The Role of Corporate Social Responsibility of PT. Antam, Tbk to Small and Medium Enterprises in Improving the Socio-Economy of the Community in Pomalaa District, Kolaka Regency

Abstract

The purpose of this study is to find out the role of PT Antam, Tbk's Corporate Social Responsibility on Small and Medium Enterprises in improving the socio-economy of the community in Pomaala District, Kolaka Regency and the impact of PT Antam's Corporate Social Responsibility on Small and Medium Enterprises in improving the community's socio-economy. Stakeholder Theory also known as "Stakeholder Theory" is used in this study. In this study, stakeholders are individuals, groups, and/or institutions that have the ability to influence and/or be influenced by the actions of certain organizations. This research method is qualitative research, and the researcher uses a descriptive approach. The informants in this study were determined by purposive sampling, the data in this study were obtained through interviews, observations and documentation studies, the data obtained was then analyzed qualitatively with an interactive model consisting of data reduction, data presentation and conclusion drawn. The results of the study show that PT Antam, Tbk has carried out the role of Corporate Social Responsibility well in Pomalaa District, especially in partnership and nature conservation programs. The development of Small and Medium Enterprises in the region also showed positive results, with increased partner capabilities in packaging, product photography, and digital marketing. This allows the expansion of the Small and Medium Enterprises market outside of Pomalaa. PT Antam, Tbk's CSR activities not only improve the community's economy, but also have a positive impact on the company's image. By effectively managing productivity and costs, PT Antam, Tbk can maximize profits, fulfill economic responsibilities to shareholders, and increase the value of its shares as well as PT. Antam, Tbk accelerates community welfare through the provision of capital, training, and job creation for Small and Medium Enterprises