Media Advertisements Research Articles

Telephone-Based Rehabilitation Intervention to Optimize Activity Participation After Breast Cancer

Following treatment, breast cancer survivors face challenges participating in valued activities. To determine whether a telephone-based coaching rehabilitation intervention enhances activity participation in the year following breast cancer treatment. In this multisite, single-blind randomized clinical trial (Optimizing Functional Recovery of Breast Cancer Survivors), recruitment occurred between August 28, 2019, and April 30, 2022. Data collection was completed by April 1, 2023. Participants were recruited from 2 cancer centers (Dartmouth College and the University of Alabama at Birmingham) and via social media advertisements. Women aged 18 years or older who had completed primary treatment for stage I to III breast cancer within 1 year and reported participation restrictions were eligible to participate. Randomization was stratified by site, treatment, and time since treatment. The intervention, delivered via telephone over 9 sessions, used behavioral activation and problem-solving principles to promote activity participation. The education-based attention control condition was delivered via telephone at matched intervals. The primary outcome was participation, assessed using 5 measures, including Patient-Reported Outcomes Measurement Information System (PROMIS) social participation-satisfaction measure. One individualized outcome allowed participants to specify activities for which they wanted to foster recovery. Outcomes were collected by telephone by blinded coordinators at baseline and at 8, 20, and 44 weeks. The individualized outcome was assessed at the first and last intervention and control session. Among 1996 patients identified, 303 were eligible and enrolled. Of these, 284 women (94%; mean [SD] age, 56.1 [10.2] years) completed baseline assessments and were randomized, and 81% or more of each group completed the final assessment with no adverse events. Of those who completed the final assessment, 118 of 114 (82%) were in the intervention group, and 113 of 140 (81%) were attention control participants. Between-group differences were not statistically significant for the main measures of PROMIS satisfaction (week 20: Cohen d, 0.1 [95% CI, -0.09 to 0.29] and week 44: Cohen d, -0.08 [95% CI, -0.27 to 0.11]) and ability (week 20: Cohen d, 0.15 [95% CI, -0.06 to 0.37] and week 44: Cohen d, -0.08 [95% CI, -0.27 to 0.11]). On the individualized outcome, intervention participants reported significantly greater improvements in activity satisfaction (Cohen d, 0.76 [95% CI, 0.48-1.02]) and performance (Cohen d, 0.60 [95% CI, 0.32-0.87]). In this randomized clinical trial, the intervention catalyzed greater improvements in self-selected activity participation and goal disengagement but did not otherwise accelerate recovery compared with the control condition. Future research should determine what intervention features may lead to the greatest reductions in participation restrictions and other measures that may detect functional recovery. ClinicalTrials.gov Identifier: NCT03915548.

The ‘consequence of an advertisement’: intermediation in the eighteenth-century credit market

Abstract This article examines the changing nature of intermediation in the market for private credit. Intermediaries used the impersonal medium of newspaper advertisements to demonstrate the value of their role and their abilities in a credit market apparently still reliant on personal reputation and standing. They then sought to turn these initial, impersonal, transactional contacts into more personal, profitable relationships. While this use of advertisements suggests a move towards a market in which credit transactions were less personal, the realities of contact in the increasingly fragmented provision of private finance were more complex and social relationships remained important in intermediation.

The Customer Perspective on Food Delivery Applications: Insights from Saudi Arabia

In today’s technology-driven era, online platforms and applications have revolutionized various services, including food delivery and offering unparalleled convenience and efficiency. This surge in popularity of digital solutions is driven by consumers' growing technological dependency and their quest for seamless experiences. Consequently, more restaurants outsource delivery services to meet evolving consumer preferences. This study provides business operators with valuable insights into consumer preferences and behaviors regarding online food delivery applications. Specifically, it identifies the determinants influencing the adoption of such apps and explores the most popular apps among the Saudi subpopulation. Additionally, this study investigated the factors associated with the actual usage of online food delivery services. An analysis of the collected data revealed critical factors shaping consumer choices in food delivery services, notably the impact of social media reputation and advertisements. The proximity of restaurants has emerged as a significant determinant, profoundly influencing customer satisfaction and app preferences. Interestingly, while cost did not significantly drive consumers towards online food delivery services, the Jahez app stood out as the preferred choice because of its exemplary customer service. The findings of this study offer valuable insights for informed strategic decision-making within the food delivery ecosystem. Moreover, recommendations for future research are provided to foster a deeper understanding of and innovation in the online food delivery domain.

