Additional Services Research Articles

COVID-19 IMPACT ON HEALTH JOURNEYS FOR VETERANS WITH CHRONIC CONDITIONS

Abstract The majority of Veterans receiving care in the Veterans Administration (VA) are over 65 years, and many have multiple chronic conditions and functional limitations. In this mixed methods pilot study, we sought to understand how these Veterans experienced the pandemic and associated VA health system changes across two contrasting (rural/urban) VA New York medical settings. From December 2021-January 2023, we conducted semi-structured interviews including co-created journey maps and extracted participants’ demographic and clinical characteristics and outpatient encounters. Journey maps visualized health and related episodes and associated pain and bright spots calibrated by intensity. 40 Veterans participated. An intense COVID-19 reaction emerged in 25% (10/39) of participant journeys. A majority (80%; 8/10) had a mental health (MH) diagnosis, compared to 55% (21/39) overall. A journey typically began with feeling shocked, afraid, or in extreme distress; subsequently there was divergence with some expressing feeling better and others describing lingering negative effects on daily routines, views of a changed world, and persistent VA service impacts. Some reported new perceptions of vulnerability due to age and decreased well-being. Participants in this group used on average more outpatient care before and during the pandemic than other participants and transitioned to greater consumption of virtual care, reflecting utilization trends across participants with mental health diagnoses. The group had mixed feelings about the benefits of virtual care. Ongoing challenges with COVID-19 may indicate the potential need for additional well-designed supportive services and environments particularly sensitive to the long-term impact of COVID-19.

SUPPORT FOR FAMILY CAREGIVERS: WORK STRAIN AND THE IMPACTS OF FORMAL AND INFORMAL SUPPORT

Abstract In the US, caregiver burnout has significant mental and physical ramifications for an estimated 40 million unpaid caregivers. In addition to higher risks of depression, fatigue, and anxiety, caregivers are often squeezed in the already tenuous balance between work and life. This study seeks to assess whether and to what extent the mental health consequences of caregiver work strain is ameliorated by the presence of additional (informal) family caregivers and formal service use. This study utilizes data provided by the National Study of Caregiving (NSOC) data which is linked with care-recipient information from Health and Aging Trends Study (NHATS) data. We analyze mental health outcomes for caregivers who were present in years 2015 and 2017 (N = 281) using lagged linear regression techniques. We estimate associations of work-strain with mental health issues as well as the moderating effects of informal support (the number of additional caregivers) and utilization of formal support (such as paid service support, formal training, and Medicare funding). Preliminary analyses indicate that the additional informal support mitigates the effect of work strain on mental health. However, formal support corresponds with positive mental health outcomes in the absence of work strain and poorer mental health outcomes when the caregiver experiences work strain. One possible explanation is that formal support is more likely to be used when caregiver burden and isolation is higher, highlighting the importance of timing in service utilization as well as the importance of social and informal resources for employed caregivers.

UTILIZING TECHNOLOGY AND INTEGRATED SERVICES TO SUPPORT FAMILY CAREGIVERS IN RURAL COMMUNITIES

Abstract CRIS Healthy Aging is a non-profit organization in East Central Illinois that serves older adults who are often lower-income and/or living in a rural community. CRIS’ mission is to keep older adults safe, healthy, and independent in their own homes for as long as possible. CRIS’ Memory Care Program (MCP) expanded upon the evidence-based STAR-Caregivers (STAR-C) program. In addition to administering traditional STAR-C training, CRIS provides caregiving dyads with more integrated services, including (1) implementation of technology like the Amazon Alexa Echo Show devices and OneClick video conferencing for older adults, (2) peer support and education opportunities including Memory Café, Stress-Busting Program for Family Caregivers, and the NCOA Aging Mastery Program, as well as (3) providing financial assistance, respite, and additional aging services. In the past 4 years, the CRIS MCP, funded by a federal ADPI grant through ACL, has served approximately 200 caregiving dyads, and collected pre- and post-treatment survey data from a cohort of 52. Those served consistently reported that the STAR-C program was extremely helpful for them. Most importantly, caregivers reported significant decreases in behavior frequency (t=14.75, p<0.01) and severity of personal stress response (t-21.51, p<0.01). Compared to baseline, caregivers also reported feeling less resentful (p=0.005), less socially isolated (p>0.05, however qualitative data supports downward trend), and saw improvements to quality of life (t=-1.77, p<0.042). Ongoing barriers to service in these rural and low-income communities include a global pandemic, misinformation, fear of the unknown, family unwillingness to participate, and financial concerns.

