Banner Advertisements Research Articles

Цифрові технології у просуванні страхових продуктів на ринку

In the context of martial law, it is important for clients of insurance companies to be informed and to be able to purchase insurance products remotely, as this requires the least amount of time and does not bind them to a specific place of purchase. It has been established that it is important for them to have a modern insurer's website where they can obtain the necessary information, select and purchase the necessary insurance products. An important factor in ensuring the efficient operation of an insurance company is to ensure the attendance of its own website, i.e., to establish an efficient mechanism for ensuring constant Internet traffic. Based on the study of traffic and the main sources of traffic of the largest insurance companies in July 2024, it was found that the largest number of visits was observed for the websites of ARX, UNIQA, ORANTA, PZU UKRAINE, while ARSENAL INSURANCE, KNIAZHA, and UNIVERSALNA managed to attract the fewest visitors. The highest direct traffic is observed for such insurers as ORANTA, INGO, VUSO, and USG, but this figure is quite high for other insurance companies as well. This indicates their significant efforts to form and maintain a circle of loyal customers. Referral traffic is characterized by medium stability. UNIVERSALNA, ARSENAL INSURANCE, VUSO and ARX pay the most attention to this type of traffic. The highest organic traffic is observed for the websites of TAS SG, ARSENAL INSURANCE, PZU Ukraine, KNIAZHA, and USG, which are trying to form a circle of loyal customers through it. In July 2024, the most active paid advertising campaigns were conducted by insurance companies UNIVERSALNA, ARX, UNIQA, INGO, and VUSO. In order to reach a wider range of potential customers, insurers should use banner advertising by placing it on third-party websites. To this end, they need to use high-traffic resources with interesting and useful content for visitors. In this case, the subject matter of the banners and the websites where they will be placed should be similar. The study also showed that social and email traffic is used by insurers to a very limited extent. To improve the traffic of domestic insurance companies, it is recommended that they expand their presence in social networks and offer potential and existing customers interesting, useful, personalized, relevant newsletters.

РЕКЛАМНО-КОМУНІКАЦІЙНА ІНДУСТРІЯ УКРАЇНИ: ВПЛИВ ФАКТОРІВ МАКРОСЕРЕДОВИЩА

The article examines changes in the structure of the advertising market and its synergy with Digital. It was established that the structure of the advertising market, as of 2023, consists of four directions: media advertising, marketing services, digital advertising and PR market. In turn, media advertising includes: TV advertising (direct advertising, sponsorship); digital TV; advertising in the press (national, including sponsorship, regional, specialized); radio advertising (national, regional, sponsorship); OOH Media (outdoor advertising, transport advertising, DOOH, Indoor advertising); advertising in cinemas; Digital (Internet) Media advertising. Marketing services include: Trade marketing (Merchandising, Trade promo, Personnel motivation and control programs); Loyalty marketing (Mailing, DB management, Contact Center); Consumer marketing; Event Marketing and Sponsorship. Digital advertising includes: banner advertising, ads in social networks, rich media; digital video, incl. Youtube; search (paid publication in search engines), including part of GDN; influencer marketing and other digital. Quantitative indicators of the advertising market were studied and significant growth of Digital advertising in 2013-2022 was revealed. The influence of macroeconomic factors, in particular, digital technologies, the COVID-19 pandemic, the Russian-Ukrainian war on advertising and communication activities is analyzed. The study showed that the COVID-19 pandemic contributed to the development and increase of market volumes, and the war led to a significant decrease in the quantitative indicators of the media advertising, marketing services and PR market. The digital market also declined, but only to the indicators of the pandemic period. It was established that the technological factor had a significant impact on the advertising market, not only by changing traditional platforms, but also by additional opportunities in the field of production of advertising materials and creativity. The changes in the legislation of Ukraine introducing the norms of the European legislation into the national legislation through the implementation of certain provisions of the EU legislation in the field of audiovisual advertising are indicated.

Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements: The impact of banner and native advertising.