Media Coverage, Advertising, and Electoral Volatility: The Crucial Role of Party Competence

ABSTRACT This paper aims to clarify the mechanism linking media coverage and advertising to electoral volatility. It is argued that the link is indirect rather than direct: Parties’ communication affects electoral volatility because it alters citizens’ perceptions of party competence. In addition, it examines differences between communication channels – media coverage and advertising – and between individuals. Three data sources on Switzerland are used to test these relationships: an individual rolling cross-section panel data, a media content analysis, and an advertisement content analysis. Mediation models show that the visibility of parties on issues influences perceptions of competence and thereby helps parties to attract new voters and reinforce their core voters. Furthermore, ads seem to have a stronger effect than media coverage in reinforcing people’s opinions. Finally, and in line with motivated reasoning, citizens without partisan ties are more sensitive to campaign information than party identifiers.

Picture analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic

Today, advertising science is a tool that helps advertisers to design their advertising to meet the needs of the audience. In this regard, knowing and understanding the audience is one of the most important points that advertisers should pay attention to before advertising in order to better attract the audience. This study has been done with the aim of billboards and infographics analysis related to promoting preventive behaviors and vaccination against the Coronavirus disease pandemic and investigating the opinion of the general adult population of Iran. The method used in this research is the qualitative method. In this research, according to the type of data and research goals, Kress and Van Leeuwen’s discourse theory method has been used. The sample size includes 36 advertising billboards and infographics. Data collection has been done through searching the sites and websites of health networks and medical education centers in Iran, taking pictures of infographics and billboards in public places, and also receiving archive files of pictures from the public relations of health networks and medical services. The data was collected from February 19, 2020 to December 30, 2022 (the time frame of the pandemic and public vaccination program in Iran). Then, an online survey about promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic was designed in SurveyMonkey and its link was provided to the audience through virtual networks and other platforms. The assessment of validity involved experts in infection control and linguistics. The reliability of the measurement, determined through the Cronbach’s alpha internal consistency coefficient, yielded a coefficient of 0.968. In this study, data analysis was conducted using IBM SPSS Statistics software, version 15.0 (IBM Corp., Armonk, NY, USA). Finally, users’ opinions about of billboards and infographics were analyzed using descriptive statistics. The results of component analysis and surveys show that visual components such as «The staring look at the spectator (Demand)», «Head-on Shot (inclusion)», «Down Shot (Creating a sense of participation for the represented person)», «Close-up (intimate/individual relationship)», «Level Shot (equality)» and «High-Angle Shot (Presenting power)» in medical advertising has had a great impact in arousing public opinion to create a positive attitude towards preventive measures and vaccination during the Coronavirus disease epidemic. The results of this research show that in visual communication, visual components play a significant role in creating and maintaining target ideologies. Also, advertising in the field of preventive measures in medical sciences requires certain rules that determine people’s culture and the main foundation of their attitude and thinking. Therefore, it is necessary to know such knowledge and learn it by the medical staff to deal with critical situations.

The Impact of Personalized New Media Advertising on Consumer Purchase Intentions: An Empirical Study Based on the Theory of Planned Behavior

This study explores the impact of personalized new media advertising on consumer purchase intentions within the framework of the Theory of Planned Behavior (TPB). Employing a survey questionnaire and comprehensive data analysis, the research quantitatively assesses the influence of personalized advertising on the TPB constructs: attitudes, subjective norms, and perceived behavioral control. These constructs are measured in terms of their effect on consumers' intentions to make a purchase. Various items can be integrated with the TPB Theory so that the personalized characteristics displayed in advertisements can be accurately grasped. After obtaining data from a random sample of 203 samples, the data from the returned questionnaires were analyzed in this study using SPSS, and the role of statistical techniques played in the analysis of the relationship between different variables. This paper is based on the results of previous studies related to personalized advertising and user purchase intention in new media. The paper also analyzes the relationship between consumer willingness to buy products and TPB in different contexts, focusing on how personalized advertising can play a role between them, whether such constructs can affect consumer willingness to buy in specific contexts, and whether they can play an effective regulatory role. This paper can make more people understand the value of personalized advertising, and the conclusions drawn can provide advice for the development of marketing work, make digital advertising strategies more effective, and play an effective role in stimulating consumers in the digital market.