Another One Rides the Bus: The Impact of School Transportation on Student Outcomes in Michigan

Abstract School transportation may increase student outcomes by providing a reliable and safe means of getting to and from school. Little evidence of the effects of such policies exists. In this paper, I provide some of the first causal evidence of transportation impacts on student attendance and achievement using a rich panel of student-level enrollment and address data for Michigan public school students and a unique dataset of district transportation policies for the largest fifty districts in Michigan. I exploit the walking distance cutoffs that determine transportation eligibility using a regression discontinuity design. I find that transportation eligibility increases attendance rates and lowers the probability of chronic absence. These effects are largest for economically disadvantaged students, who experience a 0.5 to 1 percentage point increase in attendance rates and a 2 to 4 percentage point decrease in the probability of being chronically absent. These results are compelling evidence that school-provided transportation increases attendance for students most at risk to miss school. However, I find no effect of school transportation on student achievement outcomes. Given the high costs of school transportation, targeting additional transportation services to chronically absent students as an attendance intervention may be more efficient than increasing bus services for all students.

EXAMINING THE ASSOCIATION AMONG ADLS, DEMOGRAPHICS, WITH FOOD SECURITY ADULTS AT SENIOR CENTERS IN FULTON COUNTY, GA

Abstract Food security amongst community-dwelling older adults attending senior centers is not often examined. It is an integral determinant of health because of the impact on multiple health conditions, which are further impacted by functional impairments and co-morbidities that can come with increasing age. Additionally, meal and nutrition education providers do not typically collect this information, which can be used to better provide services to their clients. This study examined the relationship between food security and demographic variables of older adults attending senior centers in Georgia served by nutrition provider Open Hand Atlanta (OHA). One hundred sixty-five senior center attendees were recruited from nine senior centers throughout Fulton County. The age of the participants ranged between 52 to 97, with most identifying as female (86.7%) and African American (79%). Food security (outcome of interest) was measured by the USDA 6-item module. Bivariate associations were tested between food security and ADLs and iADLs (instrumental ADLs) measured by a 15-item list, health conditions, shopping habits, transportation, caregiving, and demographics. Results showed that food security differed based on race/ethnicity X2 (n=165) = 8.94 (df=2), p = .011 and type of insurance X2 (n=100) = 5.95, (df=1) p = 0.015). In addition, those who are under public/Govt. insurance experience a higher proportion of food insecurity compared to those under private insurance (p=.015). Results have implications for nutrition providers when offering additional services to senior centers and the older adults they serve.

INCREASED SUPPORT FOR OLDER VETERANS AND THEIR CAREGIVERS USING TELEHEALTH SERVICES

Abstract Five million Veterans live in rural areas in the U.S., and about half of those live in the South. Rural Veterans are more likely to be older and have a disability compared with non-rural Veterans. In Texas, Veterans comprise seven percent of the adult population with a median age of 50 years, of those 17% live in rural areas where access to care is a concern for many Veterans and their families. Technology-based services could help close this gap. The GRECC Connect program is one way to reach rural Veterans and their caregivers. GRECC Connect is a multi-disciplinary virtual geriatrics program that provides support for providers to help manage older, rural Veterans through telemedicine. Patient Tele- consultations follow the Age-Friendly Geriatrics 5 M’s framework (Medications, Mentation, Mobility, Multi-complexity, and what Matters most). As a demonstration project at the San Antonio GRECC, we partnered with the Geriatric Extended Care Services (GEC), and the Dementia Caregiver Program (DCP) to educate and support caregivers. We also partnered with the education department to conduct clinic outreach. In Fiscal year 2022, we served 72 Veterans, 66 of those had a caregiver, and the majority (51/66, 77%) were enrolled in the DCP. In Q4 (17/17, 100%) of caregivers were enrolled in the DCP. In addition, Veterans were referred to 248 additional services including palliative care and saved 5,934 miles. The GRECC Connect program decreases barriers experienced by older rural Veterans including transportation, assistance to navigate VA system and access to specialty geriatric and palliative care.

