Factors Affecting Consumer Perception of Goat Milk and Dairy Products in Ankara Province

Abstract

The aim of this study is to determine the consumption of goat milk and dairy products according to the demographic characteristics of consumers residing in the urban areas of Ankara and to determine the factors affecting the buying and consuming behaviors of these products. Within the scope of the study, face-to-face questionnaires were conducted in supermarket chains with 269 consumers. The surveys were conducted in 9 districts of Ankara including Altındağ, Çankaya, Etimesgut, Gölbaşı, Keçiören, Mamak, Pursaklar, Sincan and Yenimahalle. The results of the research were analyzed with chi-square statistical method and cross table. Average monthly consumption of consumers was found to be 0.25 L for goat milk, 0.62 kg for goat cheese and 0.40 kg for goat ice cream. As a result of the chi-square analysis, the differences between consumption of goat cheese and ice cream with age distribution, consumption of goat milk and cheese with number of years in Ankara were found to be statistically significant. (P < 0.05). It is thought that the results will contribute to the studies aimed at increasing the consumption of goat milk and dairy products in Türkiye.