Purpose: The purpose of this study is to explore how artificial intelligence (AI) becomes a part of data visualization. Thus, data from complex datasets are transformed into dynamic, interactive, and personalized visual experiences that will help in deeper insights and actionable knowledge. The research is supposed to design a holistic system and rules for using AI to make data visualization more effective and super interactive for the users. Methodology: The methodology involves the in-depth examination of artificial intelligence-based data visualization tools and platforms by using case studies. The study analyses the impact of AI technologies such as machine learning, natural language processing, and augmented and virtual reality on the scalability, interactivity, and personalization of data visualizations. The sentence also talks about the analysis of the moral factors that are part of the process of introducing AI in data visualization. Findings: The findings indicate that AI greatly improves the process and the quality of data visualization, thus, it makes possible the management of big, complicated, multi-dimensional datasets in a more efficient and precise way. The AI-driven tools give the users the opportunity to see the actions that are happening in real-time, predict the results, and personalize the tools according to their individual needs, thereby increasing the decision-making processes. Furthermore, ethical issues like data privacy, bias, and transparency must be well managed. This research has the distinctive feature of providing a theoretical framework that emphasizes the importance of AI in the development of data visualization technologies. Unique contribution to theory, policy and practice: In practice, it gives the rules for the implementation of AI tools to achieve more effective and user-focused visualizations. The policy focuses on the necessity of ethical standards in AI deployments, which means the data visualization practices should be transparent, accountable, and bias-free, thus creating trust and reliability in the AI applications.
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