The digital age exposes young people to a celebrity-saturated ‘beauty regime’ that reinforces ideals of physical perfection. Cultural sociologists and feminist scholars have highlighted the role of appearance as an important dimension of social stratification and demonstrated the prominence of celebrity images in popular culture and everyday imaginings. While beauty is increasingly recognized as an important element of culture and inequality, research is lacking on how young people understand the contemporary beauty regime and its intersectional complexities. This study explores how diverse Canadian youth navigate this complex landscape, focusing on their interpretations of beauty icon and billionaire Kylie Jenner. We draw from focus groups centred on the following question: How do young people understand beauty and its relationship to privilege and inequality? Our discussions highlight the intersectional nature of beauty and reveal three antinomies that young people navigate in the current beauty regime: (1) an aesthetic tension between fake and natural beauty; (2) a relational tension between elite beauty and democratic accessibility, and (3) a moral tension between looking good and being bad. The beauty bind describes the delicate balancing act young people face when navigating these tensions. Through an intersectional analysis, we aim to deepen scholarly understanding of beauty culture’s evolving dynamics, young people’s understandings of a celebritized beauty regime, and how beauty emerges as a powerful ideal that commands attention even as it often feels painfully out of reach.
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