Examining the Continuation of Suicide Prevention in Probation System: Empirical Evidence from Europe

The policies of the vast majority of nations and jurisdictions prioritize the prevention of suicide. In an effort to comprehend and eventually prevent suicide, psychologists, social scientists and forensic specialists from a variety of disciplines have provided suicide theories to explain the characteristics that render certain individuals more susceptible to suicidal behavior than most others. This review of the international practices for the continuation of suicide prevention in probation considers risk factors for suicide in probation, how probation can provide initiatives for prevention strategies, and what is currently identified as strategies to lower suicide among persons who are on probation supervision, generating the best practices and evidence. The aim of this review is to explore how to provide suicide prevention program (SPP) to probationers and what are best international practices that ensure the continuation of the suicide prevention program after early conditional release of a prisoner. The author examines implications of findings resulted from these studies and makes suggestions for possible best practices. The programs designed to improve the mental health of at-risk offenders need to be reliable and thoroughly evaluated for effectiveness in probation. Additional services for mentally disturbed offenders need to be arranged after their release from prison in order to be reintegrated into the community. Practical implications are examined.

Identifying New Tourist Destinations in Balikpapan's Protected Forest: a Solution to Prolonged Social Conflicts

Optimizing tourism potential in the Balikpapan Protected Forest (BPF) is one of the efforts that the Balikpapan government can make to reduce the long-standing social conflict in the area. However, these measures must be implemented wisely to ensure that biodiversity and natural ecosystems in BPF remain protected. This study aims to identify the location of the BPF area to be proposed as a potential location for a new tourist destination. Data collection was carried out through observation, indepth interviews, and focus group discussions. The data analysis used in this research is descriptive analysis, which is carried out by describing tourist destinations based on the 6A tourism principles (attractions, accessibility, amenities, additional services, available packages, and activities). The results show that there are 11 potential new tourist destinations in the BPF area. Most of it is agrotourism that uses social forestry land. Prospective new tourist destinations have specific activities, are easy to reach, and provide accommodation, amenities, and additional services. The addition of new tourist destinations in the BPF area can attract more visitors and increase sales of agricultural products. The government's agrotourism management plan in tourist forest areas has the potential to minimize social conflict, improve the regional economy, and provide a vehicle for environmental education for the community.

Analysis of Users’ Requirements for Public Waste Management Services Using Fuzzy Inference

Municipalities play a key role in public waste management ensuring effective and efficient service performance. In Colombia, the public utilities sector has undergone significant changes since decentralization and the entry of private companies into the sector. In this study, our purpose is to analyze user perceptions and their willingness to pay for additional services regarding waste management. By using data analysis methods and a Mamdani fuzzy inference system, we were able to identify users’ service requirements and expected quality. According to the results of our analysis, a combination of minimum coverage and low frequency resulted in a tariff increase of 7.05%. Furthermore, we recommend expanding the model to include other waste management services, such as solid waste collection, as well as to consider environmental aspects and sustainable practices.

Analisis Transformasi Digital, Sistem Eletronic Business Terhadap Peningkatan Efisiensi Oprasional Bank Syariah Indonesia

The study investigates the effects of digital transformation on business electronics on the efficiency of sharia bank operations in Indonesia. Shariah banks in Indonesia are seeking to improve their operational efficiency through investments in digital transformation in the light of rapid technological change. Surveys, interviews, and data analysis from the leading sharia bank in Indonesia are used to conduct research. Studies show that implementing digital transformation into the sharia bank's business electronics system has helped improve operational efficiency, including reducing operating costs, providing better service to customers, and improving accessibility. The study provides important insights for the Indonesian Sharia banking industry on how digital transformation can improve their operational efficiency and provide the basis for further development in this field. presence of additional services

Traditional social institutions in Romanian youth policy

Youth policy is an important area of the EU social policy. The national specificity of the EU member states allows different models for the implementation of youth policy, corresponding to their history and political culture. The study aims to explore a transition from the universalist model of implementing the Romanian youth policy of the socialist period to a centralised (or Mediterranean) one in which traditional social institutions play a pivotal role, such as family and the Church. The study applies the content analysis and the systemic method. Romania's accession to the EU made the government pay more attention to the youth. The funds for the youth policy were allocated from European integration funds. The government's strategy was to develop education and additional educational services and help children and the youth without parental care and large families. However, the quality of education deteriorated, aid did not reach its recipients, and tactically strategic goals were not achieved. The state youth policy turned out to be ineffective. The Romanian Orthodox Church (RuOC) became involved in solving issues of supporting children and the youth. Together with municipalities, sponsors, foreign philanthropists, the RuOC opens a network of social centers for children of permanent residence, day care, socio-cultural (educational, leisure, sports). The RuOC conducts actions in support of the development of secondary education to prevent dropouts from school, provide clothing and school supplies, study native history, etc. In general, the participation of the RuOC in solving youth problems convincingly indicates that a centralised model for the implementation of youth policy has been formed in Romania.