The assessment of online health-related information presents a significant challenge for today's youth. Using the Processing of Commercial Media Content (PCMC) model, we investigated the impact of advertising on the perceived credibility of informational content concerning fitness (in boys) and dietary supplements (in girls). In a survey-based preregistered experiment, 681 Czech adolescents (aged 13-18, 52% girls) were randomly assigned to three groups and exposed to websites with a banner ad, a native ad, or simple informational text without an ad. The presence of ads on websites diminishes the perceived credibility of informational content. While we did not observe the difference between banner and native advertising, we found one gender-specific difference. Specifically, boys perceive informational content linked with native ads as more credible compared to girls. Additionally, no difference was found between younger and older adolescents. Adolescents demonstrated success in identifying both types of advertisements, irrespective of their age. The findings are discussed in light of individual differences and various approaches to processing online content. It appears that adolescents are accustomed to native advertising, which seamlessly integrates with traditional banner ads. Moreover, it is plausible that boys assess advertising texts more heuristically and less systematically than girls. Contrary to PCMC expectations, even younger adolescents seem to possess sufficient skills to identify the advertisements.

Вплив сучасних digital-комунікацій на поведінку споживача

The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.

Features of Monetization of Internet Media: on the Example of Internet Periodicals of the Belgorod Region

This article is devoted to the study of methods of monetization of online periodicals, the study of its features, as well as the analysis of online periodicals of the Belgorod region for the use of various approaches to the issue of monetization. The subject of the research in the article are the Internet periodicals of the Belgorod region, leading the rating of the Information and analytical online service "Medialogia" for 2020, as the most cited periodicals of the Belgorod region for the specified year. The research method includes content analysis and comparative analysis of the techniques and methods used to monetize online media. The main objective of the study was to identify current ways of monetization of online periodicals and to detect trends in their further development. Such a study of online periodicals of the Belgorod region was carried out for the first time, which explains its significance and novelty. During the analysis, the following conclusions were made: currently there is no single business model for monetization of online media. However, further expansion of the range of advertising services offered is inevitable: almost any media outlet has an electronic analogue on the Internet, which means it is becoming increasingly difficult to compete. In order to attract advertisers and audiences, online publications need to take a comprehensive approach to monetization issues and regularly analyze feedback. Online publications of the Belgorod region mostly offer advertisers exactly this approach, but banner advertising is predominant. The least used way of monetization is a paid subscription to content.

Willingness to use long-acting injectable PrEP among HIV-negative/unknown men who have sex with men in mainland China: A cross-sectional online survey.

Men who have sex with men (MSM) are at high risk of HIV acquisition. Long-acting injectable-pre-exposure prophylaxis (LAI-PrEP), requiring less frequent dosing, is being studied as an alternative method to daily oral HIV PrEP. With the addition of this potential new prevention method, it expands the scope for a wider user choice and is expected to increase the acceptability and uptake of HIV prevention measures. The aim of our study was to explore the willingness to use LAI-PrEP and associated influential factors. Participants were recruited from December 2020 to March 2021 through banner advertisements on web- and mobile app-based platforms on Blued, a large gay Chinese social media platform. MSM in our cross-sectional study was HIV-negative and currently lived in mainland China. Participants were asked about their willingness to use LAI-PrEP and reasons why they might be or not be willing to use LAI-PrEP. Multivariable logistic regression was used to analyze the factors associated with the willingness to use LAI-PrEP. In total, 969 participants met the inclusion criteria and finished the survey. Nearly twenty percent (19.5%) of participants had never tested for HIV; 66.8% of MSM had multiple male partners; and 51.6% of MSM engaged in condomless sex with their partner. About three-fifths (66.3%) of MSM were aware of PrEP, and only 3.9% of MSM had used PrEP before. The willingness to use LAI-PrEP among MSM was 74.0% (95% CI: 71.4%-76.6%). MSM with higher education levels were less likely to show a willingness to use LAI-PrEP (AOR = 0.56, 95%CI: 0.38-0.84). Participants who had a history of HIV test (AOR = 1.68, 95%CI: 1.11-2.55), were willing to use daily oral PrEP (AOR = 10.64, 95%CI:7.43-15.21), had multiple male sexual partners (AOR = 1.33, 95%CI:0.93-1.90), who used rush popper(AOR = 1.49, 95%CI:1.05-2.13), and who were aware of PEP (AOR = 1.66, 95%CI: 1.02-2.70) were more likely to show willingness to use LAI-PrEP. In our study, MSM had quite high awareness but low uptake of PrEP. As LAI-PrEP is expected to be approved for use in China in the future, our study of MSM highlights the need for key population-focused education programs about PrEP and healthy sexual behavior. This study also provides some evidence for LAI-PrEP use among the Chinese MSM population in the future.