Predicting Generation Z consumers’ food waste reduction behavior through social media marketing activities: a mediated model

PurposeThe present study aims to examine the impact of social media marketing activities (SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers within the restaurant service industry in Pakistan. The study focuses on the impact of social media advertisements and investigates the mediating influence of waste reduction intentions on actual behavior. This underscores the significance of contextual and emotional variables in comprehending consumer behaviors.Design/methodology/approachThe study used a cross-sectional research methodology to examine the impact of SMMAs on the behavior of Generation Z consumers in Pakistan’s food service industry with regard to reducing food waste. A study was conducted to investigate the restaurant purchasing behaviors of a sample consisting of 449 individuals belonging to the millennial generation, often known as Generation Z.FindingsThe majority of variables related to SMMA, except for interactivity and personalization, were shown to have a positive impact on individuals’ intents to reduce food waste. The study observed a significant relationship between consumers’ intentions to decrease waste and their actual behavior in waste reduction. Furthermore, this relationship was shown to be influenced by the mediating role of waste reduction intention.Originality/valueExamining how social media affects Pakistani Generation Z’s efforts to reduce food waste is what makes this study distinctive. According to the research, the majority of social media factors positively influence intentions to reduce waste. The relationship between intentions and actual behavior, which highlights the impact of social media campaigns and emotional aspects in promoting waste reduction, is one of the important conclusions.

A Comparative Analysis of Radio Advertising Versus Social Media Advertising

In today's dynamic marketing landscape, businesses have an array of advertising channels at their disposal. Two prominent contenders in this domain are radio advertising and social media advertising. This research paper aims to provide a comprehensive comparison between these two advertising mediums, considering various factors such as reach, targeting capabilities, cost-effectiveness, audience engagement, and effectiveness in achieving marketing objectives. By examining the strengths and limitations of both radio and social media advertising, this paper seeks to offer valuable insights for businesses in making informed decisions regarding their advertising strategies.

Examining the Impact of Social Media Advertisements and Consumers’ Perceptions on Consumers’ Trust: Evidence from Egyptian public healthcare campaigns

Examining the Impact of Social Media Advertisements and Consumers’ Perceptions on Consumers’ Trust: Evidence from Egyptian public healthcare campaigns

Text analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the coronavirus pandemic and investigating the opinions of the Iranian adult population

BackgroundAdvertising is one of the most important solutions that health centers and medical services around the world use to try to encourage public opinion to create a positive attitude towards preventive measures and vaccination. This study has been done with the aim of text analysis of billboards and infographics related to promoting preventive behaviors and vaccination against the coronavirus pandemic and providing solutions and models for preventive information and advertising in the field of health.MethodsThe study method in this research is a combination of qualitative and content analysis. Data collection was done in a targeted manner. The sample size includes 33 advertising billboards and infographics. Data collection has been done through searching the sites and websites of health networks and medical education centers in Iran, taking pictures of infographics and billboards in public places, and also receiving archive files of pictures from the public relations of health networks and medical services. The data was collected from February 19, 2020 to December 30, 2022 (the time frame of the pandemic and public vaccination program in Iran). The data was analyzed based on the three-dimensional discourse analysis theory of Fairclough. Then, an online survey about promoting preventive behaviors and vaccination against the coronavirus pandemic in the format of billboards and infographics was designed in SurveyMonkey and its link was provided to the audience through virtual networks and other platforms. The age group of people was selected from 18 to 70 years. Considering that the number of participants should be representative of the entire community under investigation, therefore, based on Cochran’s formula, the sample size was equal to 350 people. Finally, users’ opinions were analyzed using descriptive statistics. The assessment of validity involved experts in infection control and linguistics. The reliability of the measurement, determined through the Cronbach’s alpha internal consistency coefficient, yielded a coefficient of 0.968.ResultsThe results show that among the four linguistic components of words, syntax, coherence and text structure; “live metaphors”, “pronoun “we”, “collocation and reference”, and “attitude markers” have the most impact on the audience. The frequency percentage of the data shows that these language elements have tremendous power in attracting the audience to perform preventive behaviors. The results show that the language reflects the culture, opinions and needs of people in the society. Also, the results show that encouraging people to perform preventive behaviors should be through the integration of medical information with motivational linguistic factors in order to attract the audience more.ConclusionsIt can be concluded that the use of the appropriate pattern of medical advertising discourse and correct communication strategies, will help public participation in the field of epidemic control. The language of effective health education and health communication during an epidemic must be related to the ways of thinking and speaking of ordinary people. Also, words with metaphorical and ironic meanings have a high potential to influence the health performance of people in society and increase public awareness of health communication. Therefore, using them to create a new value system with the aim of controlling and overcoming the consequences of the epidemic is very effective.