Sustainable Tourism: Cultural and Historical Tourism Destination, Bulang District, Batam City

Batam City is one of the main tourist destinations in Indonesia, side by side with Jakarta and Bali. Various tourist destinations are available in Batam City such as shopping tourism, sports tourism, marine tourism, MICE tourism, culinary tourism, religious tourism. As an area that was once the center of civilization in the past, Bulang District is one of the administrative areas of Batam City which still maintains the original cultural identity of Batam City. The various cultures and history have the potential to be developed as a tourist destination. However, currently these various potentials have not been utilized optimally. This study used a qualitative research method with a descriptive approach. Researchers try to get a picture of the actual conditions in the field and explain it in the form of a description. Retrieval of informants using purposive sampling. The data analysis used is Miles and Huberman's interactive model. The results of the study show that Bulang District has the potential to be developed as a cultural and historical tourism destination. There is a lot of cultural and historical heritage, both Tangible Culture and Intangible Culture. The Jogi Dance from the Basri Beach Studio represents the original culture of Batam City. In addition, there are also historical relics such as the Old Forest of Pulau Buluh, Happy Shop, Jami Nurul Iman Mosque, Samudera Bhakti Temple, Temenggung Abdul Jamal Funeral Complex, Temenggung Abdul Jamal's legacy weapons such as Pauh Janggih Washing Feet, Spears, Swords, Keris, Sundang, Talam and Plates. Aspects of supporting tourism, 1) Road accessibility and communication are well available, 2) Additional facilities are minimal, 3) Additional services are limited. So it needs sustainable planning and development so that the existing potential can be utilized optimally. In addition, synergy is needed between the government and various parties.

IMPACT OF SOCIAL MEDIA ON YOUNGER GENERATION

A social networking service is an online platform that focuses on building friendly social networks among people. For example: sharing interests and activities. A social network service essentially consists of a representation of each user, his or her social links, and a variety of additional services. Social Media technology plays an important role in helping people to make a successful transition to sustainable employment, Education, Good Communication, and independent living.
 The younger generation is using social networking sites to make friends and share interests. They tend to share photos, music, videos, propagate business ideas, marketing tool, showcase their talents etc.
 While there are many positive and negative aspects of social networking, the impact of these sites on the minds of the younger generation can also lead to anti-social behaviour in real life. 
 This paper is a fact-finding study on social media. The present study will spread light on how extensive impact has taken place in the present scenario in this information and technology-intensive era. The research tries to analyse how social media is being used by the younger generation for their development.

Marketing segmentation of banks’ corporate clients based on data mining technique

In recent years, the banking services market has been developing dynamically, experiencing a sharp increase in competition. Banks that provide maximum profitability for each client gain the most significant competitive advantage. The sales model in corporate banking is associated with personal interaction between bank employees and business owners, and the subsequent establishment of individual service conditions. However, this approach is often ineffective when a bank faces the issue of maximising the efficiency of business activities. This study aims to segment a bank’s corporate client base and develop a pricing strategy for each of the groups that have been singled out in the process. The study sample consisted of 4,500 corporate clients of a Ukrainian bank who were active users of euro accounts. The k-means data mining algorithm was used to develop marketing segments. The optimal number of clusters was determined by weighing the results of calculating 26 indices from the NbClust package and the bank’s business requirements. Six similarity groups were found during the calculation of the algorithm. The study found that clusters 1 and 2 were a concentration of unprofitable customers for whom an introduction of a service fee was urgently needed. Marketing segments 3 and 4 were customers who did not record net losses but with whom it was deemed necessary to work to improve their profitability. The remaining segments were ‘healthy’ users of euro accounts. With regard to these customers, it was recommended no additional service fees should be imposed. The proposed methodology makes it possible for a bank to remain attractive in a competitive environment while not incurring unnecessary costs.

