Corporate Social Responsibility Activities Research Articles

Does corporate social responsibility dimensions effects on employees’ satisfaction and retention for sustainability?

This study investigates the relationship between Corporate Social Responsibility (CSR) dimensions and employees’ satisfaction and retention for sustainability in banks. Four components (economic, legal, ethical, and philanthropic) are analyzed CSR activities and their effects on employee’s satisfaction and retention in the company. Purposive and convenient sampling method was used to get the information from 221 participants. The entire form of the dataset is utilized to execute regression and correlation analysis using SPSS. In order to find out the relationship between economic, legal, ethical, and philanthropic factors and employee’s satisfaction and retention, regression beta coefficient and correlation were used to analyze. This study also examines the relationship between job satisfaction and intentions to retain with an organization. The findings demonstrate that the CSR aspects of ethical and philanthropic have a considerable and favorable influence on employee’s satisfaction. The outcome also demonstrates a good and prominent influence of legal CSR on the satisfaction of employee’s to retain with the firm. Moreover, this study demonstrates that economic aspect of CSR has no significant impact on employee’s retention and satisfaction. Correlation analysis depicts that economic CSR is positively and significantly connected with employee’s retention and satisfaction. This research came to the conclusion that enhancing employees view regarding CSR activities such as economic, legal, ethical, and philanthropic will increase employee’s satisfaction. Therefore, executives and managers in the banks should take steps to influence how employees see CSR areas in order to raise employee’s satisfaction and retention in the banks for sustainability.

An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives

As a result of growing concerns by stakeholder groups in different parts of the world for the economic, social, and environmental value created by multinational enterprises (MNEs), research has explored MNEs’ corporate social responsibility (CSR). This article extends existing knowledge by steering through extant research on MNE’s CSR activities embedded in MNEs’ international competitive behavior. The paper reviews 208 empirical studies conducted on this subject during the period 1997–2022 and offers a systematized analysis along aspects pertaining to theoretical perspectives, research design, scope, method, and thematic emphasis. It synthesizes existing knowledge in an integrative conceptual framework incorporating the key thematic priorities and the relations between them. It also provides an evaluation of the key managerial implications extracted from these studies by 114 managers of MNEs having their headquarters in the U.S.A., Germany, and China. Finally, it offers fruitful directions for future research based on the findings of a survey among 42 international business scholars with expertise in this field.

Corporate Social Responsibility and Social Needs in Health Care Sectors-A Critical Analysis of Social Innovation in the Health Sector in Taiwan.

Social innovation is often used as a mechanism to jump-start public-private partnerships to leverage resources to achieve social impact; the analysis of sustainability and the impact of corporate social responsibility (CSR) cannot be emphasized enough. Due to advances in the information and communication technology industry in Taiwan, this paper aims to explore whether these advancements drive CSR as a form of social innovation to meet health needs in Taiwan. This paper uses a case study to look at CSR programs in the health sector in Taiwan. Corporations with diverse missions and different CSR approaches that are available on the internet are selected. The analysis of the case study takes a qualitative, exploratory approach to shed light on current initiatives. The majority of CSR programs in Taiwan are private sector activities that emerged during the COVID-19 pandemic; current CSR activities in Taiwan are driven by awards, public relations, and external interests. Corporations in Taiwan have the potential to address the health care gaps of urban-rural health utilization among Taiwanese indigenous communities. It is recommended for corporations to (1) develop partnerships with public health experts or to (2) employ CSR personnel with health care backgrounds who can navigate the intersection between health, business, and policies to develop CSR strategies. Further evaluation of the projects mentioned in this paper to assess the direct and indirect impact on health outcomes could provide a more comprehensive understanding of the field of CSR in the health sector in Taiwan.

Audit firms’ corporate social responsibility activities and auditor reputation

Professional audit firms increasingly engage in Corporate Social Responsibility (CSR) activities. This paper examines the effect of audit firms' CSR activities on auditors’ reputation. We find that audit firms that engage in CSR experience an increase in the size of their client base compared to audit firms that do not engage in CSR. The effect is stronger for audit firms without existing reputation from a Big 4 brand name or industry specialization. We also find that clients that value CSR are more likely to hire audit firms that engage in CSR. Overall, our results suggest that CSR is an effective tool for audit firms to build their reputation in the marketplace.