Analysis of Errors in Using Words and Punctuation on Housing Advertising Banners in Jatiasih District, Bekasi City and Their Implications for Indonesian Language Learning

This study aims to analyze the errors in the use of words and punctuation on housing advertisement banners. The purpose of this study is to find out and describe the forms of word errors and punctuation on housing advertisement banners. This type of research is qualitative research which describes the data using a series of sentences. The method in this study is a qualitative method based on the philosophy of postpositivism, used to research on natural object conditions, (as opposed to experiments) where the researcher is the key instrument. Data collection techniques are carried out triangulation (combined), data analysis is inductive/qualitative, and the results of qualitative research emphasize eating more than generalization. The research technique used is to describe and understand the existence of errors in the use of words and punctuation on housing advertisement banners. Based on the results of the study, it was found that the form of errors in the use of the word aspects of accuracy, and aspects of conformity was found. Errors in the use of punctuation consisting of: (1) errors in the use of punctuation marks (.), (2) errors in the use of punctuation marks (,), (3) errors in the use of punctuation marks (-), (4) errors in the use of punctuation marks punctuation (-), (5) errors in the use of exclamation marks (!), (6) errors in the use of quotation marks (“…”), (7) errors in the use of single quotation marks ('...') , and (8) errors in using slash punctuation (/). In writing one must understand the rules of writing, one of which is the use of standard words and the use of PUEBI, so that writing complies with good and correct rules in the use of capital letters, punctuation marks , and word writing

WAYS TO ENHANCE MARKETING COMMUNICATIONS AND ADVERTISING FOR BUSINESSES ON THE INTERNET

This article addresses the pressing issue of discussing the significance of integrated marketing communications for modern businesses and offers recommendations for their effective utilization on the Internet. It emphasizes the pivotal role of electronic communications in engaging with contemporary consumers and provides practical advice for optimizing marketing strategies and advertising efforts to achieve greater efficiency and impact on the target audience in the online environment. The importance of utilizing banner and contextual advertising, as well as other tools for enhancing the effectiveness of marketing communications on the Internet, is examined. The focus is placed on the use of online chat and email marketing to attract interest and interaction with consumers. Additionally, guidance is given on optimizing websites and content for effective engagement with consumers in the online environment. The article discusses the use of messengers for information distribution, participation in partner programs, optimization for search engines (SEO), the application of crowd technologies, and other methods to enhance digital marketing communications. Key recommendations are also provided for creating effective advertising materials and interacting with consumers online to achieve better results in the fields of marketing and advertising for businesses on the Internet. The main conditions for achieving efficiency in managing marketing communications for a trade enterprise on the Internet are outlined. Among them, the need to formulate a communication strategy, distribute the budget wisely, engage in professional promotion, control deadlines, and adapt messages to changes in the business environment are highlighted. It is demonstrated that the effectiveness of these measures largely depends on thorough market analysis and the response of the target audience. Continuous monitoring and strategy adaptation are identified as key components of successful management of marketing communications on the Internet.

