Corporate Social Responsibility Activities Research Articles

How do corporate social responsibility perceptions facilitate advocacy behavior? The roles of organizational pride and responsible leadership

As a voluntary behavior, employees’ advocacy can enhance organizations’ competitive advantage and reputation. Drawing on social identity theory, this study explores the mechanism of by which corporate social responsibility (CSR) perceptions influence employee advocacy behavior using a sample of 333 two-stage data. The results show that internal and external CSR perceptions have positive effects on employee advocacy behavior, organizational pride mediating the relationships between internal and external CSR perceptions and employee advocacy behavior. Responsible leadership strengthens the effects of internal and external CSR perceptions on organizational pride, as well as the indirect effects of organizational pride on the relationships between internal and external CSR perceptions and advocacy behavior. This study investigates how micro CSR affects advocacy behavior by introducing organizational pride and responsible leadership, thus advancing the micro CSR literature and providing directions for micro-level CSR research. The findings of this research provide guidance to managers by focusing on employee perceptions of CSR activities and organizational pride and by cultivating responsible leadership.

Make it up to you or not: understanding the role of substantive versus symbolic CSR activities following product-harm crises

Product-harm crises are a global concern and corporate social responsibility (CSR) activities are applied to withstand such crises and mitigate financial risks. Recent studies have focused on ‘when’ CSR activities can or cannot mitigate financial penalties following product-harm crises; however, the focus is usually on developed countries, and little attention is given to transitional countries like China. Indeed, CSR activities may vary among countries because the leading forces of and motivations behind CSR activities differ across institutions. In China, a government-dominated market, CSR activities are often state-led and used to access government resources. Some Chinese firms adopt symbolic CSR campaigns (versus substantive CSR activities) to garner such resources, given the low scrutiny of CSR activities and the low costs of CSR claims. Considering the specificity of Chinese CSR, this study explores ‘when’ CSR activities can or cannot mitigate financial risks following product-harm crises. The results find that substantive CSR activities can buffer the financial penalties due to the crisis, whereas symbolic CSR campaigns burden its financial penalties. Moreover, institutional investors can discount the buffering and burdening effects. These findings offer insights for firms seeking CSR activities to mitigate financial risks in transitional countries.

Shifting sands: the use of marketing communication strategies in corporate social responsibility disclosure in the United Arab Emirates

Purpose This study aims to investigate the evolution of sustainability reporting in the United Arab Emirates (UAE) against a backdrop of changing legislation. It uses qualitative content analysis within the corporate social responsibility (CSR) communication framework proposed by Kotler and Lee (2005) to investigate how corporations in the UAE disclosed information on their CSR activities in 2018 and 2023. Design/methodology/approach The authors refer to the CSR communication framework proposed by Kotler and Lee (2005), which puts forward a set of marketing communication strategies that can be used to promote a corporation. The authors identify the strategies used by the top 14 companies operating in the UAE in their CSR disclosure in the fall of 2018 and the spring of 2023, respectively. The authors note any changes that have occurred over time and differences between the distinct business sectors. Findings The findings indicate a continuing reliance on the marketing communication strategies associated with corporate philanthropy, cause promotion and being a good corporate citizen. All of the corporations in the study showed evidence of engaging in an increasing diversity of CSR initiatives and a corresponding diversity in the marketing communication strategies they used to promote them. Practical implications Corporations wishing to promote themselves through their CSR activities and build a positive reputation would do well to select a diverse set of CSR activities communicated in a variety of ways. Originality/value To the best of the authors’ knowledge, this study is the first longitudinal, comparative study examining the CSR marketing strategies of the top corporations in the UAE. As such, it contributes to the ongoing debate on CSR in the Middle East in general and to understanding more about the approach as well as the changes in approach to CSR in a Muslim-majority Middle-eastern and secular developing economy, the impact of CSR legislation and government regulation on CSR disclosures in different business sectors and the promotional opportunities afforded by effective CSR disclosure within the UAE in particular.