A Study of Corporate Social Responsibility in Adani Ports and Special Economic Zone (APSEZ) Limited

Corporate Social Responsibility (CSR) has become a significant part of business strategies worldwide. This research paper aims to explore the CSR practices of Adani Ports and Special Economic Zone Limited, one of the largest private ports and SEZ developers in India. The study is based on secondary research of published reports, articles, and company websites. The research finds that Adani Ports and Special Economic Zone Limited has implemented various CSR initiatives related to education, health, environment, and community development. The company has established Adani Foundation, which undertakes CSR activities in areas such as education, health, rural development, and sustainable livelihoods.Adani Ports and Special Economic Zone Limited has also implemented several environmental initiatives such as energyefficient technologies, renewable energy, and green ports. The company has been recognized for its efforts in environmental sustainability by various organizations. The study concludes that Adani Ports and Special Economic Zone Limited has implemented several CSR initiatives, which have positively impacted the communities in and around its operations. However, the company needs to be more transparent in reporting its CSR activities and their impact.

CSR And Health Care Management: Conceptual Approach Towards a Sustainable and Socially Responsible Organisation

Abstract “Good Health and Well-being” is one of the prime Sustainable Development goals which was declared by UNDP as a crucial factor to improve the world. There is no doubt regarding the fact that health is an asset to human beings. Considering the recent covid-19 pandemic scenario it has been observed that in case of economically emerging nations, such as India, it is exceedingly difficult for the governments to singlehandedly look after the health care facilities. Now, it is already known that since 2013 (CSR), that is, Corporate Social Responsibility is a mandate for corporates having a Net worth of more than Rs. 500 crores. In this regard the present research has tried to explore the ways in which CSR activities can be used to enhance health communication for providing better health care facilities in India. The results derived from of this research have further highlighted the contribution of CSR done by pharmaceutical industry in SDG 3. The research methodology has been based on post-positivism philosophy where both qualitative and quantitative secondary data will be collected from CSR reports and relevant case studies. Thereafter, based on the Theoretical Framework of Triple Bottomline theory (People, Planet and Profit), the research has suggested relevant CSR policies which can contribute towards “Good Health and Well-being”.

Beyond the Bottom Line: Investigating the Impact of Business Group Affiliation on CSR Activities

Beyond the Bottom Line: Investigating the Impact of Business Group Affiliation on CSR Activities

Overpromising? CSR Actions and Clarity of Purpose

Overpromising? CSR Actions and Clarity of Purpose

Evaluating the Role of Integrated Communication in Enhancing Brand Awareness, Trust, Satisfaction, and Repurchase Intentions in Indonesia's Frozen Food Industry

This study aims to fill the research gap by exploring the impact of integrated communication strategies on consumer behavior in the frozen food industry in Indonesia. It focuses on key variables namely Advertising; Public Relations; Customer Online Reviews; Corporate Social Responsibility, Brand Awareness, Customer Satisfaction, Customer Trust and Repurchase Intention. This study uses a quantitative research design with a cross-sectional approach, collecting data at a certain point in time to analyze the relationship between variables. This study targeted consumers of frozen food products in Indonesia, using a convenient sampling technique. A total of 162 respondents were selected based on their availability and accessibility to ensure adequate representation. Data analysis included descriptive statistical techniques to analyze the characteristics of respondents and the means of variables. Regression analysis was used to test the relationship between independent and dependent variables. Validity and reliability tests were also conducted to ensure the accuracy of the research instrument. The research reveals several important findings regarding the impact of integrated communications on brand awareness, consumer trust, satisfaction, and repurchase intention in Indonesia's frozen food industry. Effective advertising significantly enhances brand recognition by making the brand more memorable through attractive and informative ads, which in turn increases the intention to repurchase. However, it has minimal impact on customer satisfaction and trust, which are more influenced by product quality and direct experiences. Social activities from public relations, while less effective for brand recognition and satisfaction, significantly boost customer trust by demonstrating the company's commitment to social responsibility, leading to a positive impression and increased repurchase intention. Logical and informative online reviews contribute to brand awareness and trust, but customer satisfaction relies more on personal product experiences than on reviews. Furthermore, tangible CSR activities, such as supporting communities and reducing environmental impacts, not only enhance brand awareness and satisfaction but also strengthen customer trust, leading to a higher likelihood of repurchasing.