Pragmatic Features of English Ecological Advertisement

This article is devoted to the study of English ecological advertisement within the cognitive and discursive paradigm. The relevance of the study is due to the close attention of the whole world to environmental problems and the search for their solutions through the formation of the ecological consciousness of the population. One of the ways to influence the behavior of society is social advertising. The purpose of the article is to identify ways to implement the pragmatic setting of the English ecological advertisement texts. The article was carried out within the framework of an interdisciplinary approach using the methods of discursive, contextual and semantic analysis, elements of interpretation. The material of the study is the English texts of banner and video advertisements posted on the Internet on the sites “Greenpeace”, “World Wide Fund for Nature” in the amount of 202 examples. The authors of the article believe that the main strategies implemented in English ecological advertisement are the strategy of managing the criticality of perception and the frustration strategy. The cognitive and discursive model of ecological advertisement will include obligatory participants, i.e. the subject (on whose behalf the material is presented), the subject (explicated along with the person through the personification of the animal and the object), the object (the current problematic environmental topics) and the predicate. The type of informing as an optional member of the cognitive and discursive model in ecological advertisement allows you to convey to the addressee information about the current environmental situation, a message about an interesting fact, environmental forecasting. According to the authors, the characteristic linguistic means presented in environmental advertising are wordplay, rhyme, symbolism of color terms, and allusions. These tools, combined with audiovisual effects, make ecological advertisement memorable and have the right impact on the addressee.

Pemanfaatan Zakat Mualaf Berbasis Inovasi Tepung Sagu Sebagai Rotipenakuk di Desa Kubalahin Kabupaten Buru

Lolongguba is the second largest sago producing sub-district in Buru Regency after Teluk Kayeli Sub-district, which has a sago area with a production of 16 tons of sago flour per month. Lolongguba District, which is the center for processing and producing sago, is Kubalahin Village, the majority of whose population are Muslim converts who have converted to Islam since 2009 and earn their living as gardeners and sago farmers. The partner's problem is the lack of knowledge about innovations in processing sago flour into a consumer product with various flavors and not having adequate equipment and equipment to support the implementation of activities, as well as processing techniques, entrepreneurship methods and marketing systems that can increase economic value. The aim of community service activities is to introduce the community to innovation skills in entrepreneurship which are oriented towards development, empowerment and improving the economy, through the use of Mualaf Zakat towards this to achieve output targets with the implementation target of empowering business groups, developing business and entrepreneurship skills besides that. to increase economic value through income from sales of processed Sago Flour products. From this Penakuk Roti product innovation, attractive labels will be made on the product packaging and promotions will be carried out by placing banner advertisements in front of partners' houses and also business groups

The Restaurateurs' Perspective on The Impact of Social Media Advertisements on Family Restaurants in Dungun, Terengganu

The use of social media as a marketing tool has become increasingly important for businesses of all sizes to reach potential customers and build brand trust. In the restaurant industry, social media has become a popular platform for businesses due to its wide user base, ease of use, and ability to reach diverse audiences. However, the effectiveness of social media as a marketing tool for restaurants has not been extensively studied in the Malaysian context. This study explores the use of social media as a marketing tool by restaurateurs in Dungun, Malaysia. The study found that family-style restaurants predominantly use Facebook, Instagram, and WhatsApp to engage with their target audience, in addition to relying on traditional marketing methods such as word-of-mouth and banner advertising. The research highlights the increasing importance of social media as a tool for businesses to reach potential customers and build brand trust. The study emphasizes the importance of effective communication through a combination of marketing strategies and identifies key components of a successful marketing strategy in the restaurant industry. The research design is exploratory, with a non-probability sampling technique used to select ten family-style restaurants within a 10 km radius of UiTM Dungun, Terengganu. The study provides valuable insights into the role of social media in restaurant marketing strategies and suggests future research can explore the possibilities of social media in other industries. Overall, this study provides valuable insights into the role of social media in restaurant marketing strategies in the Malaysian context. It suggests that social media is an effective tool for restaurateurs in Dungun to promote and increase the performance of their family-style restaurants. Future research can explore the possibilities of social media in other industries and consider larger sample sizes for better results.

Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency

ABSTRACT The impact of banner advertisement frequency on consumers’ cognitive (i.e., brand recall) and behavioral responses (i.e., click-through) is investigated, and a (4 × 2) between-participants factorial design matrix is developed. Applying logistic regression to a sample of 200 respondents, it was found that frequency of exposure is a powerful psychological cue affecting users’ cognition and behavior. Results indicated that the impact of banner advertisement frequency on both click-through and brand recall generates a response curve similar to a U-shaped curve; however, the effect varies in strength for different types of banner ads. Finally, we discuss theoretical and managerial implications of our research and identify future research directions, and explore the application of advanced AI techniques such as Deep Neural Networks (DNN) in banner-ad frequency.

Does banner advertising still capture attention? An eye-tracking study

Purpose The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, banner location, banner click and banner recognition. Design/methodology/approach The authors used a within-subjects design where 100 participants performed two tasks – reading a news and finding where to click next – on a Web page containing three banner ads embedded into the website content. The authors gathered behavioral and eye-tracking data. Findings Consumers disregard banner ads when they are performing a focused task (reading news). Visual attention paid to the banners while reading – but not while free browsing – and banner location do not impact ad clicking. In addition, it is not necessary to pay full attention to a banner ad to be able to recognize it afterward. Practical implications The strategy of embedding banners in the main content of a Web page leads to higher visual attention when consumers are browsing a Web page compared to a focused task (e.g. reading). It also increases ad recognition over time compared to benchmark levels for ads placed in traditional positions. Originality/value Previous studies mainly assessed effectiveness of banners located at the top or lateral of a Web page. The authors used eye tracking as an objective measure of visual attention to banner ads embedded in Web page content and behavioral metrics to assess ad interest and measured ad recognition over time.

OCR 및 Average Hash 기법을 사용한 이미지 기반 유해사이트 판별 방법

Recently, websites containing harmful information such as gambling, illegal drugs, pornography, and prostitution are exposed to the public. These harmful sites cause damage to copyright holders and related service industries, and cause various social problems. In this paper, we propose an image-based harmful site identification system using OCR and Average Hash techniques to identify and classify harmful sites. This system uses the characteristic that most gambling banner advertisements repeatedly use similar images, and analyzes the similarity with the average hash value of the banner advertisement image. And using Easy OCR, it determines whether the phrase written in the banner advertisement is harmful or not. To evaluate the performance of the proposed idea, a program was created to determine harmfulness by collecting and analyzing the site"s banner advertisement image when the site name was entered, and it was confirmed that the discrimination accuracy was 84%. In addition, since the information collected while running the program is stored in the database, trends in harmful sites can be identified. This will be effectively used to search for harmful sites that are expected to occur.

Effects of online and offline advertising and their synergy on direct telephone sales

Retailers are accelerating direct marketing efforts to reach consumers, and increasingly integrating telephone numbers in online and offline advertisements to generate direct response. The telephone channel is a channel for both lead generation and sales, and yet its effectiveness for direct sales is unexplored. We provide a novel investigation of the effects of online and offline advertising (search advertising, banner advertising, general print advertising and specialty print advertising) on inbound telephone sales using a unique channel-specific telephone sales dataset. We make four findings: banner advertising, typically suited for exposure-based objectives in online and offline channels, is in fact more effective than search advertising to influence inbound telephone sales in both the short term and long term; print advertising is useful for generating inbound telephone sales; there are synergies for advertising in general (non-product focused) and specialty print (product focused) media; and online advertising is complementary to offline advertising and influences inbound telephone sales from print media. These results highlight that the combinations of advertising sources that effectively generate inbound telephone sales are different from those observed to influence sales in other channels, and have important managerial implications.

