Social Media Advertising: A Study of Consumer Demographics

Abstract

Social media has grown into an essential platform for businesses to engage with and make an impression on their target market. Since the advent of digital platforms, marketers have focused on researching the effectiveness of advertisements and the best channels for sharing them. The study focuses on how well-informed people are about social media advertising and how it influences consumer demographic profiles, consumer trust in selected social media advertisements, and the reliability of social media advertisements. Numerous social networking sites, including Facebook, Twitter, YouTube, Instagram, etc., use various communication strategies that not only have an effect on their members but also help in appealing to them to interact. Instead of the usual banner and pop-up advertising, people become emotionally attached to brand communication on social networking sites. The study is based on both secondary and primary data. Using a questionnaire and the random sampling technique, data was gathered from 180 respondents within various districts of Uttar Pradesh.