The Impact of Diversification and Internationalization on the Relative Scope Performance of CSR Activities: The Moderating Effect of Absorbed Slack

The Impact of Diversification and Internationalization on the Relative Scope Performance of CSR Activities: The Moderating Effect of Absorbed Slack

The Role of Corporate Social Responsibility of PT. Antam, Tbk to Small and Medium Enterprises in Improving the Socio-Economy of the Community in Pomalaa District, Kolaka Regency

The purpose of this study is to find out the role of PT Antam, Tbk's Corporate Social Responsibility on Small and Medium Enterprises in improving the socio-economy of the community in Pomaala District, Kolaka Regency and the impact of PT Antam's Corporate Social Responsibility on Small and Medium Enterprises in improving the community's socio-economy. Stakeholder Theory also known as "Stakeholder Theory" is used in this study. In this study, stakeholders are individuals, groups, and/or institutions that have the ability to influence and/or be influenced by the actions of certain organizations. This research method is qualitative research, and the researcher uses a descriptive approach. The informants in this study were determined by purposive sampling, the data in this study were obtained through interviews, observations and documentation studies, the data obtained was then analyzed qualitatively with an interactive model consisting of data reduction, data presentation and conclusion drawn. The results of the study show that PT Antam, Tbk has carried out the role of Corporate Social Responsibility well in Pomalaa District, especially in partnership and nature conservation programs. The development of Small and Medium Enterprises in the region also showed positive results, with increased partner capabilities in packaging, product photography, and digital marketing. This allows the expansion of the Small and Medium Enterprises market outside of Pomalaa. PT Antam, Tbk's CSR activities not only improve the community's economy, but also have a positive impact on the company's image. By effectively managing productivity and costs, PT Antam, Tbk can maximize profits, fulfill economic responsibilities to shareholders, and increase the value of its shares as well as PT. Antam, Tbk accelerates community welfare through the provision of capital, training, and job creation for Small and Medium Enterprises

The relationship between firm life cycle and firm strategies: A systematic review and future direction

The business life cycle is examined through a comprehensive literature review in this academic study. Our initial approach involves searching for relevant articles on firm life cycle and strategy using the Web of Science and Scopus databases. We conduct bibliometric analyses to identify key contributors and recurring keywords. Subsequently, we select twenty-seven research papers to explore the Theory Development, Characteristics, Context, and Methodology (TCCM) framework for firm life cycle and strategy. Our analysis summarizes corresponding business strategies for each stage, including the use of Initial Management Control Systems (MCS) in the introduction phase. As companies grow, a high inventory-to-sales ratio may hinder effectiveness, but it proves beneficial in the growth and revival stages. Mature companies excel in green process innovation and engage more in Corporate Social Responsibility (CSR) activities. In the decline stage, firms use cost efficiencies, asset retrenchment, and core activity focus for recovery, signaling commitment to a successful turnaround. However, there is a research gap in exploring appropriate global strategies for various life cycle stages, providing an opportunity for additional articles to thoroughly investigate this relationship and assess multinational enterprises’ success trajectories throughout their life cycles.

Benchmarking of corporate social responsibility in China

This study explores the underexplored application of benchmarking in Corporate Social Responsibility (CSR) among Chinese A-listed companies from 2010 to 2020. The results reveal a positive relationship between CSR performance and local best practices, indicating benchmarking’s influence on CSR activities. Notably, benefits like increased market value, robust revenue, and heightened analyst attention signify positive market signals, motivating companies to enhance their CSR performance. The impacts on CSR performance varies significantly based on leader companies’ CSR scores, ages, and follower companies’ ownership properties, sizes, and locations. Our findings offer valuable insights into CSR motivations and the performance effects of best practices.

Awareness and Opinion about CSR Initiatives by Jubilant Life Science Ltd – A Study in Kallahalli Village, Nanjangud Taluk

The purpose of the paper was to assess the awareness, opinion and also to study the satisfaction level of the village people regarding CSR initiatives. To investigate this, Kallahalli village, Nanjangud Taluk where Jubilant Life Science Ltd conducts CSR activities was taken into consideration. 52 respondents from Kallahalli Village were interviewed through structured questionnaire. The study reveals that most of the village people are not aware of Vocational Training Programme, Education Programme, Adult Education Programme, Greening Activities, Library Facility and Women Empowerment Programmes which are being initiated by Jubilant Life Science Ltd. Tailoring Training for Women, Drinking Water facilities and Women Empowerment Programmes are very helpful to them. However, the findings from this survey may not be generalized due to the fact that only one village was chosen for the study.