Infrastructure collaboration along China’s Belt and Road Initiative: Implications for corporate social responsibility and political activity

Chinese multinational enterprises (MNEs) have increasingly engaged in outward foreign direct investment in recent years, and particularly into the infrastructure sector of developing economies. This has been prompted by the infrastructure-led economic integration plan of China’s Belt and Road Initiative. However, such collaboration faces many challenges. Infrastructure projects are often undertaken in industries, countries, and regions posing particular and difficult challenges, and with divergent, often conflicting interests, with the ensuing conclusion that the MNE is simply exploiting the project and not delivering value to the host country. Overall, not only does the infrastructure project have to be well-functioning with expected returns (or savings) realized, but these projects face close scrutiny from local communities, labor, opposition parties, neighboring countries, and various international bodies and nonprofits, requiring delicate handling of the principals involved. The unfolding of these issues and their management by the multinational are examined through an in-depth longitudinal case study. The data are drawn from major participants and stakeholders around a leading Chinese MNE and the mega project of the construction of a major hydropower plant in Pakistan.

Analysis The Influence Of CSR, Cash Flow, And GCG On Dividend Policy In Consumer Goods Sector

Investors need information that can support their decision to invest, including analyzing the factors that influence a company's decision to distribute dividends. This research aims to analyze and explain the influence of CSR, cash flow and GCG on dividend policy in consumer goods sector companies listed on the IDX. The independent variables are CSR, cash flow, GCG, leverage, liquidity and company size and the dependent variable is dividend policy. Dividend policy is chosen as the dependent variable because it is used to determine the value of earnings per share to be distributed to shareholders. The data used in this research is secondary data sourced from annual reports of consumer goods sector companies listed on the Indonesia Stock Exchange (BEI) during the 2013-2022. The research sample was selected using a purposive sampling method , which was chosen because it allows for a more in-depth analysis of research subjects with specific characteristics. As a result, 13 companies were obtained as samples. The data analysis used for hypothesis testing is multiple regression analysis using E-Views software. The results show that CSR, cash flow, GCG, and liquidity as control variables have a positive influence on dividend policy. The study also indicates that leverage and firm size as control variables do not affect dividend policy. These findings provide significant implications for management in conducting CSR activities and considering the conditions of cash flow, GCG, and liquidity when determining dividend policy . Based on the results, the Adjusted R-squared value indicates that Corporate Social Responsibility, Good Corporate Governance, Cash Flow, Leverage, Liquidity, and Company Size collectively influence Dividend Policy by 31.33%, while the remaining 68.67% is influenced by factors outside the research model.

Does corporate social responsibility dimensions effects on employees’ satisfaction and retention for sustainability?

This study investigates the relationship between Corporate Social Responsibility (CSR) dimensions and employees’ satisfaction and retention for sustainability in banks. Four components (economic, legal, ethical, and philanthropic) are analyzed CSR activities and their effects on employee’s satisfaction and retention in the company. Purposive and convenient sampling method was used to get the information from 221 participants. The entire form of the dataset is utilized to execute regression and correlation analysis using SPSS. In order to find out the relationship between economic, legal, ethical, and philanthropic factors and employee’s satisfaction and retention, regression beta coefficient and correlation were used to analyze. This study also examines the relationship between job satisfaction and intentions to retain with an organization. The findings demonstrate that the CSR aspects of ethical and philanthropic have a considerable and favorable influence on employee’s satisfaction. The outcome also demonstrates a good and prominent influence of legal CSR on the satisfaction of employee’s to retain with the firm. Moreover, this study demonstrates that economic aspect of CSR has no significant impact on employee’s retention and satisfaction. Correlation analysis depicts that economic CSR is positively and significantly connected with employee’s retention and satisfaction. This research came to the conclusion that enhancing employees view regarding CSR activities such as economic, legal, ethical, and philanthropic will increase employee’s satisfaction. Therefore, executives and managers in the banks should take steps to influence how employees see CSR areas in order to raise employee’s satisfaction and retention in the banks for sustainability.

