Purpose Hashish consumption is one of the most widespread public health concerns due to its extensive use and high prevalence. This study aims to investigate the association between illness perception and quality of life among hashish users, while also assessing the mediating role of coping strategies. Design/methodology/approach Male hashish users’ with a mean age of 37.9 years (SD = 12.3) were screened from public and private addiction and rehabilitation centers in Districts Peshawar, Kohat and Karak. Data were collected through the Brief Illness Perception Questionnaire, the World Health Organization Quality of Life scale and the Brief Cope scale to assess illness perception, quality of life and coping strategies. Stepwise regression and mediation analysis were performed. Findings The findings suggest that illness perception has a significant reverse association with quality of life (r = −0.16, p < 0.01). However, coping strategies have a significantly positive association with quality of life (r = 0.51, p < 0.01) while subcategories, that is, problem-focused, emotion-focused and active avoidance coping were not significantly associated with quality of life. Practical implications Lower quality of life increases vulnerability to illness perception, and effective coping strategies improve quality of life. This study emphasizes the importance of addressing illness perception and enhancing coping strategies in interventions aimed at improving the quality of life for hashish users. Originality/value This novel view provide valuable insights for developing targeted interventions that enhance the well-being of hashish users by addressing both their psychological and behavioral aspects.
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