Analysis of the Alcohol Industry’s Corporate Social Responsibility Practices in Portugal

Introduction: In Portugal, the alcohol industry (AI) engages in corporate political activity, influencing decision-making and potentially obstructing the implementation of evidence-based alcohol policies, such as higher taxes, stricter advertising laws, and mandatory warning labels on all alcoholic beverages. Yet, no research has been conducted specifically on the industry’s corporate social responsibility activities (CSR), which can also hinder the implementation of these cost-effective policies while serving as a means for nurturing its reputation. Methods: This study addresses this gap by examining the CSR practices of ten AI actors in Portugal. Through qualitative content analysis, data collected from their websites was categorized based on an adapted framework considering seven CSR categories. Results: The results revealed CSR practices across all categories, with corporate philanthropy and alcohol information provision and education accounting for 65% of the analyzed data. The findings highlight potential conflicts between the public health initiatives of AI in Portugal and its profit-driven objectives. Conclusion: CSR activities undermine health protection and alcohol harm prevention efforts by promoting a dubious discourse about an undeniably harmful substance. The present study recommends considering vigilant monitoring, regulation, or even the ban on CSR practices of AI in Portugal.

Corporate Social Responsibility and Firm Performance: A Literature Review

Research Aims: This study explores the complex relationship between Corporate Social Responsibility (CSR) and company performance, focusing on how board composition, leadership, and cultural influences affect the efficacy of CSR initiatives.Design/methodology/approach: Using a literature review method.Research Findings: Independent directors on company boards positively influence CSR activities, which in turn enhance company value. These effects receive moderation from the resources available to the company and mediation through the CSR activities themselves. The research also highlights that leadership qualities such as integrity and stakeholder engagement significantly boost organizational performance by promoting responsible corporate culture. It further reveals that market-oriented cultures strengthen the positive impacts of CSR on performance, while adhocracy cultures have the opposite effect. Geographical variations emerge in the effectiveness of CSR, with significant impacts observed in regions like Argentina and Bolivia, unlike in Chile where CSR shows negligible effects. The study notes that while CSR typically improves operational performance, its impact on market valuation proves complex and hinges on strategic emphasis on value utilization over creation. Moreover, a company’s initial CSR reputation crucially impacts its financial performance, where positive reputations enhance and negative ones detract from company success.Theoretical Contribution/Originality: The findings advocate for aligning CSR with corporate strategy and culture to maximize its benefits on company performance.

INVESTORS' INTEREST IN THE REGULATORY EFFECT OF CASH FLOWS ON EXTREME CORPORATE SOCIAL RESPONSIBILITY

Today, information users are interested in disclosing non-financial information regarding activities carried out within the scope of corporate social responsibility (CSR). In this context, the reflection of CSR activities, which can increase company reputation and stakeholder interest, on financial performance is important. The research aims to determine the relationship of cash flows with firm value at optimal and extreme CSR levels. The research uses data on companies with ESG scores in Turkey to determine the impact of CSR activities on firm value. The research applies panel data analysis to determine the impact of optimal and extreme CSR activities on firm value. The research points out that optimal CSR levels have a negative effect on firm value, while extreme CSR levels have a positive and significant effect. Additionally, the results reveal that cash flows positively moderate the relationship between extreme CSR levels and firm value. The research findings support that cash flows positively moderate the relationship between firm value and CSR at extreme levels. The research emphasizes the mediating role of cash flows by distinguishing between extreme and optimal CSR activities, in line with the literature on the relationship between CSR levels and firm value.