기사형광고 규제에 관한 연구 : 의료광고를 중심으로

기사형광고 규제에 관한 연구 : 의료광고를 중심으로

Hegemony of Western Images in the Aesthetic Representation of Food Advertising in Indonesia

Hegemony of Western Images in the Aesthetic Representation of Food Advertising in Indonesia

Insights into Teaching Reading Skill Using Advertisement Media (A Case Study)

In the current professional and educational environment, students must enhance their language abilities to capitalize on career and academic opportunities. Although reading is a crucial skill for youngsters, many struggle to comprehend, understand, and assimilate the content. This study investigates an interactive supplementary tool that enhances reading proficiency and facilitates students' comprehension of the text. During the academic year 2022–2023, a cohort of 120 female students was surveyed over the course of two semesters. The data collection methods used in this study consisted of a questionnaire that examined students' perspectives on advertising materials utilized in reading skills classrooms, along with a semi-structured questionnaire administered at the end of each unit. The results of this study suggest that the usage of commercial advertising improved students' reading ability, making it a great resource for teaching language skills.

Understanding Factors That Affect Social Media Advertisement Adoption for Small Medium Enterprises in Indonesia the Case of Facebook Advertisement

Advancement of technology in the field of marketing has been one significant factor in assisting Small Medium Enterprises (SMEs) to increase their competitiveness. Meta, as a technological company, provide Facebook advertisement as a mean of digital social media advertising. One of the challenges that Meta faced is to attract more Facebook ads adoption especially in the Small Medium Enterprise sector. This research objective is to understand the factors that affect social media advertisement adoption, in this case Facebook advertisement, for small medium enterprises in Indonesia. There are eight variables that are believed to influence customer intention to adopt Facebook advertisement which are performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, perceived technology security and self-efficacy. The main data was collected by an online survey and 350 SMEs participated in it. The respondents are SMEs that operate in Indonesia and either have not use Facebook advertisement service or do not use the service anymore. The sample was gathered using non-probability convenience sampling and the data was analysed using structural equation model technique. The research found that Self-efficacy is the highest influencing variable that are statistically significant to influence SMEs intention to adopt Facebook advertisement. Effort expectancy and social influence are found to be statistically significant to influence SMEs intention to adopt Facebook advertisement. Hedonic motivation and price value factor are found to be statistically significant to influence intention to adopt Facebook ads for SMEs that have use the service but choose not to use it anymore. In the contrary, the factor of performance expectancy, facilitating condition and perceived technology security are found to be not statistically significant to influence intention to adopt Facebook ads among Indonesia SMEs. The research suggests Meta to prioritize an effort to increase SMEs self-efficacy in using Facebook advertisement by giving free training and certification. Other suggestions are to partner with relevant key opinion leaders (KOL)/communities, creating engagement with SMEs through events and giving monetary incentives such as discount coupons. For future research, researcher suggest different/smaller respondent demography and/or different social media advertising platform. Research with respondent that are actively using Facebook advertising service could also give additional insight to the study.

