PurposeThe aim of this study is to define the aspects of place attachment and their effect on migratory behaviour. It also aims to identify the connection between migration decision-making and workforce supply at the source, as well as to track the impact of adequate employment supplies and the improvement on employment generation.Design/methodology/approachA primary study was conducted among the migrants who returned back during nationwide lockdown with the help of tested structured questionnaire. The variables identified through review of literature and pilot study are tested using a structural equation modelling model.FindingsThe result exhibited that all hypothesised relationships had a positive and significant connection. The overall results showed there is a significant and positive connection between place attachment and migratory behaviour, and both have a positive impact on economic activity.Originality/valueThis survey is conducted in the districts of West Bengal, India. There are several documents on the connection to the place attachment and the migratory behaviour. There are, however, no studies focusing on place attachment and its effect on economic activity on West Bengal, India, where migration is a serious problem. This is the first article that discusses three main concepts together such as place attachment, migratory behaviours and its influence on the economic activity of the districts of West Bengal, India.