One of the features of the sol–gel techniques is closeness to the industrial applications. Another feature is the variation of shapes of obtained materials like bulk, fiber, coating film, powder and so on. Among them, the author has focused on research of the sol–gel coatings on various substrates for practical applications as well as the fundamental research under the collaboration with industry. In this review, results of such research will be presented. These include (a) protective coating on metal sheets, (b) micropatterning on glass substrates, (c) water-repellant coating on windshields, (d) colored coating on glass bottles for easy recycling, (e) superhydrophobic and superhydrophilic coating on glass plates, and (f) anti-reflective coating on glass lenses for cameras. Some were highly successful, and some were not, of course. The author also contributed to the foundation of The Japanese Sol–Gel Society in 2003. The activities of The Society in these 8 years are introduced.