MODEL RANCANG BANGUN VIRTUAL TOURISM DI OBJEK WISATA AIR TERJUN GOA GONG, DESA SULANGAI, BANJAR BATULANTANG, KECAMATAN PETANG, KABUPATEN BADUNG

This research discusses enjoying tourist attractions with virtual tourism in Sulangai Village, Bali, especially at Goa Gong waterfall tourist attraction. In the situation of a tourist attraction that is classified as a new category, the Sulangai Village Government chooses virtual tourism as a 4.0 promotional media to increase the number of domestic and foreign tourist arrivals. Tourist visit data from January to July 2022 was used to see changes in the number of tourist arrivals during that period. The research method used in this study is a qualitative method. Data collection was carried out by interview, observation and documentation. The study found out conclusions such as (a). There are tourist attractions, tourist facilities, accessibility, and additional tourist services that are quite adequate, (b). Processing of 360o virtual tour website applications uploaded to a free domain website called wix.com. However, the limitations in this study are (a). There is lack budget for making a 360o virtual tour, (b). Human resources in the IT department of the Sulangai Village Government have not fully mastered the making of 360o virtual tours, and (c). The attractions provided by this object are not enough for 360o video shooting. With this research, it is hoped that virtual tourism can provide a more pleasant and attractive appearance for potential tourists so that it can promote this tourist attraction even further

Perceived value in food retail: moderating effect of store format

Objective - This paper’s purpose is to measure the value perceived by food retail consumers under the moderating effect of the store format. Methodology: An online survey was administered to 493 food retail consumers. For the data analysis it was used the quantitative technique of Structural Equation Modelling (SEM). The analyses were performed with the aid of Minitab software version 12.1 and SmartPLS version 3. Results: The highest explanation degree of the perceived value for the Super / Hypermarkets format was the variables Products and Store Environment, as was the case for Wholesale self-service format. However, it should be noted that the Wholesale self-service format had the lowest structural coefficients for all paths of the model, indicating that the factors have less explanatory power on the perceived value of the consumer compared to the Super/Hypermarkets format. A notable difference between formats was noticed in the factor a Additional services variable, showing its vocation aimed at lower costs. Theoretical/methodological contributions: The investigation developed a quantitative model that demonstrates the adequacy of the model's component variables and that they vary according to the store format. The model developed can also be used as a basis for future research in other countries on food retail and other variations of retail. Relevance/Originality: This study is the first to investigate and measure the value perceived by food retail consumers, also taking into account the store format.

HR POLICY OF THE HIGHER EDUCATION INSTITUTIONS IN CRISIS CHALLENGES

The article is aimed at researching new strategies for management decisions focused on the development of human resources in the context of crisis challenges.
 It has been established that management decisions in the field of educational management are currently being implemented under conditions of financial constraints, and, accordingly, the further high-quality functioning of the education system and its strategic development, in the face of crisis challenges, requires modeling a new paradigm of the realized importance of human resources in the national higher education space, which in turn stimulates the search for new approaches to the implementation of management strategies in the field of higher education and the creation of new non-standard concepts of HR management in war conditions.
 It is proved that in the current conditions of increased risks, the strategy of HR policy of a higher education institution is aimed at maintaining the effectiveness of educational and scientific activities of participants in the educational process through modernization of the HR management system, ensuring a safe educational space, changing models of incentives and motivation for the professional development of research and teaching staff, creating internal financial resources by expanding the practices of providing additional educational services by a higher education institution, directing such revenues to the professional development of research and teaching staff and the creation of safe conditions for professional activity.
 It is determined that the main measures to manage the development of the scientific and pedagogical potential of a modern Ukrainian higher education institution in today's conditions should be concentrated in four key areas: creating safe labour conditions; forming a system of incentives and motives for high-quality professional activities, including material incentives; creating conditions for continuous staff development to ensure their psychological comfort; focusing on additional educational services, focusing on additional educational services, project activities and interdisciplinary programs as a strategic direction to compensate the financial constraints of educational institutions. These measures will help to increase the competitiveness of educational institutions and the quality of educational programs.

