is 100 respondents, with the sampling method using simple random sampling. Data analysis using path analysis. The results of the study explain that green brand knowledge affects consumer perceptions. Consumer perceptions has effect on purchase intention on green products in the pandemic era. However, based on research shows that Green Brand Knowledge has direct and indirect effect on Purchase Intention. the direct influence value is 0.104 and the indirect effect is 0.439. This explains that indirectly Green Brand Knowledge through Consumer Perception has a significant influence on Purchase Intention

Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk

The market for secondhand items – goods previously owned by others- is rapidly growing. Disordered environments, characterized by disorganized or messy product displays, are frequently found in secondhand stores. How does disorder affect consumer perceptions of secondhand retailers as well as the merchandise for sale? A set of four studies finds disorder (vs. order) in the secondhand retail environment has opposing effects – enhancing consumers’ perceptions of finding hidden treasure but also heightening risk perceptions. However, the positive effects of disorder from increased hidden treasure perceptions do not overcome the negative effects from risk. For secondhand retailers who may face barriers to tidying up, what can be done to alter these inferences? We test and show that secondhand retailers can reduce risk and/or boost hidden treasure perceptions by a) offering a return policy or b) by signaling seller inventory knowledge.

Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food

PurposeSince a significant source of food waste on the consumer end is the reluctance to purchase or consume imperfect products, it is vital for businesses to learn how to affiliate their products with social and ecological causes. This study explores whether firms' communication of suboptimal food information to reduce food waste affects consumer perceptions and behaviors based on social exchange theory.Design/methodology/approachA factorial between-subjects experiment designed with 4 (environmental claims) × 3 (suboptimal food) is used to design 12 scenarios. The measurement scales of variables are adapted from the literature. ANCOVA and structural equation modelling (SEM) analyses were performed to test study hypotheses using a total of 745 valid samples collected via a web-based questionnaire after testing manipulation checks, reliability and validity.FindingsAmong the four types of environmental claims, product orientation and environmental fact claims improve consumers' attitudes, ethical judgments and purchase intentions toward suboptimal food. The effect of ethical judgments on purchase intention is higher than that of attitudes. Additionally, purchase intention is a vital predictor of sustainable consumption and plays a significant mediating role between the variables.Originality/valueThe findings of this study address gaps in the literature, which lacks investigations into the effects of communication information about suboptimal food on consumer attitudes and behaviors. Unlike traditional questionnaires using scale items to measure independent variables, the quasi-experimental design with stimulus materials used in this study can reveal the varied effects of different environmental claims.

Transparency Fosters Trust and Justice in Global Supply Chains

Despite growing pressure on manufacturers and retailers across industries to disclose more information about their supply chains, companies still view transparency as a double-edged sword. Companies fear that the more information about suppliers and supplier conditions they disclose, the more they open themselves up to criticism from the outside, while, simultaneously, hiding such information causes criticism and suspicion. Through two online experiments we compare how supply chain transparency—namely, the disclosure of information about supplier names, supplier locations, and supplier working conditions—affects consumer perceptions. We do this under conditions of both positive and negative information, while also identifying the underlying mechanisms of this relationship. We find that the relationship between the disclosure of supply chain information and consumer perceptions of a firm is mediated by firm trustworthiness and perceptions of interpersonal justice in the supply chain. Furthermore, our results provide evidence that transparency, whether it reveals positive information or negative information, is more beneficial for firms than staying silent about supply chain practices. Our results suggest that it may be of interest for companies to prioritize the voluntary disclosure of supply chain information, especially in regard to social sustainability initiatives, whether or not they fear what is disclosed.

Factors Impact on Perceived Value of Customer in Higher Education

PERCEIVED VALUE'S ROLE IN CONSUMERISM AND HIGHER EDUCATION: The rapid development of all industries and firms in the twenty-first century has increased corporate competitiveness in terms of making customers feel fulfilled and appreciated receive what they have paid for In the service business, perceived value, or customer happiness, is always a prerequisite factor, a critical aspect for the existence and preservation of competitive advantages (Ravald & Gronroos, 1996). To be successful in this field, companies must consider not just the quality of their products and services, but also the feelings and contentment of their customers. Customers will never use a product again if it does not meet their demands or meet their standards, regardless of how "high-quality" the product or service is provided by that company. Overall aspects such as responsiveness, environment, workers, etc., amenities, and so on all affect consumer perception and satisfaction in research on perceived value in various service industries such as internet consumption, supermarkets, hotels, restaurants, and so on. Similarly, the topic of this research study is the customer's perceived value in higher education: influential elements. Universities can use this research to change their behavior, service quality, and service delivery process to better meet and guide customers in Higher Education, such as students, parents, families, society, businesses, and so on, when determining how these factors affect quantitatively and qualitatively the perceived value of customers in Higher Education, such as students, parents, families, society, businesses, and so on.

Factors Affecting Consumer Perception of Goat Milk and Dairy Products in Ankara Province

The aim of this study is to determine the consumption of goat milk and dairy products according to the demographic characteristics of consumers residing in the urban areas of Ankara and to determine the factors affecting the buying and consuming behaviors of these products. Within the scope of the study, face-to-face questionnaires were conducted in supermarket chains with 269 consumers. The surveys were conducted in 9 districts of Ankara including Altındağ, Çankaya, Etimesgut, Gölbaşı, Keçiören, Mamak, Pursaklar, Sincan and Yenimahalle. The results of the research were analyzed with chi-square statistical method and cross table. Average monthly consumption of consumers was found to be 0.25 L for goat milk, 0.62 kg for goat cheese and 0.40 kg for goat ice cream. As a result of the chi-square analysis, the differences between consumption of goat cheese and ice cream with age distribution, consumption of goat milk and cheese with number of years in Ankara were found to be statistically significant. (P < 0.05). It is thought that the results will contribute to the studies aimed at increasing the consumption of goat milk and dairy products in Türkiye.