An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives

As a result of growing concerns by stakeholder groups in different parts of the world for the economic, social, and environmental value created by multinational enterprises (MNEs), research has explored MNEs’ corporate social responsibility (CSR). This article extends existing knowledge by steering through extant research on MNE’s CSR activities embedded in MNEs’ international competitive behavior. The paper reviews 208 empirical studies conducted on this subject during the period 1997–2022 and offers a systematized analysis along aspects pertaining to theoretical perspectives, research design, scope, method, and thematic emphasis. It synthesizes existing knowledge in an integrative conceptual framework incorporating the key thematic priorities and the relations between them. It also provides an evaluation of the key managerial implications extracted from these studies by 114 managers of MNEs having their headquarters in the U.S.A., Germany, and China. Finally, it offers fruitful directions for future research based on the findings of a survey among 42 international business scholars with expertise in this field.

Corporate Social Responsibility and Social Needs in Health Care Sectors-A Critical Analysis of Social Innovation in the Health Sector in Taiwan.

Social innovation is often used as a mechanism to jump-start public-private partnerships to leverage resources to achieve social impact; the analysis of sustainability and the impact of corporate social responsibility (CSR) cannot be emphasized enough. Due to advances in the information and communication technology industry in Taiwan, this paper aims to explore whether these advancements drive CSR as a form of social innovation to meet health needs in Taiwan. This paper uses a case study to look at CSR programs in the health sector in Taiwan. Corporations with diverse missions and different CSR approaches that are available on the internet are selected. The analysis of the case study takes a qualitative, exploratory approach to shed light on current initiatives. The majority of CSR programs in Taiwan are private sector activities that emerged during the COVID-19 pandemic; current CSR activities in Taiwan are driven by awards, public relations, and external interests. Corporations in Taiwan have the potential to address the health care gaps of urban-rural health utilization among Taiwanese indigenous communities. It is recommended for corporations to (1) develop partnerships with public health experts or to (2) employ CSR personnel with health care backgrounds who can navigate the intersection between health, business, and policies to develop CSR strategies. Further evaluation of the projects mentioned in this paper to assess the direct and indirect impact on health outcomes could provide a more comprehensive understanding of the field of CSR in the health sector in Taiwan.

Audit firms’ corporate social responsibility activities and auditor reputation

Professional audit firms increasingly engage in Corporate Social Responsibility (CSR) activities. This paper examines the effect of audit firms' CSR activities on auditors’ reputation. We find that audit firms that engage in CSR experience an increase in the size of their client base compared to audit firms that do not engage in CSR. The effect is stronger for audit firms without existing reputation from a Big 4 brand name or industry specialization. We also find that clients that value CSR are more likely to hire audit firms that engage in CSR. Overall, our results suggest that CSR is an effective tool for audit firms to build their reputation in the marketplace.

A Study of Corporate Social Responsibility in Adani Ports and Special Economic Zone (APSEZ) Limited

Corporate Social Responsibility (CSR) has become a significant part of business strategies worldwide. This research paper aims to explore the CSR practices of Adani Ports and Special Economic Zone Limited, one of the largest private ports and SEZ developers in India. The study is based on secondary research of published reports, articles, and company websites. The research finds that Adani Ports and Special Economic Zone Limited has implemented various CSR initiatives related to education, health, environment, and community development. The company has established Adani Foundation, which undertakes CSR activities in areas such as education, health, rural development, and sustainable livelihoods.Adani Ports and Special Economic Zone Limited has also implemented several environmental initiatives such as energyefficient technologies, renewable energy, and green ports. The company has been recognized for its efforts in environmental sustainability by various organizations. The study concludes that Adani Ports and Special Economic Zone Limited has implemented several CSR initiatives, which have positively impacted the communities in and around its operations. However, the company needs to be more transparent in reporting its CSR activities and their impact.

CSR And Health Care Management: Conceptual Approach Towards a Sustainable and Socially Responsible Organisation

Abstract “Good Health and Well-being” is one of the prime Sustainable Development goals which was declared by UNDP as a crucial factor to improve the world. There is no doubt regarding the fact that health is an asset to human beings. Considering the recent covid-19 pandemic scenario it has been observed that in case of economically emerging nations, such as India, it is exceedingly difficult for the governments to singlehandedly look after the health care facilities. Now, it is already known that since 2013 (CSR), that is, Corporate Social Responsibility is a mandate for corporates having a Net worth of more than Rs. 500 crores. In this regard the present research has tried to explore the ways in which CSR activities can be used to enhance health communication for providing better health care facilities in India. The results derived from of this research have further highlighted the contribution of CSR done by pharmaceutical industry in SDG 3. The research methodology has been based on post-positivism philosophy where both qualitative and quantitative secondary data will be collected from CSR reports and relevant case studies. Thereafter, based on the Theoretical Framework of Triple Bottomline theory (People, Planet and Profit), the research has suggested relevant CSR policies which can contribute towards “Good Health and Well-being”.