Rancang Bangun Sistem Manajemen Banner Periklanan pada PT. Merah Putih Media Menggunakan Framework Laravel Berbasis Web dan Metode RAD

Abstract
 
 Banner Advertising Management System at PT. Merah Putih Media is designed to facilitate the management of advertising banner data on online media owned by companies. The aim of this research is to design and build an efficient, easy-to-use banner advertising management system. This study uses the Laravel Framework as a development basis and the RAD Method to speed up the system development process. In system development, the RAD method allows for rapid prototyping and testing so that the results can be evaluated immediately. The system consists of banner ad data management and user management modules. The banner ad data management module is used to manage banner ad data on online media, while the user management module is used to manage system users. The result of this research is a banner advertising data management system to manage banner advertising data at PT. Merah Putih Media. This system effectively and efficiently manages advertising banners on online media and can help PT. Merah Putih Media in improving company performance.
 
 Keywords: laravel, banner ads, php, framework, bootstrap, RAD.

Social Media Advertising: A Study of Consumer Demographics

Social media has grown into an essential platform for businesses to engage with and make an impression on their target market. Since the advent of digital platforms, marketers have focused on researching the effectiveness of advertisements and the best channels for sharing them. The study focuses on how well-informed people are about social media advertising and how it influences consumer demographic profiles, consumer trust in selected social media advertisements, and the reliability of social media advertisements. Numerous social networking sites, including Facebook, Twitter, YouTube, Instagram, etc., use various communication strategies that not only have an effect on their members but also help in appealing to them to interact. Instead of the usual banner and pop-up advertising, people become emotionally attached to brand communication on social networking sites. The study is based on both secondary and primary data. Using a questionnaire and the random sampling technique, data was gathered from 180 respondents within various districts of Uttar Pradesh.

Online newspapers and banner Ads

Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-35 was conducted using self-administered structured questionnaires. Structural equation modeling was then used to test and refine a model representing correlated relationships among the variables. The findings implied that advertiser credibility and the substance of informative advertising influenced attitudes toward advertising, whereas attitudes toward brands were affected by all variables investigated. For business practitioners, this study suggested that to improve customer attitudes toward advertisements and brands advertised; advertisers should assess the credibility and information delivered in advertisements.

The Use of Digital Marketing Technologies in the Commercial Activity to Increase Enterprises’ Value in the COVID-19 Conditions

Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the commercial activities of enterprises to increase their value, competitiveness and ensure sustainability of development in the conditions of the COVID-19 pandemic. The methodological basis of the study of the use of digital marketing technologies in the commercial activities of enterprises in the conditions of the COVID-19 pandemic is a systematic approach and principles of digital marketing management, including: goal orientation, efficiency, functionality and complexity. The feasibility of the complex application of digital marketing tools in the commercial activities of the enterprise for the implementation of the marketing strategy in the conditions of the COVID-19 pandemic has been proven, including: contextual advertising, SEO and SEM promotion, banner advertising, advertising windows, television advertising, radio advertising, advertising in gaming, shopping and other applications, native advertising, SMS mailing, QR codes in offline mode, viral advertising, advertising in messengers, teaser advertising, retargeting. The advantages and disadvantages of using digital marketing in the commercial activity of the enterprise in the conditions of the COVID-19 pandemic are highlighted. The need to apply promising innovative implementations in the field of digital marketing has been proven, which should include: the use of online testing; implementation of voice search; use of chat bots; use of video marketing; use of interactive content.

Translation Error In Advertisements

The researcher intends to conduct a study to examine advertisement banners that have an error in translating or modifying the word from source language to target language. the research is to investigate the many sorts of translation errors in advertisement banners. The study concentrated on the incorrect translation of source language to target language that occurred in advertising. This research is classified as Descriptive Qualitative Research. Qualitative research is a descriptive method in which data is collected in the form of written or spoken words. The data was collected from 20 public signs in Medan by the researcher. These public signs display the name of the service to the public. After assessment the data, it was discovered that translation error is 70% in spelling mistakes, 10% in grammatical errors, 15% in vocabulary misspellings, and 5% in punctuation. The greatest percentage is found in spelling errors. In the interview section, spelling mistakes and vocabulary misspellings occurred because they did not know how to produce the correct word due to a lack of vocabulary in English. Grammatical errors occurred because they did not know how to arrange the words correctly, and punctuation is the lowest error since it is not difficult to know how to apply proper punctuation in text