Corporate social responsibility and COVID-19 pandemic: an analytical view of community attitude

PurposeIn the course of worldwide COVID-19, the phenomenon of corporate social responsibility (CSR) gained more importance and publicity. Many organizations made a significant contribution in dealing with the crisis situation and even increased their spending on the welfare activities. This study aims to evaluate the attitude of community, especially young generation, towards the CSR undertaken by the organization during the pandemic period.Design/methodology/approachDescriptive research design has been employed using purposive sampling for data collection through a structured questionnaire. A sample of 550 was taken, and pilot survey was conducted among 100 respondents before administering it at full scale. A model has been proposed and tested by using structural equation modelling in AMOS.FindingsThe results of the study show that compulsory provisions of CSR have enhanced the trust of community and made the organizations more responsive towards philanthropic, legal, ethical and economic responsibility. The respondents were found to be aware about the welfare activities carried out by the organizations and developed a positive attitude towards them.Research limitations/implicationsFirst, the study is limited to examining the attitude of community towards CSR, especially young generation. Second, it is difficult to say whether outcomes of this study can be generalized for such other potential global crisis. Third, the study is based on the Carroll’s “CSR Pyramid” framework when other such frameworks and approaches could be available to analyse the impact of COVID-19-related CSR initiatives. Last, this study has been conducted only in the state of Maharashtra, and results may not be applicable to other states as well other countries.Practical implicationsThe findings of the study may help the organizations to plan their activities in line with the amendments made time to time. This shall also help the regulating agencies to monitor and catch the wrongdoers and take appropriate action. Findings of such studies, based on public opinion, can also help the governments to make further amendments, time to time, in related acts. It can also be said that with the involvement of public/society, more transparency can be brought in the functioning of the organizations, especially in the context of CSR.Social implicationsEarlier, most of the organizations were falsely recording the CSR expenditure in their balance sheets without actually spending it, but the amendment in act has made it compulsory for the organizations to follow it honestly. The pandemic period gave an opportunity to the society to evaluate the organizations on these parameters and to make their opinion about them in real time. Therefore, it is concluded that pandemic has created awareness in the society and significantly influenced their attitude about CSR activities. This shall also help the organizations feel a pressure in future while planning and implementing the activities under CSR.Originality/valueThe results of the study show contribution of the corporate towards social welfare during pandemic. The results would help the policymakers to monitor the execution of practices more closely and organizations to execute their strategies in a more effective manner.

Analysis of the Benefit Value of PT.KPC's CSR Activities in the UKM Tangguh Program with Social Return on Investment Approach

UKM Tangguh is a collaborative entrepreneurship education program. The program consists of required entrepreneurship material and is adapted to current developments for entrepreneurs in various business fields as participants. Economically, the UKM Tangguh program has contributed to the number of MSMEs upgrading, as seen from changes in the composition of the business scale. Socially, the UKM Tangguh program has helped change the mindset of participants from being a trader to being business person. The objectives of this research are (1) to determine the impact of the program through the social return on investment (SROI) approach and (2) to analyze the level of community satisfaction with the program. The data analysis method uses a comparison of SROI values and the community satisfaction index. Respondents in this study were all participants who were members of the UKM Tangguh program and were willing to take part in each activity session provided. The research results show that the SROI value of the UKM Tangguh program is 21.49, which means that every rupiah of investment given by the company to this program can provide added value, reaching 21.49 times. The assessment of the UKM Tangguh program from the beneficiaries received a very good rating with a score of 3.28 on a scale of 4, if converted to a scale of 100 with a score of 82.04 in the very satisfied category. The high level of beneficiary satisfaction shows the success of implementing the program.

Participatory evaluation of Sustainable Community Development Parameters in SHELL’S Global Memorandum of Understanding model in the Niger Delta

ABSTRACT International Oil Companies (IOCs) are increasingly becoming key development actors in communities where they operate. This is becoming the norm as IOCs come to the realisation that their contributions to the well-being of their host communities brings them closer to attaining their business goals. The evaluation of Corporate Social Responsibility (CSR) actions by IOCs operating in Nigeria's oil rich Niger Delta is however characterised by a unilateral self-assessment by IOCs themselves, without commensurate integration of host community participation. In providing an alternative approach, this study utilised a participatory community-based appraisal to evaluate the Shell Petroleum Development Company's (SPDC), Global Memorandum of Understanding (GMoU) model within the praxis of selected parameters for sustainable community development including ownership, participation, sustainability and transparency. The study argues that due to the limitations of universal indicators in the assessment of community development problems, a combination of community-based parameters works better in evaluating community development.