Beyond the Bottom Line: Investigating the Impact of Business Group Affiliation on CSR Activities

Beyond the Bottom Line: Investigating the Impact of Business Group Affiliation on CSR Activities

Overpromising? CSR Actions and Clarity of Purpose

Overpromising? CSR Actions and Clarity of Purpose

Evaluating the Role of Integrated Communication in Enhancing Brand Awareness, Trust, Satisfaction, and Repurchase Intentions in Indonesia's Frozen Food Industry

This study aims to fill the research gap by exploring the impact of integrated communication strategies on consumer behavior in the frozen food industry in Indonesia. It focuses on key variables namely Advertising; Public Relations; Customer Online Reviews; Corporate Social Responsibility, Brand Awareness, Customer Satisfaction, Customer Trust and Repurchase Intention. This study uses a quantitative research design with a cross-sectional approach, collecting data at a certain point in time to analyze the relationship between variables. This study targeted consumers of frozen food products in Indonesia, using a convenient sampling technique. A total of 162 respondents were selected based on their availability and accessibility to ensure adequate representation. Data analysis included descriptive statistical techniques to analyze the characteristics of respondents and the means of variables. Regression analysis was used to test the relationship between independent and dependent variables. Validity and reliability tests were also conducted to ensure the accuracy of the research instrument. The research reveals several important findings regarding the impact of integrated communications on brand awareness, consumer trust, satisfaction, and repurchase intention in Indonesia's frozen food industry. Effective advertising significantly enhances brand recognition by making the brand more memorable through attractive and informative ads, which in turn increases the intention to repurchase. However, it has minimal impact on customer satisfaction and trust, which are more influenced by product quality and direct experiences. Social activities from public relations, while less effective for brand recognition and satisfaction, significantly boost customer trust by demonstrating the company's commitment to social responsibility, leading to a positive impression and increased repurchase intention. Logical and informative online reviews contribute to brand awareness and trust, but customer satisfaction relies more on personal product experiences than on reviews. Furthermore, tangible CSR activities, such as supporting communities and reducing environmental impacts, not only enhance brand awareness and satisfaction but also strengthen customer trust, leading to a higher likelihood of repurchasing.

The Impact of Diversification and Internationalization on the Relative Scope Performance of CSR Activities: The Moderating Effect of Absorbed Slack

The Impact of Diversification and Internationalization on the Relative Scope Performance of CSR Activities: The Moderating Effect of Absorbed Slack

The Role of Corporate Social Responsibility of PT. Antam, Tbk to Small and Medium Enterprises in Improving the Socio-Economy of the Community in Pomalaa District, Kolaka Regency

The purpose of this study is to find out the role of PT Antam, Tbk's Corporate Social Responsibility on Small and Medium Enterprises in improving the socio-economy of the community in Pomaala District, Kolaka Regency and the impact of PT Antam's Corporate Social Responsibility on Small and Medium Enterprises in improving the community's socio-economy. Stakeholder Theory also known as "Stakeholder Theory" is used in this study. In this study, stakeholders are individuals, groups, and/or institutions that have the ability to influence and/or be influenced by the actions of certain organizations. This research method is qualitative research, and the researcher uses a descriptive approach. The informants in this study were determined by purposive sampling, the data in this study were obtained through interviews, observations and documentation studies, the data obtained was then analyzed qualitatively with an interactive model consisting of data reduction, data presentation and conclusion drawn. The results of the study show that PT Antam, Tbk has carried out the role of Corporate Social Responsibility well in Pomalaa District, especially in partnership and nature conservation programs. The development of Small and Medium Enterprises in the region also showed positive results, with increased partner capabilities in packaging, product photography, and digital marketing. This allows the expansion of the Small and Medium Enterprises market outside of Pomalaa. PT Antam, Tbk's CSR activities not only improve the community's economy, but also have a positive impact on the company's image. By effectively managing productivity and costs, PT Antam, Tbk can maximize profits, fulfill economic responsibilities to shareholders, and increase the value of its shares as well as PT. Antam, Tbk accelerates community welfare through the provision of capital, training, and job creation for Small and Medium Enterprises