How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective

AbstractThe effect of self‐profiling on people's responses toward commercial information (e.g., advertisements) delivered on social media remains unexplored. This study proposed a conceptual model examining the path from the authenticity of username and avatar and its antecedents to native advertising engagement from the perspective of self‐disclosure. Four subsequent studies were conducted to test our research model. The results indicated that the authenticity of username and avatar is a crucial determinant of engagement with advertising information. Moreover, social media involvement moderates the relationship between the authenticity of username and avatar and advertising engagement. Social media engagement partially mediates the relationship between the authenticity of username and avatar and advertising engagement. Regarding the antecedents of the authenticity of username and avatar, self‐presentation, relationship building, privacy concerns, privacy risks and trust belief are significant, while relationship maintenance is insignificant. This study contributes to our understanding of self‐profiling authenticity and its effect on people's engagement by employing the theory of self‐disclosure in the context of social media and provides critical managerial insights for social media platforms and advertisers.

The role of the media in sports marketing for the Iraqi national sports federations (Olympic - non-Olympic) from the point of view of its members.


 The mass attendance of sports matches, whether from stadiums or through television or even through other media such as newspapers, radio and other media has prompted many businessmen and major commercial companies to benefit from sports. Methods and the development of the media in sports, which had a great impact on the sports career. Commercial companies have found that the best advertising medium is through sports media, as they have found that commercial products' association with famous athletes or famous clubs has a much greater impact than traditional media.The current research aims to know the role of the media in sports marketing and the percentage of its contribution to it. The researchers used the descriptive approach in the survey method. The research community consisted of (47) Olympic and non-Olympic federations, with a number of (381). They represent members of the administrative bodies of sports federations in Iraq with the research community that represents the community. The total and divided randomly so that each group is an independent sample from the other with a separate procedure from the other research procedures. It fits with the research problem to be consistent with the phenomenon studied, and the exploratory sample consists of (20) members at a rate of (5.2%) chosen randomly, and the construction sample consists of (112) members with a percentage of (29.39)%, while the application sample consists of (144) members with a percentage of ( 37.79)%, and the scientific bases (honesty and stability) were used for the scale. From the results of the research, all federations consider the ministry a funding agency that must provide the required funds, and there is awareness by the sports media towards sports marketing. The study recommended that it be Show the media their positive role in serving the marketing activity of sports institutions. Paying attention to the process of continuous evaluation of the media messages used in sports marketing. Media interest in press, television, websites and others for the institution's activity
 

The Influence of Online Advertising on Student Preferences towards Smartphone Brands: A Case of the Students at University of Iringa

The purpose of the study was to assess the influence of online advertising on student preferences towards smartphone brands. Specifically, the study intended to examine the influence of social media influencer endorsements, advertisement credibility and electronic word of mouth for the students of University of Iringa. The research employed a quantitative research approach. Cross- sectional design was used to gather data and descriptive design used to analyze and summarize the results to answer the research problem. The targeted population was 5262 students from University of Iringa where a sample size of 98 was drawn out of it. Simple random sampling technique was used to select respondents who are the students of University of Iringa. Data analysis was conducted using descriptive statistics via SPSS version 20 software. The findings highlighted the significant influence of electronic word of mouth and online advertising credibility on student preferences for smartphone brands. However, social media influencer endorsements exhibited a moderate influence. Students displayed a preference for credible and transparent advertising content, valuing their purchasing experiences and relying on peer feedback through electronic word of mouth. Nevertheless, the study also revealed a level of skepticism and limited impact of social media influencer endorsements on student preferences for smartphone brands. This detailed understanding underscores the importance for firms to craft genuine and transparent influencer partnerships, and leveraging credible advertising practices to resonate with student discerning preferences in the competitive smartphone market. While price is one of the significant factors influencing consumer preferences, the study also recommends that manufacturers should prioritize innovation, efficient supply chains, and sustainability for competitive

Ethnic representation analysis of commercial movie posters

In the last decades, global awareness toward the importance of diverse representation has been increasing. The lack of diversity and discrimination toward minorities did not skip the film industry. Here, we examine ethnic bias in the film industry through commercial posters, the industry’s primary advertisement medium for decades. Movie posters are designed to establish the viewer’s initial impression. We developed a novel approach for evaluating ethnic bias in the film industry by analyzing nearly 125,000 posters using state-of-the-art deep learning models. Our analysis shows that while ethnic biases still exist, there is a trend of reduction of bias, as seen by several parameters. Particularly in English-speaking movies, the ethnic distribution of characters on posters from the last couple of years is reaching numbers that are approaching the actual ethnic composition of the US population. An automatic approach to monitoring ethnic diversity in the film industry, potentially integrated with financial value, may be of significant use for producers and policymakers.