Taking care of family dementia caregivers: A qualitative examination of patient perspectives and perceived health outcomes after receiving usual care and after a digitally supported care management programme

AbstractBackgroundAlmost two‐thirds of people with dementia (PwD) living at home receive care from a family or other informal caregiver. Evidence shows that family caregivers experience increased physical, psychological, emotional, and social stress which, in the long term, results in adverse health outcomes. The development of effective healthcare and support management for family caregivers is vital. Therefore, our aim was to examine and compare the perceptions of participants who received a digitally supported care management programme with those who received usual care.MethodThis study was embedded within a multi‐centre, cluster randomized controlled trial (GAIN study) examining the effectiveness of a care management programme for family caregivers of people with dementia. The trial is registered at ClinicalTrials.gov (NCT04037501). Data collected through semi‐structured interviews with participants of the GAIN trial were audio recorded, transcribed and analysed using framework analysis. We developed two semi‐structured interview schedules, each tailored to the content of the group (control or intervention).ResultWe interviewed 36 dementia caregivers (30 women, six men) of whom 20 were in the intervention and 16 in the control group. The mean age was 68 years (SD 11,28, range 50‐82). The majority was the caregiver for their spouse, six were the caregiver for their parent and one was the caregiver for their aunt. The lengths of interviews varied between 15‐82 minutes with most interviews being 35 minutes long. Six themes were identified: (1) Health and well‐being before participating in GAIN (2) Use of services and support (3) Perceived health changes (4) Additional services discussed & received in the intervention group (5) Impact of study nurse support and (6) Possible improvements. Each theme had further sub‐themes and categories, which will be presented.ConclusionOverall, participants in the care management programme reported benefits and additional services they used as a result of being in the intervention group (e.g., rehabilitation, home adaptations, care services) compared to the control group. Having someone professional by their side was reported to be helpful and motivating. Participants of both groups also reported that they preferred house visits rather than telephone contacts. The results can be used to further improve the care management programme.

Taking care of family dementia caregivers: A qualitative examination of patient perspectives and perceived health outcomes after receiving usual care and after a digitally supported care management programme

AbstractBackgroundAlmost two‐thirds of people with dementia (PwD) living at home receive care from a family or other informal caregiver. Evidence shows that family caregivers experience increased physical, psychological, emotional, and social stress which, in the long term, results in adverse health outcomes. The development of effective healthcare and support management for family caregivers is vital. Therefore, our aim was to examine and compare the perceptions of participants who received a digitally supported care management programme with those who received usual care.MethodThis study was embedded within a multi‐centre, cluster randomized controlled trial (GAIN study) examining the effectiveness of a care management programme for family caregivers of people with dementia. The trial is registered at ClinicalTrials.gov (NCT04037501). Data collected through semi‐structured interviews with participants of the GAIN trial were audio recorded, transcribed and analysed using framework analysis. We developed two semi‐structured interview schedules, each tailored to the content of the group (control or intervention).ResultWe interviewed 36 dementia caregivers (30 women, six men) of whom 20 were in the intervention and 16 in the control group. The mean age was 68 years (SD 11,28, range 50‐82). The majority was the caregiver for their spouse, six were the caregiver for their parent and one was the caregiver for their aunt. The lengths of interviews varied between 15‐82 minutes with most interviews being 35 minutes long. Six themes were identified: (1) Health and well‐being before participating in GAIN (2) Use of services and support (3) Perceived health changes (4) Additional services discussed & received in the intervention group (5) Impact of study nurse support and (6) Possible improvements. Each theme had further sub‐themes and categories, which will be presented.ConclusionOverall, participants in the care management programme reported benefits and additional services they used as a result of being in the intervention group (e.g., rehabilitation, home adaptations, care services) compared to the control group. Having someone professional by their side was reported to be helpful and motivating. Participants of both groups also reported that they preferred house visits rather than telephone contacts. The results can be used to further improve the care management programme.

Modified CMIS Factors Predicting Chinese Women's Mental Health Information Seeking in Douyin

The popularity of Douyin (known as TikTok overseas) could provide additional mental health information services to Chinese women. However, the factors that influence women to seek mental health information services in Douyin are still understudied. The study applied the Comprehensive Model of Information Seeking (CMIS) to Chinese women's mental health information seeking behaviors on Douyin to examine this. The study used a questionnaire (N=505), and the data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). SmartPLS 4.0 was the primary data analysis technology. Results showed that direct experience, beliefs, salience, and characteristics of mental health information could significantly affect the utility of mental health information on Douyin. In addition, utility, social support, and characteristics directly affect Chinese women's mental health information seeking. Moreover, utility partially mediates the relationship between direct experience, beliefs, salience, characteristics, and mental health information seeking. Rather than targeting specific diseases or pan-health information, this study demonstrates the possibility of applying CMIS to mental health information seeking. This insight could contribute to Douyin and government health interventions to better meet the mental health information needs of Chinese women.