The rationale for the change of social functions of the cultural landscape in the development of new aspects of human activity, leading to the formation of a new type of aesthetic perception, is given. The aesthetic functions of the landscape, their role in the formation of a favorable visual environment and the preservation of the historical memory of society are considered. Using the example of large natural and cultural landscape complexes in two Chinese provinces, it is shown that the preservation and development of the aesthetic potential of cultural landscapes can lead to a change in their development, a change in the way of nature management and the formation of a completely new type of perception and a new approach to formation. It is established that in the modern historical period, the aesthetic significance of cultural landscapes has become a more significant factor than the economic functions for which they were created. With the purposeful creation of decorative and economic agricultural landscapes, an integrated approach to landscaping is carried out, including architecture, decorative and utilitarian small architectural forms, various ways of viewing, including the ethnocultural aspect, are offered.