Analisa Bauran Pemasaran Jasa Hotel Belangi Syariah Takengon

This thesis is the result of research and discussion. The problem identification in this research is what is the marketing mix for the services of the Takengon Belangi Syariah Hotel. And the aim of this research is to determine the service marketing mix at the Belangi Syariah Takengon Hotel. And the benefit of this research is to develop good knowledge and apply the knowledge that has been obtained during the course. Information and references for the Belangi Syariah Takengon Hotel as well as a wealth of knowledge. The scope of this research concerns the analysis of the marketing mix of services at the Belangi Syariah Takengon Hotel. The respondents for this research were the managers and employees of the Belangi Syariah Takengon Hotel, totaling 5 people. This data collection was carried out by observation and interviews. The research results show that in terms of product, the main product of the Belangi Syariah Takengon Hotel is rooms with 5 types, namely family rooms, deluxe rooms, twin rooms, standard double rooms and single rooms. For price, in determining the price of the Belangi Syariah Takengon Hotel, it refers to the facilities, the price is according to its class, namely IDR 300,000 for a single room, standard double room type IDR. 365,000, twin room type Rp. 550,000, deluxe room type Rp. 665,000, and family room for Rp. 800,000. For Place, the location of the Hotel Belangi Syariah Takengon is strategic and very easy to access for consumers who come from outside Takengon. For People, employees provide good, fast, friendly, thorough and accurate service. For Physical Evidence, the Belangi Syariah Takengon Hotel has a 3-story building, the first floor is filled with an AC lobby, smoking area and mini market and there is an ATM machine, the second and third floors are filled with hotel rooms. In the Process, the Belangi Syariah Takengon Hotel service process collaborates with online hotel booking services, such as tiket.com, booking.com, traveloka.com, pegipegi.com and others, and customers can also come by telephone or come in person, method Payment can be made via cash and non-cash. Finally, for Promotion, there are two strategies implemented at the Belangi Syariah Takengon Hotel, namely pull and push strategies that utilize various social media, placing advertisements in mass media, electronic media, as well as trying to be active in government and non-government activities.

Promising Themes for Electronic Cigarette Prevention Campaigns for Youth and Young Adults.

Electronic cigarettes (e-cigarettes) are the most widely used tobacco product by youth and young adults in the United States. Effective prevention campaigns require the identification of appropriate content focus for message construction. A sample of 2622 youth and young adults ages 15-24 were recruited through social media advertisements and completed an online survey. Respondents reported current e-cigarette use or intention to use if not currently using. They also indicated agreement or disagreement with 75 e-cigarette-related beliefs representing 16 themes. The relative promise of each theme/belief for campaign messaging was investigated by examining its association with the behavior/intention outcomes and the opportunity for positive change in its distribution (room to move). All themes showed significant associations with the behavior (ORs = 2.49-19.04) and intention (ORs = 2.21-6.11) outcomes. Room to move for themes ranged from 32.9% to 96.3% in behavior analysis and 15.6-93.9% in intention analysis. A normed relative promise index (M = 50, SD = 17) showed flavors (72), comparison to cigarettes (69), and relaxation and mental health (68) as the top ranked themes. Subgroup analyses by demographics revealed few differences. Results on the belief level were largely consistent with those on the theme level. Data from this study provide timely evidence for the relative value of various themes/beliefs as potential targets for message development in e-cigarette prevention campaigns. The final selection of target themes/beliefs requires consideration of openness to persuasion, which may be informed by additional testing. Electronic cigarettes (e-cigarettes) are the most widely used tobacco products among youth and young adults in the United States. This study adds new evidence on the relative promise of a wide range of e-cigarette beliefs and belief clusters (themes) as potential targets for message development in educational campaigns. This evidence is important to consider in future campaign efforts directed at the youth and young adult populations in the United States.