The relationship between firm life cycle and firm strategies: A systematic review and future direction

The business life cycle is examined through a comprehensive literature review in this academic study. Our initial approach involves searching for relevant articles on firm life cycle and strategy using the Web of Science and Scopus databases. We conduct bibliometric analyses to identify key contributors and recurring keywords. Subsequently, we select twenty-seven research papers to explore the Theory Development, Characteristics, Context, and Methodology (TCCM) framework for firm life cycle and strategy. Our analysis summarizes corresponding business strategies for each stage, including the use of Initial Management Control Systems (MCS) in the introduction phase. As companies grow, a high inventory-to-sales ratio may hinder effectiveness, but it proves beneficial in the growth and revival stages. Mature companies excel in green process innovation and engage more in Corporate Social Responsibility (CSR) activities. In the decline stage, firms use cost efficiencies, asset retrenchment, and core activity focus for recovery, signaling commitment to a successful turnaround. However, there is a research gap in exploring appropriate global strategies for various life cycle stages, providing an opportunity for additional articles to thoroughly investigate this relationship and assess multinational enterprises’ success trajectories throughout their life cycles.

Benchmarking of corporate social responsibility in China

This study explores the underexplored application of benchmarking in Corporate Social Responsibility (CSR) among Chinese A-listed companies from 2010 to 2020. The results reveal a positive relationship between CSR performance and local best practices, indicating benchmarking’s influence on CSR activities. Notably, benefits like increased market value, robust revenue, and heightened analyst attention signify positive market signals, motivating companies to enhance their CSR performance. The impacts on CSR performance varies significantly based on leader companies’ CSR scores, ages, and follower companies’ ownership properties, sizes, and locations. Our findings offer valuable insights into CSR motivations and the performance effects of best practices.

Awareness and Opinion about CSR Initiatives by Jubilant Life Science Ltd – A Study in Kallahalli Village, Nanjangud Taluk

The purpose of the paper was to assess the awareness, opinion and also to study the satisfaction level of the village people regarding CSR initiatives. To investigate this, Kallahalli village, Nanjangud Taluk where Jubilant Life Science Ltd conducts CSR activities was taken into consideration. 52 respondents from Kallahalli Village were interviewed through structured questionnaire. The study reveals that most of the village people are not aware of Vocational Training Programme, Education Programme, Adult Education Programme, Greening Activities, Library Facility and Women Empowerment Programmes which are being initiated by Jubilant Life Science Ltd. Tailoring Training for Women, Drinking Water facilities and Women Empowerment Programmes are very helpful to them. However, the findings from this survey may not be generalized due to the fact that only one village was chosen for the study.

Analysis of the Alcohol Industry’s Corporate Social Responsibility Practices in Portugal

Introduction: In Portugal, the alcohol industry (AI) engages in corporate political activity, influencing decision-making and potentially obstructing the implementation of evidence-based alcohol policies, such as higher taxes, stricter advertising laws, and mandatory warning labels on all alcoholic beverages. Yet, no research has been conducted specifically on the industry’s corporate social responsibility activities (CSR), which can also hinder the implementation of these cost-effective policies while serving as a means for nurturing its reputation. Methods: This study addresses this gap by examining the CSR practices of ten AI actors in Portugal. Through qualitative content analysis, data collected from their websites was categorized based on an adapted framework considering seven CSR categories. Results: The results revealed CSR practices across all categories, with corporate philanthropy and alcohol information provision and education accounting for 65% of the analyzed data. The findings highlight potential conflicts between the public health initiatives of AI in Portugal and its profit-driven objectives. Conclusion: CSR activities undermine health protection and alcohol harm prevention efforts by promoting a dubious discourse about an undeniably harmful substance. The present study recommends considering vigilant monitoring, regulation, or even the ban on CSR practices of AI in Portugal.